電子商務(wù)外文翻譯

1、<p><b>　　外文翻譯</b></p><p>　　E-commerce</p><p>　　With the rapid development of Internet, websites surging forward are after frying the foot " concept ", it is " pra

2、ctical " to all change direction one after another, and " practical one of the more distinct characteristics ": It is most websites that are all attempting to do the true " e-commerce ". What is

3、" e-commerce " so? The so-called e-commerce (Electronic Commerce ) utilizes technology of the computer, network technology and long-range communication technology, realize the electrificatio</p><p>

4、;　　In fact, the course of the whole trade can be divided into three stages:</p><p>　　The first stage is information interchange stage: To trade company, in order to release information stage this stage. Main

5、ly choose one's own outstanding goods , organize one's own goods information meticulously, set up one's own webpage, then join in famous websites with greater reputation , with stronger influence power , of h

6、igher clicking rate, let as many as possible people understand you know you. To buyer, this stage is the stage going to look for the goods and goods information on the ne</p><p>　　The second stage signs the

7、contract stage of the goods: As B2B (trade company vs. trade company ), this stage is exchange course of signing the contract , finishing the essential trade and business note. The ones that should pay attention to are:

8、Complicated problems , such as accuracy , dependability , can't be alteredding of the data ,etc.. As B2C (trade company vs. personal customer ), this stage finishes doing shopping the order form of the course signs c

9、ourse, the customer should refer good</p><p>　　The third stage carries on goods handing over , fund settlement stage according to the contract: This stage is stage when trade of the whole goods is very key,

10、not merely involve the putting in place correctly and safely on the net of fund, involve the accuracy that the goods provide and deliver , put in place on time too at the same time . There is banking , provide and delive

11、r systematic involvement at this stage, technically, in law, such respects as the standard is first-class have higher re</p><p>　　Second, characteristic that e-commerce develops:</p><p>　　Wider

12、environment: People are not restricted by time , is not restricted by space , a great deal of restrictions not doing shopping by the tradition , can conclude the business on the net whenever and wherever possible .</p

13、><p>　　Wider market: This world will become very small on the net, a trade company can face global consumers , and a consumer can do shopping in any global trade company .</p><p>　　Faster circulati

14、on and cheap price: E-commerce has reduce the intermediate link of circulation of commodities, has saved a large amount of expenses, thus reduced the cost of the circulation of commodities and trade greatly .</p>

15、<p>　　Accord with the demands for times even more: People pursue the fashion , stress the individual character more and more nowadays, pay attention to the environment that does shopping, the online shopping, the sh

16、opping course that best reflects individualization.</p><p>　　Third, which influence is e-commerce produced to social economy?</p><p>　　E-commerce will change the way of the commercial activity&l

17、t;/p><p>　　The traditional most typical scene of commercial activity is that " the salesman exists everywhere ", " the purchasing agent runs everywhere ", " reveal the mouth , run and b

18、reak the leg ", consumers look for the goods that oneself need all pooped outlay in the market . Now, it is if touch it all right to pass Internet, people can enter the online market to browse through , purchase all

19、 kinds of products, and can also get online service , trade company can get in touch with the customer on the n</p><p>　　E-commerce will change people's consumption pattern </p><p>　　Th

20、e biggest characteristic of online shopping is consumers' leading factor, do shopping the will is grasped in consumer's hands, at the same time consumers can also finish the trade by way of a kind of relaxed and

21、free self-service , consumer's sovereignty can be fully embodied in the shopping at network.</p><p>　　E-commerce will change the modes of production of enterprises </p><p>　　Because e-c

22、ommerce is a kind of swift , convenient shopping means, consumers' individualization , priviledges need and be able to be totally shown in front of the manufacturer through the network, in order to please customers,

23、stress the design style of the products, a lot of enterprises in the manufacturing industry develop and popularize e-commerce one after another , if American Ford Motor Company connects with inside network of the company

24、 in 120,000 computer work stations in the whole world</p><p>　　E-commerce will bring a revolution to the traditional trade </p><p>　　E-commerce is in the course of the whole commercial acti

