重慶天友乳業(yè)競爭策略調(diào)查分析

1、重慶天友乳業(yè)競爭策略調(diào)查分析目 錄摘 要 .....................................................................1關(guān)鍵詞 ....................................................................1前 言 ..................................................

2、..................1一、我國乳制品市場競爭的宏觀環(huán)境分析 ......................................21、政策環(huán)境............................................................22、經(jīng)濟(jì)環(huán)境............................................................33、技術(shù)環(huán)境...

3、.........................................................34、社會文化環(huán)境........................................................4二、天友現(xiàn)行營銷渠道分析 ..................................................51、超市酸奶市場.........................

4、...............................52、便利店..............................................................53、專賣店..............................................................54、社區(qū)雜食店和奶站、街道攤點.....................................

5、.....6三、天友乳業(yè)渠道 SWOT 分析 .................................................71、優(yōu)勢................................................................72、劣勢................................................................73、機(jī)會.....

6、...........................................................74、威脅................................................................8四、目標(biāo)市場分析 ..........................................................91、在購買力方面...............

7、.........................................92、廣告宣傳方面........................................................93、在市場進(jìn)入方面.....................................................10五、競爭策略分析 ........................................

8、.................111、產(chǎn)品策略...........................................................112、定價策略...........................................................123、渠道策略...........................................................13

9、4、促銷策略...........................................................13重慶天友乳業(yè)競爭策略調(diào)查分析摘 要：隨著經(jīng)濟(jì)的發(fā)展，人們對乳制品的需求越來越大，不斷增長的市場需求促進(jìn)了乳業(yè)行業(yè)的發(fā)展，掀起了乳品競爭策略的高潮。目前乳品市場上的競爭越來越激烈，光明、伊利、蒙牛各大品牌的強烈攻勢和各新的競爭者的進(jìn)入，天友的生存空間越來越小。本文首先通過對我國乳制品市場的宏觀環(huán)境分析，再對