制造業(yè)服務(wù)營銷解決方案.pdf

1、湖南大學(xué)碩士學(xué)位論文制造業(yè)服務(wù)營銷解決方案姓名：歐陽宇靖申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：馬超群20020101AbstractIntherecentIytenyears，theserviceIndustryhasgetapowerruJdeVelopmentnthewesldevelopednaljoll，Since1970’s，withtheUSA’simpulse，thewestnation’senterpr1scslea

2、daserviceInnovatIonMoreandmorewell。educatedpeoplebeIieVethattheservicequalityisvitaltoaenterprjse’sexistAndtIlatnow，theypredictthatthecompet“ionbetweentheenterprisesistheserVicecompet“ionlnl990’s，andanyenterprisecan’tres

3、istthejnlpactoftheserViceinnoVationFfomourmarketeconolnydeVelopingandlnoreandmoremarketcompetition，wecangetaresultthatitisanecessarilytoapplyserVicemarketinginthemanufactureindustryScrVjce，fellowIhepr(ductprice，qualitybe

4、comethefocusofthecompetitionWiththecustomer’smaturity，mediocreservicecan’tearnmoneyanymoreSoinorderlogelthelongtermsuperiorltyinthehotmarketco，npetition，alltheenterprisemusttaketheserviceabilityasthecorecompeti“on’roappl

5、yservicemarketinginIhemanufacturcentcrprise，themostimportantisthatwemustcarryagoodfundamenIalwork，applyingthemarketsubdiVisionandmarketpositionAndcreatethecorrespondingcustomerinformationsystemServicehasmuchcharactersuch

6、asimmateriaI，diVergent，indivisible，non—storageable，somallufactureindustrymustdesignsuiIablemarketingplanbasisonitselfcharacterandtheserVicecharacterSuchasmaketheservicemalerlaIitytoexpresstheenterprise’scuIture，createthe

7、enterprjse’simage／、ndontheOtherhand，inthefaslchangedmarket，hotcompetitioncanmaketheserViceimjfationeasilySoenterpriseoughttoavoidthesameservice，andmakeconstantlyserviceinnovationtoapplythenewservjcemeansHealthy，steadyand

8、continuousmanagement1severycorporation’stargetToachievethistarget，servicemarketingjsaIlsefulmeanAndasforserVicemarketjng，corpOratiOn’sserVicecultureandservicebrandarethekeyfeatureAtpresent，China’smanufactureindusfrygetsi