25、vity, through the combination of people and telecommunications way , improve the efficiency of the commercial activity greatly, reduce the unnecessary intermediate link, the traditional manufacturing industry enters the

26、eras of short run , much varieties by this, " zero stock " become possible; Traditional retail business and wholesale business open the new mode of " online marketing " of " having no shop "

27、; Various kinds of online services</p><p>　　Because pay the key link that is e-commerce by mails online, it is basic condition that e-commerce can be developed smoothly too, with the break-through of e-comme

28、rce on the electronic trade link, such services as online bank , bank card pay the network , electronic payment system of bank and electronic cheque , electronic cash, bring traditional financial circles into a brand-new

29、 field.</p><p>　　E-commerce will change the government's behavior</p><p>　　The government is undertaking the function of the management and service of a large number of societies , economy ,

30、 culture, in e-commerce era, as enterprises use e-commerce to carry on the production and management, the bank computerizes financial services, and while consumers realize cosumption online, will put forward the new requ

31、est , an electronic government or calling the online government for government's administration behaviour too, will become an important social role as e-commerce is </p><p>　　In a word, as a kind of comm

32、ercial activity course, e-commerce will bring an unprecedented revolution, its impact on social economy far exceeds the commercial affair itself. Besides these above-mentioned influence, it will also bring enormous influ

33、ence on employment , legal system and culture and education ,etc., e-commerce will bring the mankind into the information-intensive society .</p><p>　　Three pieces of function of e-commerce</p><p&

34、gt;　　In the modern information-intensive society, e-commerce can enable mastering the enterprises and individuals of the information technology and business rule , utilizing various kinds of electronic tools and networks

35、 systematically, the low cost with high efficiency is engaged in various kinds of commercial trade activities realized in electronic way. According to using with the function , can divide e-commerce into three levels or

36、3S , namely SHOW , SALE , SERVE:</p><p>　　SHOW (show)   </p><p>　　Offer the electronic market conditions, enterprises release goods and other information on the net by way of webpage,

37、with advertise etc. on the net, through SHOW, enterprises can establish one's own corporate image , expand the popularity of enterprises, propagate the service of one's own products , look for the new trade coope

38、rative partner.</p><p>　　SALE (trade)   </p><p>　　Realize the whole course of the transaction activity of the traditional form in electronic way in the network, for instance online sho

39、pping ,etc.. Enterprises can finish the whole course of the trade through SALE, expand the range traded, improve the efficiency of the work , reduce the cost of the trade , thus obtain the economic and social benefit.<

40、;/p><p>　　SERVE (serve)   </p><p>　　And the service after sale before meaning various kinds of related to commercial activity that enterprises launch through the network and selling, thro

41、ugh such SERVE on net, enterprises can perfect one's own e-commerce system , consolidate the already existing customer , attract the new customer , thus expand the management business of enterprises, obtain greater e

42、conomic benefits and social benefit. The enterprise is a protagonist who launches e-commerce.</p><p>　　How many kinds are electronic business application?</p><p>　　E-commerce inside ¡è

43、 enterprise is mainly to deal with and exchange trade and business information through the way of the network (Intranet ) inside enterprises. The network (Intranet) is a kind of effective commercial tool inside enterpris

44、es, pass the fire wall , enterprises isolate one's own inside network from Internet, it can be used for automati callying process the commercial affair to operate and work to flow, strengthen it to the access of impo

45、rtant system and key data, share experience </p><p>　　E-commerce inside enterprise is mainly to deal with and exchange trade and business information through the way of the network (Intranet ) inside enterpr

46、ises. The network (Intranet ) is a kind of effective commercial tool inside enterprises, pass the fire wall , enterprises isolate one's own inside network from Internet, it can be used for automaticallying process th

47、e commercial affair to operate and work to flow, strengthen it to the access of important system and key data, share experience , s</p><p>　　The e-commerce strategy</p><p>　　It may be useful for

48、 development organizations to consider the many issues involved before embarking on an e-commerce initiative, in relation to the organization's mandate, development goals, and organizational structure. The primary is

