戰(zhàn)略規(guī)劃全過(guò)程-doc182頁(yè)

1、第1頁(yè)共185頁(yè)戰(zhàn)略規(guī)劃戰(zhàn)略規(guī)劃第3頁(yè)共185頁(yè)第三章戰(zhàn)略管理概述....................................................................................................................7第一節(jié)戰(zhàn)略理論發(fā)展概述...........................................................

2、.........................................7一、結(jié)構(gòu)學(xué)派....................................................................................................................8二、能力學(xué)派.................................................

3、...................................................................9三、資源學(xué)派..................................................................................................................11第二節(jié)戰(zhàn)略的概念與體系...................

4、...............................................................................12一、戰(zhàn)略..........................................................................................................................12二、戰(zhàn)略體系.....

5、.............................................................................................................14第三節(jié)戰(zhàn)略管理的概念和基本程序..................................................................................17一、戰(zhàn)略管理的概念.

6、.....................................................................................................18二、戰(zhàn)略管理的特點(diǎn)......................................................................................................18三、戰(zhàn)略

7、管理的原則......................................................................................................19四、戰(zhàn)略管理基本程序..................................................................................................21第

8、四章外部戰(zhàn)略環(huán)境分析..........................................................................................................24第一節(jié)外部戰(zhàn)略環(huán)境的內(nèi)容和分析技術(shù)..........................................................................24一、外部戰(zhàn)略環(huán)境的

9、內(nèi)容..............................................................................................24二、外部戰(zhàn)略環(huán)境的分析技術(shù)......................................................................................26第二節(jié)一般戰(zhàn)略環(huán)境分析..........

10、........................................................................................28一、一般戰(zhàn)略環(huán)境的內(nèi)容..............................................................................................28二、宏觀經(jīng)濟(jì)環(huán)境分析.............

11、.....................................................................................28第三節(jié)產(chǎn)業(yè)戰(zhàn)略環(huán)境分析..................................................................................................30一、產(chǎn)業(yè)經(jīng)濟(jì)特性分析............

12、......................................................................................30舉例：麻黃制劑產(chǎn)業(yè)經(jīng)濟(jì)特性分析..............................................................................33二、產(chǎn)業(yè)關(guān)鍵成功因素分析.........................

13、.................................................................36舉例：麻黃制劑產(chǎn)業(yè)關(guān)鍵成功因素..............................................................................39三、產(chǎn)業(yè)生命周期分析................................................

14、..................................................40四、產(chǎn)業(yè)變革驅(qū)動(dòng)因素分析..........................................................................................41舉例：麻黃制劑產(chǎn)業(yè)變革驅(qū)動(dòng)因素.................................................

15、.............................44第四節(jié)企業(yè)戰(zhàn)略環(huán)境分析..................................................................................................45一、特定市場(chǎng)競(jìng)爭(zhēng)結(jié)構(gòu)....................................................................

16、..............................45二、產(chǎn)業(yè)內(nèi)特定戰(zhàn)略集團(tuán)分析......................................................................................50三、市場(chǎng)占有率分析..............................................................................

17、........................52第五節(jié)外部戰(zhàn)略環(huán)境評(píng)價(jià)..................................................................................................54一、戰(zhàn)略環(huán)境預(yù)測(cè)...........................................................................

18、...............................54二、外部機(jī)會(huì)和威脅的歸納..........................................................................................54舉例：麻黃素外部機(jī)會(huì)和威脅......................................................................

19、................55三、外部戰(zhàn)略環(huán)境評(píng)價(jià)技術(shù)..........................................................................................56第五章內(nèi)部戰(zhàn)略環(huán)境分析.......................................................................................

20、...................60第一節(jié)企業(yè)內(nèi)部戰(zhàn)略環(huán)境的內(nèi)容和分析技術(shù)..................................................................60一、內(nèi)部戰(zhàn)略環(huán)境的內(nèi)容..............................................................................................60二、內(nèi)部戰(zhàn)

21、略環(huán)境分析技術(shù)..........................................................................................62第二節(jié)資源和能力分析......................................................................................................64一、企業(yè)資源和

22、能力在戰(zhàn)略中的作用及其特點(diǎn)..........................................................64二、財(cái)務(wù)分析..................................................................................................................67三、人力資源分析.................

23、.........................................................................................73四、企業(yè)能力分析..........................................................................................................75第三節(jié)管理分析......

24、............................................................................................................81一、戰(zhàn)略管理分析......................................................................................................