電子商務(wù)畢業(yè)論文外文翻譯

1、<p>　　中國地質(zhì)大學(xué)長城學(xué)院</p><p>　　本科畢業(yè)設(shè)計外文資料翻譯</p><p>　　系 別：信息工程系 </p><p>　　專 業(yè)：計算機科學(xué)與技術(shù) </p><p>　　姓 名： 劉子綺 </p><p>　　學(xué) 號：02106105

2、 </p><p>　　2009年12月18日</p><p><b>　　外文資料翻譯譯文</b></p><p>　　電子商務(wù)：在中國風(fēng)起云涌的市場</p><p>　　隨著百度的個人宣布進入電子商務(wù)領(lǐng)域，網(wǎng)上購物已成為企業(yè)爭奪的“地區(qū)”。中國最頂級互聯(lián)網(wǎng)公司的價值，如百度，阿里巴巴集團，TOM在線eB

3、ay，和騰訊集團Paipai、淘寶網(wǎng)，在市場上涌現(xiàn)出激烈的競爭局面。其他，據(jù)艾瑞集團咨詢，網(wǎng)絡(luò)購物市場規(guī)模達到12.26億元人民幣，2007年第二季度人民幣的數(shù)據(jù)是2002年全年的6.81倍。這種高漲的增加只是人們對市場的一個正面期望形象。 </p><p>　　近年來，越來越多的人，通過電子商務(wù)模式開始解決生活問題。相對于傳統(tǒng)的營銷方式，沒有在線商店租賃費，進入成本是相當(dāng)?shù)停瑳]有良好的經(jīng)濟能力的人也能進入市場。

4、此外，網(wǎng)上商店有一個信息渠道的優(yōu)勢，所有的互聯(lián)網(wǎng)用戶是潛在的消費者。 </p><p>　　另一方面，網(wǎng)上購物是幫助社會成員的一部分回到了積極和健康的生活軌道。上海青年工作委員會和社會倡導(dǎo)，以取代網(wǎng)上商店在線游戲，以及鼓勵青少年聯(lián)機工作，而不是玩網(wǎng)絡(luò)游戲，這樣的努力已取得良好的效果。目前，已有數(shù)十名青年成功地從網(wǎng)絡(luò)成癮的工作和取得棄權(quán)。從交流和交易的二手和閑置物品的渠道，為困難群體營造創(chuàng)造就業(yè)機會，小的網(wǎng)上商店正

5、在發(fā)揮意想不到的公益價值。 </p><p>　　對于大多數(shù)普通人來說，互聯(lián)網(wǎng)是實現(xiàn)工人階級自己的夢想，開始在網(wǎng)上創(chuàng)業(yè)，有太多成功的人故事。僅在淘寶上已擁有5個半網(wǎng)頁關(guān)于“皮膚護理類別/彩妝/香水”的皇冠賣家。根據(jù)淘寶網(wǎng)的規(guī)定，賣家將無法得到皇冠，除非到他們成功的交易使1萬多名，而幾乎所有的皇冠賣家都有自己的雇員，并建立了自己的網(wǎng)上服務(wù)中心。</p><p>　　個別商人的興起，互聯(lián)網(wǎng)帶來

6、了新的事業(yè)。雖然23歲的彭楷不是從大學(xué)畢業(yè)設(shè)計畢業(yè)，但是他的工作是網(wǎng)上商店裝飾。且他對他目前的職業(yè)生涯很滿意。</p><p>　　正如其名稱所示，我的工作就是“打扮”在線商店，使它們更加漂亮。從頭部到背景，甚至在柜臺模式和音樂，它們不能存在一點不足，使給大買家的印象。彭楷說，他清楚知道他們的網(wǎng)上商店主要像國內(nèi)淘寶、eBay及PaiPai服務(wù)供應(yīng)商提供的模式 ，然后在其基礎(chǔ)上由不同的設(shè)計推廣部門對每個網(wǎng)站進行深加

7、工。在那的“裝飾”收費不低，最昂貴的“超級豪華包”是收取人民幣498元。但是，李鵬說，每個星期他仍然會同大型互聯(lián)網(wǎng)銷售商有兩個或三個這樣的“大交易”。如果裝修不夠漂亮的話，這種成本就是他們的小案件。 </p><p>　　盡管發(fā)展如此快速，仍有個別商家在互聯(lián)網(wǎng)上有些薄弱和孤立。由于有限的個人權(quán)力限制，這是他們難以做出大尺寸市場的發(fā)展，以獲得最好的討價還價電子商務(wù)相關(guān)的服務(wù)機構(gòu)。因此，一個新的基于互聯(lián)網(wǎng)的創(chuàng)造，“互