49、sues involved would include: </p><p>　　Resource Expansion -- Is the main goal of selling goods and services online the generation of revenue to offset operational costs? If so, how much revenue does the orga

50、nization expect/wish to generate? These strategic questions will allow the organization to assess how much funding will go toward e-commerce activities. If the organization is approaching e-commerce as a means of coverin

51、g not only the costs of producing the goods and services and disseminating development-focused products, but wis</p><p>　　Capital Costs -- How much funding is the organization willing to put into e-commerce

52、activities? E-commerce platforms can be high priced, depending on the level of sophistication. A development organization undertaking e-commerce activities should consider whether it wants to incur higher costs, with the

53、 possibility of cost recovery from an expected higher level of sales. What are the possibilities of receiving financial assistance from donor agencies or partner organizations for this activity? </p><p>　　Ma

54、rketing -- As evident from the discussion above, a good marketing strategy forms the basis of the operational strategy, in order to attract customers to the e-commerce site and ensure a steady pattern of sales. Developme

55、nt organizations often need not employ capital-intensive marketing programs in order to have a successful marketing campaign. The marketing strategy can be divided into two main categories: 1) online markets and 2) offli

56、ne markets. </p><p>　　Purchasing Patterns of Online Customers -- The frequency of updating new products can impact the number of items purchased by customers and the number of returning customers. In order t

57、o encourage customers to purchase more than one item at a time, it is important to offer a (wide) variety of products. Returning to the marketing strategies, development organizations can offer sales promotions mentioned

58、 above. This can increase the per-customer volume of sales, increasing overall revenue. Develop</p><p>　　Developing an e-commerce strategy can allow development organizations to approach this initiative with

59、 an understanding of what they want to achieve and how to achieve it. This can encourage strategic thinking of how to attract potential customers to the site and how to keep them returning. In order for e-commerce initia

60、tives to be successful, whether generating revenue to offset production costs or increasing overall revenue to offset operational costs, development organizations can often use b</p><p><b>　　電子商務(wù)</b

61、></p><p>　　一、什么是電子商務(wù)? </p><p>　　隨著因特網(wǎng)的迅速發(fā)展，風(fēng)起云涌的網(wǎng)站在炒足了“概念”之后，都紛紛轉(zhuǎn)向了“務(wù)實(shí)”，而“務(wù)實(shí)”比較鮮明的特點(diǎn)之一：是絕大多數(shù)的網(wǎng)站都在試圖做實(shí)實(shí)在在的“電子商務(wù)”。那么“電子商務(wù)”是什么呢？所謂電子商務(wù)(Electronic Commerce)是利用計(jì)算機(jī)技術(shù)、網(wǎng)絡(luò)技術(shù)和遠(yuǎn)程通信技術(shù)，實(shí)現(xiàn)整個(gè)商務(wù)(買賣)過程中的電子化、

62、數(shù)字化和網(wǎng)絡(luò)化。人們不再是面對(duì)面的、看著實(shí)實(shí)在在的貨物、靠紙介質(zhì)單據(jù)(包括現(xiàn)金)進(jìn)行買賣交易。而是通過網(wǎng)絡(luò)，通過網(wǎng)上琳瑯滿目的商品信息、完善的物流配送系統(tǒng)和方便安全的資金結(jié)算系統(tǒng)進(jìn)行交易(買賣)。</p><p>　　事實(shí)上，整個(gè)交易的過程可以分為三個(gè)階段：</p><p>　　第一個(gè)階段是信息交流階段：對(duì)于商家來說，此階段為發(fā)布信息階段。主要是選擇自己的優(yōu)秀商品，精心組織自己的商品信息，

