關系營銷中的系統(tǒng)論分析.pdf

1、西南交通大學碩士學位論文關系營銷中的系統(tǒng)論分析姓名：魏宇申請學位級別：碩士專業(yè)：管理科學與工程指導教師：高隆昌2000.10.1t西南交通大學研究生學位論文第1I頁AbstractWhenweexaminethereasonforthefailureofmanycompaniesinmarketcompetition，wecanfindthatthesecompanieshavenomistakesintheirproductsandm

2、arketingplanningThereasonisthatthesecompaniescannotdealwiththerelationshipwiththeouterpartssuccessfully，suchas，thegovernment，themasses，theprovider，etcIfmodernenterpriseswanttogainadvantagesinmarketcompetition，theymustpay

3、attentiontotheeffectsofalltheseouterpartsRelationshipMarketing(RM)，whichusesSystemTheoryasitsbasis，isbecomingtheableweaponformodernenterprisestocarryoutmarketcompetitionThepaper，whichusesGenericSystemTheoryandNeighbor—Sy

4、stemTheory，makesatheoreticalanalysisontheproblems。suchasbackgroundsofRM，themeaningofRelationshipandRM，therelationshipbetweenRMandAdvantagesinmarketcompetitions，etcThemostimportantpartsofthepaperarethatthepapermakestheele

5、mentaryanswerforthequestions，whichhavenotbeensolvedinexistingRMtheory1AnAnalysisontheEssenceofRelationshipsandRM2AnAnalysisontheImportanceoftheRelatiOnshipsinRMⅦ，ethinkthattherelationshipsinRMcannotbethreatequallyindiffe

6、rentcompanies，evendifferentperiodsofthesameenterprisesThepaperuseAHPtoanalyzetheproblemandmakesasolutionofapracticalexample3AnAnalysisontheRelationshipbetweenRMandAdvantagesinmarketcompetitionsofenterprisesTheexistingRMt

7、heorythinkthattheenterprise，carryingoutRM，cangaintheadvantagesinmarketcompetition，however，itdoesnotexplainthereasonTherefore，thepaperexplainsthegreatimportanceofRMformarketcompetition4TheLogisticCurvesDescribingtheEffici