[雙語(yǔ)翻譯]農(nóng)業(yè)電子商務(wù)外文翻譯--印度農(nóng)業(yè)電子商務(wù)框架的發(fā)展戰(zhàn)略方針（英文）

1、Darryl Jeethesh Dsouza Int. Journal of Engineering Research and Applications www.ijera.com ISSN : 2248-9622, Vol. 4, Issue 11(Version - 5), November 2014, pp. www.ijera.com

2、 1 | P a g e Development of agricultural e-commerce framework for India, a strategic approach. Darryl Jeethesh Dsouza*, H.G.J

3、oshi ** *(School of Information Science, Manipal University, Manipal- 576104) ** (Department of Commerce, Manipal University, Manipal- 576104) ABSTRACT This study is aimed to put forward an inclusive and pertinent e-c

4、ommerce framework that serves as a platform for the development and improvement of rural agriculture sector in India; which plays a major role towards socioeconomic development of rural livelihoods along with food secu

5、rity and poverty reduction. The main approach used was to critically review and understand the National Informatics Centre (NIC) and the Ministry of Agriculture policies. In general, these policies emphasize on promoti

6、ng IT based information kiosks, establishing gyan chaupals (Knowledge centers) in villages, construction of Agri-India knowledge portal. Next, the challenges and information gaps were identified and translated in the f

7、orm of agriculture e-commerce framework which can be used to build an e-commerce application. Keywords - e-commerce framework, e-commerce application, netizens, rural agriculture sectorI. INTRODUCTION The boom of in

8、ternet Information and Communication Technology (ICT) together with Internet is making it possible to share vast amount of knowledge and information and is driving all round socio-economic changes and growth. There

9、has been a tremendous rise in the Global internet usage and for a developing country like India this growth has been phenomenal. In the world India is the third largest base with internet users of around 120 million

10、. By 2015 India expected to have an incremented growth with 320 million to 360 million internet users making it the second largest user base in the world [1]. By 2015 with the prospective to double its economic contr

11、ibution from the Internet in the next three years India’s GDP will from 1.6 percent to 2.8 to 3.3 percent by 2015 [1]. India can achieve broad-based Internet impact by aiming for the digital inclusion of nearly 40 pe

12、rcent of its population, to reach a user base of 500 million by 2015, rather than the likely target of 330 million to 370 million [1]. Indian Economy has a major contribution from the agricultural sector. Research, ex

13、tension and farmers efforts are all contributed significantly from 50 million tons in 1950-51 to land mark achievement of an estimated production of 241 million tons of food production in 2010-11 [2]. The entire req

14、uirement for food grains is proposed to touch 280 million tons by the year 2020-21. To meet this high demand a proportional growth rate of nearly 2 per cent per annum is required in food grain production and a 4 per

15、cent per annum growth rate is required in agriculture. Planning commission of India as recommended a work group on agricultural extension for XI five year plan (2007-2011) states that growth in agriculture is stagnan

16、t and slow [2]. So there is an urgent need of pulsating, active and inventive approach that need to adopted to achieve a growth rate in agriculture and thus the farmers are served better. National policy on ICT in ag

17、ricultural extension set up by the government has looked forward to transform agriculture into a driving force for improved economic growth within a market-oriented policy framework by promoting agriculture comme

18、rcialization and diversification [2]. The government introduced a number of policies to resolve critical issues restricting the agriculture performance, including: ? Development of agricultural information based web

19、sites to give information about various crops, soil conditions, weather and pesticides. ? Strengthening of India’s agricultural marketing system by publishing daily market information, such as minimum, maximum and

20、 modal prices for commodities and their varieties. ? Establishment of gyan choupals (knowledge centers) in villages for effective and timely transfer of knowledge to farmers. ? Use of modern information technology

21、to promote communication between researchers, extension workers and their farmer clients for cost effective transfer of technologies and information . ? Envision services in agriculture as a Mission Mode Projects (

22、MMP) in order to provide RESEARCH ARTICLE OPEN ACCESS Darryl Jeethesh Dsouza Int. Journal of Engineering Research and Applications www.ijera.com ISSN : 2248-9622, Vol. 4, Issue 11(Version - 5), November 2014

23、, pp. www.ijera.com 3 | P a g e With the establishment of e-commerce sites will not only h

24、elp in sales of agricultural related products but will also help in constructing a model with can be implemented in many parts of the country. It will help set up a base model which can be tweaked accordingly when ne

25、eded. Not only will it be helpful in promoting agriculture but also for other related industries such as Horticulture, fisheries etc. Thus on a long run it will help in speeding up the process of agricultural indust

26、rialization. Fig 1 Manny developed nations have capitalized on the benefits of e-commerce to market their agro products effectively. The contribution of agribusiness industry to the economy is significant. The f

27、act that agricultural products require accurate, well-timed information and the distribution of the producer (farmer) and buyers (Traders and consumers) over a large geographical area has made agricultural sector

28、 lucrative field for e-commerce intervention. There is a potential need for developing an e-commerce framework and it is well initiated by many organizations but there is no unanimity over the ty

29、pes of model accepted. The same framework can be used to develop an Internet platform that based upon supply chain and offers servicing assistance [6]. So a model could defer from country to country or even state to

30、state and successful model in one country may prove to be failure in another country. III. AGRICULTURE E-COMMERCE FRAMEWORK FOR RURAL AGRICULTURAL Presenting an overview of Agriculture E-Commerce Framework focusing on

31、 two main aspects: Agriculture Production -This plays a major role in educating, improving and providing ICT awareness in the rural agriculture sector. There are three main components here: ? Promoting Agricultur

32、al practices ? Central Product Information ? Information Exchange Marketing and Sales – This focuses on commodity trade exchange and multiple inputs in the distribution method. There are three main compone

33、nts here: ? Trading Platform ? Payment Gateways ? Supply chain management This framework is further strengthened by two other important factors that provide significant contributi

34、on to the success in implementation of agricultural e-commerce application. These factors are National Informatics Centre (NIC) and the Ministry of Agriculture. These two Government Organizations provide further sup

35、port to the smooth running of an agricultural e-commerce application. Fig1 illustrates the e-commerce framework for Agriculture sector. This framework can be further enhanced to compete with the global Agricultural