63、建立自己的網(wǎng)頁，然后加入名氣較大、影響力較強(qiáng)、點(diǎn)擊率較高的著名網(wǎng)站中，讓盡可能多的人們了解你認(rèn)識(shí)你。對(duì)于買方來說，此階段是去網(wǎng)上尋找商品以及商品信息的階段。主要是根據(jù)自己的需要，上網(wǎng)查找自己所需的信息和商品，并選擇信譽(yù)好服務(wù)好價(jià)格低廉的商家。</p><p>　　第二階段是簽定商品合同階段：作為B2B（商家對(duì)商家）來說，這一階段是簽定合同、完成必需的商貿(mào)票據(jù)的交換過程。要注意的是：數(shù)據(jù)的準(zhǔn)確性、可靠性、不可更改性

64、等復(fù)雜的問題。作為B2C（商家對(duì)個(gè)人客戶）來說，這一階段是完成購物過程的定單簽定過程，顧客要將你選好的商品、自己的聯(lián)系信息、送貨的方式、付款的方法等在網(wǎng)上簽好后提交給商家，商家在收到定單后應(yīng)發(fā)來郵件或電話核實(shí)上述內(nèi)容。 </p><p>　　第三階段是按照合同進(jìn)行商品交接、資金結(jié)算階段：這一階段是整個(gè)商品交易很關(guān)鍵的階段，不僅要涉及到資金在網(wǎng)上的正確、安全到位，同時(shí)也要涉及到商品配送的準(zhǔn)確、按時(shí)到位。在這個(gè)階段有

65、銀行業(yè)、配送系統(tǒng)的介入，在技術(shù)上、法律上、標(biāo)準(zhǔn)上等等方面有更高的要求。網(wǎng)上交易的成功與否就在這個(gè)階段。</p><p>　　二、電子商務(wù)發(fā)展的特點(diǎn)：</p><p>　　更廣闊的環(huán)境：人們不受時(shí)間的限制，不受空間的限制，不受傳統(tǒng)購物的諸多限制，可以隨時(shí)隨地在網(wǎng)上交易。</p><p>　　更廣闊的市場(chǎng)：在網(wǎng)上這個(gè)世界將會(huì)變得很小，一個(gè)商家可以面對(duì)全球的消費(fèi)者，而一個(gè)

66、消費(fèi)者可以在全球的任何一家商家購物。</p><p>　　更快速的流通和低廉的價(jià)格：電子商務(wù)減少了商品流通的中間環(huán)節(jié)，節(jié)省了大量的開支，從而也大大降低了商品流通和交易的成本。</p><p>　　更符合時(shí)代的要求：如今人們?cè)絹碓阶非髸r(shí)尚、講究個(gè)性，注重購物的環(huán)境，網(wǎng)上購物，更能體現(xiàn)個(gè)性化的購物過程。</p><p>　　三、電子商務(wù)對(duì)社會(huì)經(jīng)濟(jì)產(chǎn)生哪些影響?</

67、p><p>　　·電子商務(wù)將改變商務(wù)活動(dòng)的方式</p><p>　　傳統(tǒng)的商務(wù)活動(dòng)最典型的情景就是“推銷員滿天飛”，“采購員遍地跑”，“說破了嘴、跑斷了腿”，消費(fèi)者在商場(chǎng)中筋疲力盡地尋找自己所需要的商品。現(xiàn)在，通過互聯(lián)網(wǎng)只要?jiǎng)觿?dòng)手就可以了，人們可以進(jìn)入網(wǎng)上商場(chǎng)瀏覽，采購各類產(chǎn)品，而且還能得到在線服務(wù)，商家們可以在網(wǎng)上與客戶聯(lián)系，利用網(wǎng)絡(luò)進(jìn)行貨款結(jié)算服務(wù)，政府還可以方便地進(jìn)行電子招標(biāo)、

68、政府采購等。</p><p>　　·電子商務(wù)將改變?nèi)藗兊南M(fèi)方式</p><p>　　網(wǎng)上購物的最大特征是消費(fèi)者的主導(dǎo)性，購物意愿掌握在消費(fèi)者手中，同時(shí)消費(fèi)者還能以一種輕松自由的自我服務(wù)的方式來完成交易，消費(fèi)者主權(quán)可以在網(wǎng)絡(luò)購物中充分體現(xiàn)出來。</p><p>　　·電子商務(wù)將改變企業(yè)的生產(chǎn)方式</p><p>　　由于電

