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1、情系三農(nóng) 大學(xué)生電子商務(wù)三創(chuàng)賽獲獎(jiǎng)作品第二屆全國(guó)大學(xué)生電子商務(wù)“創(chuàng)新、創(chuàng)意及創(chuàng)業(yè)”挑戰(zhàn)賽重慶賽區(qū)作品創(chuàng)新 創(chuàng)意 創(chuàng)業(yè)作品編號(hào):_____CQB091_____參賽學(xué)校:___重慶郵電大學(xué)__作品名稱: ______情系三農(nóng)____團(tuán)隊(duì)名稱:_____夢(mèng)之隊(duì)______指導(dǎo)老師:____王亞紅_______團(tuán)隊(duì)成員:_李明娃_何秉軒_謝棟_程林_范晉丞_2010 年 11 月作品信息表2目錄三創(chuàng)概要一 項(xiàng)目的執(zhí)行內(nèi)容```

2、`````````````````````````````````````````````````````````5二 項(xiàng)目的發(fā)展前景````````````````````````````````````````````````````````````5 三 運(yùn)營(yíng)的核心模式````````````````````````````````````````````````````````````6 四 項(xiàng)目的執(zhí)行優(yōu)勢(shì)`````````

3、```````````````````````````````````````````````````6 五 項(xiàng)目的可行性````````````````````````````````````````````````````````````````````````6 六 項(xiàng)目的總結(jié)``````````````````````````````````````````````````````````````````````````

4、`7第一章 市場(chǎng)分析1.1 整體市場(chǎng)容量及前景```````````````````````````````````````````````````````````71.1.1 總體網(wǎng)民規(guī)模`````````````````````````````````````````````````````````````71.1.2 中國(guó)水果行業(yè)數(shù)量規(guī)模```````````````````````````````````````````````

5、``71.2 網(wǎng)站目標(biāo)市場(chǎng)分析``````````````````````````````````````````````````````````````71.2.1 網(wǎng)絡(luò)社區(qū)交友````````````````````````````````````````````````````````````71.2.2 中國(guó)水果行業(yè)電子商務(wù)發(fā)展階段````````````````````````````````````81.3 網(wǎng)站目標(biāo)用戶的分

6、析```````````````````````````````````````````````````````````95.2.1 五力分析總括``````````````````````````````````````````````````````````````````185.2.2 五力分析詳解``````````````````````````````````````````````````````````````````1

7、8第六章 管理體系6.1 公司文化``````````````````````````````````````````````````````````````````````````````186.1.1 文化基調(diào)```````````````````````````````````````````````````````````````````````186.1.2 公司宗旨``````````````````````````````

8、``````````````````````````````````````````196.1.3 核心價(jià)值理念``````````````````````````````````````````````````````````````````196.1.4 基本價(jià)值觀`````````````````````````````````````````````````````````````````````196.1.5 企業(yè)精神````

9、````````````````````````````````````````````````````````````````````196.1.6 品牌個(gè)性````````````````````````````````````````````````````````````````````````196.2 組織結(jié)構(gòu)``````````````````````````````````````````````````````````

10、`````````````````````196.3 經(jīng)營(yíng)團(tuán)隊(duì)```````````````````````````````````````````````````````````````````````````````206.4 人事制度```````````````````````````````````````````````````````````````````````````````206.5 激勵(lì)機(jī)制```````````

11、````````````````````````````````````````````````````````````````````21第七章 財(cái)務(wù)可行性分析7.1 項(xiàng)目投資概括``````````````````````````````````````````````````````````````````````````217.1.1 資金結(jié)構(gòu)與規(guī)模````````````````````````````````````````

12、````````````````````````217.1.2 其它資金來(lái)源```````````````````````````````````````````````````````````````````217.2 主要財(cái)務(wù)假設(shè)和財(cái)務(wù)數(shù)據(jù)預(yù)估````````````````````````````````````````````````````````217.2.1 主要財(cái)務(wù)假設(shè)``````````````````````````

13、`````````````````````````````````````````21 47.2.2 財(cái)務(wù)數(shù)據(jù)預(yù)估費(fèi)用估算````````````````````````````````````````````````````````217.3 預(yù)計(jì)財(cái)務(wù)報(bào)表````````````````````````````````````````````````````````````````````````217.4 財(cái)務(wù)比率分析``````

14、``````````````````````````````````````````````````````````````````227.4.1 反映營(yíng)業(yè)能力的財(cái)務(wù)比率````````````````````````````````````````````````````227.4.2 反映盈利能力的財(cái)務(wù)比率````````````````````````````````````````````````````23第八章 風(fēng)險(xiǎn)分析與規(guī)

15、避8.1 政策風(fēng)險(xiǎn)``````````````````````````````````````````````````````````````````````````````238.1.1 風(fēng)險(xiǎn)詳述```````````````````````````````````````````````````````````````````````238.1.2 應(yīng)對(duì)措施``````````````````````````````````````

16、`````````````````````````````````238.2 資源風(fēng)險(xiǎn)``````````````````````````````````````````````````````````````````````````````238.2.1 風(fēng)險(xiǎn)詳述```````````````````````````````````````````````````````````````````````238.2.2 應(yīng)對(duì)措施````

17、````````````````````````````````````````````````````````````````````248.3 市場(chǎng)風(fēng)險(xiǎn)```````````````````````````````````````````````````````````````````````````````248.3.1 風(fēng)險(xiǎn)詳述```````````````````````````````````````````````````

18、`````````````````````248.3.2 應(yīng)對(duì)措施````````````````````````````````````````````````````````````````````````248.4 技術(shù)風(fēng)險(xiǎn)```````````````````````````````````````````````````````````````````````````````248.4.1 風(fēng)險(xiǎn)詳述``````````````

19、``````````````````````````````````````````````````````````248.4.2 應(yīng)對(duì)措施````````````````````````````````````````````````````````````````````````248.5 競(jìng)爭(zhēng)風(fēng)險(xiǎn)````````````````````````````````````````````````````````````````````

20、```````````248.5.1 風(fēng)險(xiǎn)詳述````````````````````````````````````````````````````````````````````````248.5.2 應(yīng)對(duì)措施````````````````````````````````````````````````````````````````````````248.6 財(cái)務(wù)風(fēng)險(xiǎn)```````````````````````````````

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