留學論文寫作—netflix營銷計劃與swot分析_第1頁
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1、www.12y.g留學生活網專業(yè)留學作業(yè)論文代寫網站www.12y.g留學生活網專業(yè)提供留學生essay代寫服務留學論文寫作—flix營銷計劃與SWOT分析flixMarketingPlanSWOTAnalysisBrCompanyDeionflixissubionserviceontheinterthatoffersavarietyofTVshowsmovies.flixisaferunnerintheinterdeliveryofT

2、Vshowsmovieslaunchingitsstreamingservicein2007.SincethistimethecompanyhasdevelopedawidevarietyofinterconnecteddeviceshaslicensedincreasingamountsofcontentthatenableconsumerstoenjoytheirfaviteTVshowsmoviesnomatterwherethe

3、yareatbecausetheycanaccessthiscontentontheirTVscomputersmobiledevices.AsaresultoftheseefftsflixhasexperiencedgrowingconsumeracceptanceofinterestinthedeliveryofTVshowsmoviesdirectlyovertheInter(flix2018).CeProductsService

4、sSubscriberscanwatchunlimitedTVshowsmoviesinstantly.ContentcanbestreamedovertheIntertotheirTVscomputersmobiledevicesintheUnitedStatessubscriberscanalsoreceivestarddefinitionDVDsaswellasBluraydiscsdelivereddirectlytotheir

5、homes.flixmarketsitsservicethroughvariouschannelsincludingonlineadvertisingbroadbasedmediasuchastelevisionradioaswellasvariousstrategicpartnerships.Inadditiontovariousmarketingstrategiesthecompanyoffersfreetrialmembershi

6、pstonewrejoiningmembers.Accdingtoflixrejoiningmembersareanimptantsourceofsubscriberadditions(flix2018).ABriefHistyflixisanAmericanentertainmentcompanyfoundedbyReedHastingsMarcRolphonAugust291997inScottsValleyCalifnia.The

7、companyexpedintofilmin2016aswellastelevisionproductiononlinedistribution.ThecompanyisheadquarteredinLosGatosCalifnia.AsofJanuary2016flixisoperatinginover190countrieshasgreatlyexpedtheproductionofbothfilmtelevisionseries.

8、flixreleasedanestimated126iginalseriesfilmsin2016methananyotherwkcablechannel.AsofJanuary2018flixhad117.58millionpayingsubscriberswldwideincluding54.75millionintheUnitedStates(flix2018).KeycurrentcompetitsThemarketfenter

9、tainmentvideoiscompetitivechangesrapidly.Competitshavetheabilitytolaunchnewbusinessesatrelativelylowcosts.Manyconsumersmaintainsubionstomultipleentertainmentvideoprovidersatoncecaneasilyshiftfromoneprovidertoanother.flix

10、competitsincludemultichannelvideoprogrammingdistributswithfreeTVeverywherevideoondemcontentincludingcableproviderssuchasTimeWarnerComcast.DirectbroadcastsatelliteproviderssuchasDIRECTVEchoStaraswellaswww.12y.g留學生活網專業(yè)留學作業(yè)

11、論文代寫網站www.12y.g留學生活網專業(yè)提供留學生essay代寫服務Whileitsiginalcontentcreatesacompetitiveadvantagefthecompanythecostcontinuestogrowindertosupptthiscontent.In2017itisexpectedfflixtoinvest$2.5billionsolelyonsecuringiginalcontentrights.

12、Tokeeppricescompetitivelylowflixwillneedtofindabalancebetweenmaintaininggoodrelationshipswiththedistributsaggressivelynegotiatingcontentlicensingcostswiththem.Thistypeofdependencecanresultinavulnerabilitythatcouldproveto

13、beverycostly(Bradshaw2017).2.LackofrightstoiginalcontentUnlikemanytraditionaltelevisionstudiosflixdoesnotownmostoftheiriginalprogramming.Duetothisrightsusuallyexpireafterayeartheiginalcontentcanbeshownonrivalservices(Bra

14、dshaw2017).Thisisanareathatservesasapotentialweaknessespeciallyrelatedtoretainingcustomerskeepingcostslow.3.Environmentalcostflixhasbeenrankedpolyintermsofenvironmentalawareness.Thishasgiventhembadpublicityfthecompanyasr

15、ivalcompetitssuchasAmazonFacebookuseover40%renewableenergywiththeirservices(Lewis2016).SWOTAnalysis:Threats1.IncreasedcompetitionFacebookisthelatesttotrytakeontraditionalmediabylaunchingitsowniginalcontent.AmazonHuluHBOY

16、ouTubeareallcompetingfaudiencestosubscribetotheirplatfms.Fflixthiswillcontinuetodevelopasmecompaniesseektobuythelatestiginalcontentexclusivelyftheirplatfm(Bradshaw2017).2.DigitalPiracyFmethan30contentprovidersincludingfl

17、ixpiracyhasledto5.4billiondownloadsofmediacontentin2016alone.Thisthreatensflix’sbusinessmodelabilitytofundcontentinthefuture(Opam2017).Theabilityfviewerstogetthesamecontentbasicallyffreeisahugepotentialthreatfflix’sbotto

18、mlineabilitytocontinuetodominatethemarket.SWOTAnalysis:Opptunities1.ExpansionintoChinaDifficultieswithlicensinghasleftflixunabletoenterChinathroughtraditionalmeans.Thecompanymustfindajointventuretocapitalizeonthe500milli

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