69、子商務(wù)是一種快捷、方便的購物手段，消費(fèi)者的個(gè)性化、特殊化需要可以完全通過網(wǎng)絡(luò)展示在生產(chǎn)商面前，為了取悅顧客，突出產(chǎn)品的設(shè)計(jì)風(fēng)格，制造業(yè)中的許多企業(yè)紛紛發(fā)展和普及電子商務(wù)，如美國(guó)福特汽車公司在1998年的3月份將在全世界的12萬個(gè)電腦工作站與公司的內(nèi)部網(wǎng)連接起來，并將全世界的1.5萬個(gè)經(jīng)銷商納入內(nèi)部網(wǎng)，福特公司的最終目的是實(shí)現(xiàn)能夠按照用戶的不同要求，做到按需供應(yīng)汽車。 </p><p>　　·電子商務(wù)將對(duì)

70、傳統(tǒng)行業(yè)帶來一場(chǎng)革命</p><p>　　電子商務(wù)是在商務(wù)活動(dòng)的全過程中，通過人與電子通訊方式的結(jié)合，極大地提高商務(wù)活動(dòng)的效率，減少不必要的中間環(huán)節(jié)，傳統(tǒng)的制造業(yè)籍此進(jìn)入小批量、多品種的時(shí)代，“零庫存”成為可能；傳統(tǒng)的零售業(yè)和批發(fā)業(yè)開創(chuàng)了 “無店鋪網(wǎng)上營(yíng)銷”的新模式；各種線上服務(wù)為傳統(tǒng)服務(wù)業(yè)提供了全新的服務(wù)方式。</p><p>　　·電子商務(wù)將帶來一個(gè)全新的金融業(yè)</p&

71、gt;<p>　　由于在線電子支付是電子商務(wù)的關(guān)鍵環(huán)節(jié)，也是電子商務(wù)得以順利發(fā)展的基礎(chǔ)條件，隨著電子商務(wù)在電子交易環(huán)節(jié)上的突破，網(wǎng)上銀行、銀行卡支付網(wǎng)絡(luò)、銀行電子支付系統(tǒng)以及電子支票、電子現(xiàn)金等服務(wù)，將傳統(tǒng)的金融業(yè)帶入一個(gè)全新的領(lǐng)域。</p><p>　　·電子商務(wù)將轉(zhuǎn)變政府的行為</p><p>　　政府承擔(dān)著大量的社會(huì)、經(jīng)濟(jì)、文化的管理和服務(wù)的功能，在電子商務(wù)時(shí)

72、代，當(dāng)企業(yè)應(yīng)用電子商務(wù)進(jìn)行生產(chǎn)經(jīng)營(yíng)，銀行金融電子化，以及消費(fèi)者實(shí)現(xiàn)網(wǎng)上消費(fèi)的同時(shí)，將同樣對(duì)政府管理行為提出新的要求，電子政府或稱網(wǎng)上政府，將隨著電子商務(wù)發(fā)展而成為一個(gè)重要的社會(huì)角色。</p><p>　　總而言之，作為一種商務(wù)活動(dòng)過程，電子商務(wù)將帶來一場(chǎng)史無前例的革命，其對(duì)社會(huì)經(jīng)濟(jì)的影響遠(yuǎn)遠(yuǎn)超過商務(wù)的本身。除了上述這些影響外，它還將對(duì)就業(yè)、法律制度以及文化教育等帶來巨大的影響，電子商務(wù)會(huì)將人類帶入信息社會(huì)。<

73、;/p><p><b>　　電子商務(wù)的三個(gè)作用</b></p><p>　　在現(xiàn)代信息社會(huì)中，電子商務(wù)可以使掌握信息技術(shù)和商務(wù)規(guī)則的企業(yè)和個(gè)人，系統(tǒng)地利用各種電子工具和網(wǎng)絡(luò)，高效率、低成本地從事各種以電子方式實(shí)現(xiàn)的商業(yè)貿(mào)易活動(dòng)。從應(yīng)用和 功能方面來看，可以把電子商務(wù)分為三個(gè)層次或3S，即SHOW、SALE、SERVE： </p><p><b

