市場(chǎng)營(yíng)銷(xiāo)專(zhuān)業(yè)畢業(yè)論文

1、格蘭仕集團(tuán)家電營(yíng)銷(xiāo)管理問(wèn)題格蘭仕集團(tuán)家電營(yíng)銷(xiāo)管理問(wèn)題及對(duì)策研究及對(duì)策研究目錄摘要.......................................................................I引言.........................................................................1研究背景............................

2、......................................2主要內(nèi)容與研究方法........................................................2作用與意義................................................................3第1章格蘭仕集團(tuán)營(yíng)銷(xiāo)管理環(huán)境分析.............................

3、..................31.1公司的市場(chǎng)營(yíng)銷(xiāo)環(huán)境分析.................................................31.1.1國(guó)家宏觀政策分析.................................................31.1.2家電業(yè)的法律法規(guī)問(wèn)題分析.........................................51.1.3家電業(yè)的發(fā)展前景分析

4、.............................................51.1.4公司的市場(chǎng)競(jìng)爭(zhēng)對(duì)手分析...........................................5蘭第2章格仕集團(tuán)營(yíng)銷(xiāo)管理問(wèn)題分析..............................................92.1格蘭仕集團(tuán)簡(jiǎn)介.........................................

5、................92.2格蘭仕集團(tuán)營(yíng)銷(xiāo)管理現(xiàn)狀概述.............................................92.3公司的經(jīng)營(yíng)思想分析....................................................112.3.1家電業(yè)企業(yè)化分析................................................112.3.2公司自身定位分

6、析................................................122.3.3員工的自信心分析................................................122.4公司的制度建設(shè)分析....................................................122.4.1“以人為本”制度建設(shè).........................

7、...................132.4.2“危機(jī)管理”制度建設(shè)............................................132.4.3“抓住機(jī)會(huì)，迅速出擊”制度建設(shè)..................................132.4.4“合理用人，用人所長(zhǎng)”制度建設(shè)..................................142.5公司的廣告宣傳分析..............

8、......................................142.5.1基本的廣告策略分析..............................................152.5.2公關(guān)宣傳及與新聞媒體聯(lián)系的分析..................................15第3章格蘭仕集團(tuán)營(yíng)銷(xiāo)管理的對(duì)策..............................................1

9、63.1SWOT分析對(duì)策........................................................163.1.1市場(chǎng)跟隨戰(zhàn)略....................................................163.1.2在跟隨中領(lǐng)先...................................................173.2營(yíng)銷(xiāo)管理合理化...........

10、.............................................173.2.1從“中國(guó)制造”走向“中國(guó)創(chuàng)造”..................................183.2.2全球研發(fā)、全球布局..............................................183.3加大廣告宣傳..............................................

11、............183.3.1注重廣告效果....................................................183.3.2品牌建設(shè)........................................................18第4章結(jié)論..................................................................20參