飲料行業(yè)新產(chǎn)品營(yíng)銷策略研究(以脈動(dòng)為例)碩士學(xué)位論文

1、飲料行業(yè)新產(chǎn)品營(yíng)銷策略研究——以樂百氏新產(chǎn)品脈動(dòng)為例專業(yè)名稱：高級(jí)工商管理碩士ReseachonthenewproductmarketingtacticsofbeverageindustryMasterofBusinessAdministrationName:ZhouXiangdongSupervis:DeputyProf.ZhouYanfengABSTRACTAtpresentChinesebeverageenterpriseshav

2、emadeconsiderableprogressincapitaloperationbrbuildingsalesmanagementsupplychaincombinationnewproductdevelopment.Newproductdevelopmentmarketingmakeimptantlinkofgainingadvantageamongfiercemarketcompetition.Wecansaythesucce

3、ssfailureofbeveragenewproductwillinfluencethedevelopmentprocessofanenterprisetoagreatextent.HowonebeverageenterprisecarriesonthemarketingplanfitsnewproductwiththereasonabletheyfoundationscientificmarketingtacticsThistext

4、explainedthestrategicmanagementtheymanagementtheyofmarketingatfirstsecondlyintroducethesituationofRobustCompanyanalysedthebeveragetradethirdlyanalysedthenewproductdevelopmentstrategyofMizonecarriedonmarketsegmentsmarketp

5、ositionfMizone.AtlastthethesisintroducedthemarketingtacticsofMizoneanalysedthemarketingresultofMizone.TheauthdiscussedthenewproductmarketingtacticsofbeverageenterprisewithRobustCompany’sMizonemarketingsuccessfulbitofhisp

6、ersonalexperiencesummarizedMizone’stwosuccessfulkeymarketingfacts:scientificmarketresearchaccuratemarketposition.SothisthesishascetainreferencefunctiontothewholebeveragetradeofChinaeverybeverageenterprisestrivinginthetra