74、>　　SHOW（展示）</b></p><p>　　就是提供電子商情，企業(yè)以網(wǎng)頁方式在網(wǎng)上發(fā)布商品及其他信息，和在網(wǎng)上做廣告等，通過SHOW，企業(yè)可以樹立自己的企業(yè)形象，擴(kuò)大企業(yè)的知名度，宣傳自己的產(chǎn)品的服務(wù)，尋找新的貿(mào)易合作伙伴。 </p><p><b>　　SALE（交易）</b></p><p>　　即將傳統(tǒng)形式的交易

75、活動(dòng)的全過程在網(wǎng)絡(luò)上以電子方式來實(shí)現(xiàn)，如網(wǎng)上購物等。企業(yè)通過SALE可以完成交易的全過程，擴(kuò)大交易的范圍，提高工作的效率，降低交易的成本，從而獲取經(jīng)濟(jì)和社會(huì)效益。</p><p><b>　　SERVE（服務(wù)）</b></p><p>　　指企業(yè)通過網(wǎng)絡(luò)開展的與商務(wù)活動(dòng)有關(guān)的各種售前和售后的服務(wù)，通過這種網(wǎng)上的SERVE，企業(yè)可以完善自己的電子商務(wù)系統(tǒng)，鞏固原有的客戶

76、，吸引新的客戶，從而擴(kuò)大企業(yè)的經(jīng)營(yíng)業(yè)務(wù)，獲得更大的經(jīng)濟(jì)效益和社會(huì)效益。企業(yè)是開展電子商務(wù)的主角。</p><p>　　電子商務(wù)應(yīng)用有幾種類型?</p><p>　　·企業(yè)內(nèi)部間的電子商務(wù) 主要是通過企業(yè)內(nèi)部網(wǎng)（Intranet）的方式處理與交換商貿(mào)信息。企業(yè)內(nèi)部網(wǎng)（Intranet）是一種有效的商務(wù)工具，通過防火墻，企業(yè)將自己的內(nèi)部網(wǎng)與Internet隔離，它可以用來自動(dòng)處理商務(wù)

77、操作及工作流，增強(qiáng)對(duì)重要系統(tǒng)和關(guān)鍵數(shù)據(jù)的存取，共享經(jīng)驗(yàn)，共同解決客戶問題，并保持組織間的聯(lián)系。通過企業(yè)內(nèi)部的電子商務(wù)，可以給企業(yè)帶來如下好處：增加商務(wù)活動(dòng)處理的敏捷性，對(duì)市場(chǎng)狀況能更快的作出反應(yīng)，能更好地為客戶提供服務(wù)。 ·企業(yè)與企業(yè)間的電子商務(wù)（B-B模式） 主要是通過INTERNET或?qū)Ｓ镁W(wǎng)方式進(jìn)行電子商務(wù)活動(dòng)。企業(yè)間的電子商務(wù)是電子商務(wù)三種模式中最值得關(guān)注和探討的，因?yàn)樗罹哂邪l(fā)展的潛力。 ·企業(yè)與消費(fèi)者之間的

78、電子商務(wù)（B-C模式） 主要是企業(yè)通過INTERNET為消費(fèi)者提供一個(gè)新型的購物環(huán)境--網(wǎng)上商店，消費(fèi)者通過網(wǎng)絡(luò)在網(wǎng)上購物、在網(wǎng)上支付。由于這種模式節(jié)省了客戶和企業(yè)雙方的時(shí)間和空間，大大提高了交易效率，節(jié)省了不必要的開支。 ·企業(yè)與政府間的電子商務(wù)（B-G模式） 這種商務(wù)活動(dòng)覆蓋企業(yè)與政府組織間的各項(xiàng)事物，主要包括政府采購、網(wǎng)上報(bào)關(guān)、報(bào)稅等。</p><p>　　·企業(yè)內(nèi)部間的電子商務(wù) 主要是

79、通過企業(yè)內(nèi)部網(wǎng)（Intranet）的方式處理與交換商貿(mào)信息。企業(yè)內(nèi)部網(wǎng)（Intranet）是一種有效的商務(wù)工具，通過防火墻，企業(yè)將自己的內(nèi)部網(wǎng)與Internet隔離，它可以用來自動(dòng)處理商務(wù)操作及工作流，增強(qiáng)對(duì)重要系統(tǒng)和關(guān)鍵數(shù)據(jù)的存取，共享經(jīng)驗(yàn)，共同解決客戶問題，并保持組織間的聯(lián)系。通過企業(yè)內(nèi)部的電子商務(wù)，可以給企業(yè)帶來如下好處：增加商務(wù)活動(dòng)處理的敏捷性，對(duì)市場(chǎng)狀況能更快的作出反應(yīng)，能更好地為客戶提供服務(wù)。 ·企業(yè)與企業(yè)間的電子

80、商務(wù)（B-B模式） 主要是通過INTERNET或?qū)Ｓ镁W(wǎng)方式進(jìn)行電子商務(wù)活動(dòng)。企業(yè)間的電子商務(wù)是電子商務(wù)三種模式中最值得關(guān)注和探討的，因?yàn)樗罹哂邪l(fā)展的潛力。 </p><p>　　·企業(yè)與消費(fèi)者之間的電子商務(wù)（B-C模式） 主要是企業(yè)通過INTERNET為消費(fèi)者提供一個(gè)新型的購物環(huán)境--網(wǎng)上商店，消費(fèi)者通過網(wǎng)絡(luò)在網(wǎng)上購物、在網(wǎng)上支付。由于這種模式節(jié)省了客戶和企業(yè)雙方的時(shí)間和空間，大大提高了交易效率，節(jié)省

81、了不必要的開支。 </p><p>　　·企業(yè)與政府間的電子商務(wù)（B-G模式） 這種商務(wù)活動(dòng)覆蓋企業(yè)與政府組織間的各項(xiàng)事物，主要包括政府采購、網(wǎng)上報(bào)關(guān)、報(bào)稅等。</p><p><b>　　電子商務(wù)戰(zhàn)略</b></p><p>　　電子商務(wù)戰(zhàn)略也許有益于發(fā)展組織在倡議一項(xiàng)電子商務(wù)活動(dòng)實(shí)施之前考慮很多問題，其中涉及到該組織的任務(wù)，發(fā)展目

82、標(biāo)和組織結(jié)構(gòu)。涉及的主要問題包括：</p><p>　　資源擴(kuò)張 - 主要目標(biāo)是通過網(wǎng)上銷售商品和提供服務(wù)產(chǎn)生的收入以抵銷營(yíng)運(yùn)成本嗎？如果是這樣，組織期望或希望生成的收入是多少？這些戰(zhàn)略問題將允許該組織把多少資金用于電子商務(wù)活動(dòng)。如果該組織是以一個(gè)接近電子商務(wù)為主要手段不僅包括生產(chǎn)商品的總費(fèi)用、服務(wù)成本和宣傳開發(fā)新產(chǎn)品，而且希望擴(kuò)大其收入基礎(chǔ)，以支持其他項(xiàng)目的花費(fèi)，那么它可能需要建立一個(gè)電子商務(wù)平臺(tái)和制定策略以吸

83、引顧客。該組織可能把運(yùn)用電子商務(wù)活動(dòng)作為資源的一種擴(kuò)張，并使用經(jīng)營(yíng)策略和完整的營(yíng)銷手段。這導(dǎo)致了一個(gè)問題，該組織是否適應(yīng)這種發(fā)展方式，并符合其慈善組織的地位的問題。將把電子商務(wù)活動(dòng)置于扭曲的免稅地位的發(fā)展組織嗎？該組織在與法律沖突的情況下承擔(dān)責(zé)任嗎？如果他們出售的出版物和其他意味著“傳統(tǒng)”的產(chǎn)品那么大多數(shù)開發(fā)組織已經(jīng)面臨的這些問題。 </p><p>　　資本成本 - 是指該組織愿意把多少資金用于電子商務(wù)活動(dòng)？電

84、子商務(wù)平臺(tái)可以是高價(jià)，這取決于復(fù)雜的程度。一個(gè)發(fā)展組織開展電子商務(wù)活動(dòng)應(yīng)考慮是否要承擔(dān)比預(yù)期的要高的費(fèi)用和預(yù)期銷售水平可能的成本回收。這項(xiàng)活動(dòng)收到來自捐助機(jī)構(gòu)或合作伙伴組織的財(cái)政援助的可能是什么？發(fā)展組織根據(jù)其財(cái)政能力追求電子商務(wù)活動(dòng)的多種選擇可能決定他們的網(wǎng)上銷售活動(dòng)。這些選項(xiàng)可以分為1）技術(shù)的硬件和2）網(wǎng)站設(shè)計(jì)和維護(hù)。該組織將根據(jù)其組織的規(guī)模和計(jì)算需求決定是否要投資建立自己的內(nèi)部服務(wù)器，或者尋找一個(gè)第三方愿意在其服務(wù)器托管網(wǎng)站。是把

85、第三方作為組織發(fā)展的重點(diǎn)，還是把它作為私有公司/ ISP嗎？關(guān)于設(shè)計(jì)和電子商務(wù)網(wǎng)站的維護(hù)，是組織聘請(qǐng)內(nèi)部的技術(shù)人員來處理設(shè)計(jì)，開發(fā)和維護(hù)，還是聘用比較劃算的外部人處理這些任務(wù)呢？開發(fā)一個(gè)電子商務(wù)網(wǎng)站產(chǎn)生的高水平的收入將響應(yīng)商界的電子商務(wù)平臺(tái)上的變化。開發(fā)組織可能要考慮使用信用卡安全加密軟件進(jìn)行付款，某種程度上的成本的增長(zhǎng)還受益于增加顧客在事務(wù)處理過程中建立的信心。該網(wǎng)站設(shè)置醒目,希望吸引客戶，可能增加更高級(jí)別的圖形和設(shè)計(jì)網(wǎng)站開發(fā)成本嗎？

86、淘金的合作伙伴目前沒有承擔(dān)上述所有資金成本，但可能有一天當(dāng)他們</p><p>　　市場(chǎng)營(yíng)銷 - 從上面討論中可以明顯看出，一個(gè)良好的營(yíng)銷策略，是形成經(jīng)營(yíng)戰(zhàn)略的基礎(chǔ)，電子商務(wù)網(wǎng)站為了能夠吸引顧客，并確保穩(wěn)定的銷售格局。發(fā)展組織通常不需要雇傭資本密集的營(yíng)銷方案，以便有一個(gè)成功的市場(chǎng)營(yíng)銷活動(dòng)。營(yíng)銷策略可分為兩大類：1）網(wǎng)上市場(chǎng)和2）離線市場(chǎng)。</p><p>　　網(wǎng)上客戶的購買模式 - 新產(chǎn)品

87、的更新可能會(huì)影響客戶所購買的物品數(shù)量和回訪客戶數(shù)量的頻率。為了鼓勵(lì)客戶一次購買多個(gè)產(chǎn)品，重要的是要提供的多種產(chǎn)品品種?；氐綘I(yíng)銷策略，開發(fā)企業(yè)可以考慮組織更新他們的電子商務(wù)網(wǎng)站計(jì)劃，定期上添加新產(chǎn)品和促銷活動(dòng)。這樣，以前的客戶會(huì)看到新產(chǎn)品發(fā)售，并可能會(huì)吸引購買第二或第三次。</p><p>　　發(fā)展電子商務(wù)策略，可以讓開發(fā)組織自主地去倡導(dǎo)并理解他們所要實(shí)現(xiàn)什么和如何實(shí)現(xiàn)它。這樣可以鼓勵(lì)他們?nèi)ニ伎既绾挝凉撛诳蛻舻浆F(xiàn)