8、聯(lián)網(wǎng)商業(yè)聯(lián)盟”在歷史性的時刻出現(xiàn)。 </p><p>　　賣家在同一地區(qū)，同一行業(yè)，甚至相同的信用等級聚集在一起，成立了諸如“北京商戶聯(lián)盟”和“化妝品商家聯(lián)盟”，聯(lián)盟成員的交流聯(lián)系，以使普及對方，消費者也許能享受優(yōu)惠時，在同一聯(lián)盟不同的網(wǎng)上商店購物。廣東省互聯(lián)網(wǎng)商家建立“南中國互聯(lián)網(wǎng)業(yè)商會”， 在該協(xié)會個別互聯(lián)網(wǎng)商人可獲得70%的高折扣，人均每次可以節(jié)省高達50元，及0元特快專遞服務(wù)優(yōu)惠。 </p>

9、<p>　　汪勒酹，易趣：通首席執(zhí)行官定義為“互聯(lián)網(wǎng)王府井”， 在易趣只有高品質(zhì)的產(chǎn)品提供給消費者。易趣提供了近100制成品與著名品牌和簽署了與eBay -湯姆協(xié)議打開網(wǎng)上旗艦店，包括像惠普，華碩，金利來和達芙妮等知名品牌。 </p><p>　　在易趣，湯姆轉(zhuǎn)型證明了B2C的組合（企業(yè)對消費者電子商務(wù)）和C2C的大趨勢。就像美國電子商務(wù)專家曾表示：“消費者并不關(guān)心在哪里買，他們關(guān)心的是購買最優(yōu)惠的價

10、格的產(chǎn)品。”在活躍的網(wǎng)上個人購物平臺正在成為傳統(tǒng)企業(yè)新的營銷渠道，它甚至可以決定一個產(chǎn)品的生存或死亡。</p><p>　　另一些企業(yè)搬遷的一個必要的處理方法，以互聯(lián)網(wǎng)鏈接，并采取單一交易上網(wǎng)。許多軟件，數(shù)字通信，商業(yè)服務(wù)企業(yè)允許消費者使用PayPal。在上海，“裝飾貝寶”，是蓬勃發(fā)展的提示。業(yè)主支付裝修費用的網(wǎng)站，并邀請咨詢和監(jiān)督公司為主管，誰檢查，接受施工期間每個。該網(wǎng)站可以支付裝修費，裝修公司只后，校監(jiān)及業(yè)

11、主的批準。這種模式，類似于互聯(lián)網(wǎng)第三方支付平臺，深受消費者的裝修獲得很多的好評。所以有6個公司參與設(shè)計和裝修裝飾貝寶，在兩個月前推出。 </p><p><b>　　外文原文</b></p><p>　　E-commerce: a surging market in China</p><p>　　Along with Baidu's

12、announcement to enter individual e-business field, online shopping has become the "area of contention of businesses". China's most top-valued Internet companies, such as Baidu.com, Taobao.com of Alibaba Gro

13、up, eBay.com of TOM Online, and Paipai.com of Tencent Group, are competing against each other in the market. According to the data from iR esearch Consulting Group, the market size of online shopping reached RMB12.26 bil

14、lion yuan in the second quarter of 2007, being 6.81 tim</p><p>　　In recent years, more and more people have begun to address living problems through e-business mode. Compared with traditional marketing metho

15、ds, there isn't rental fee for online stores, so that the cost of entrance is pretty low and people without good economic capability could be able to enter the market. Moreover, online stores have an information chan

16、nel advantage, and all internet users are potential consumers.</p><p>　　On the other hand, online shopping is helping part of social members back to the track of positive and healthy life. Shanghai Youth Com

17、mittee and Social Work advocated to replace online games with online shops, and to encourage youths to work online instead of playing online games, and the effort has obtained good effect. At present, there have been doz

18、ens of youths successfully abstaining from internet addiction and obtaining jobs. From the channel of exchanging and transacting secondhand and u</p><p>　　For most ordinary people, internet is realizing thei

19、r dreams of working-online to starting up business online. There are too many stories of starting from scratch successfully. Only in the category of "skin care/make-up/perfume" of Taobao.com, the royal crown se

20、llers have taken up five and a half web pages. According to the provision of Taobao.com, sellers will not obtain royal crown until they make over 10,000 successful transactions; almost all of the royal crown sellers have

21、 their own employe</p><p>　　The rise of individual internet merchants has brought new careers. Although 23-year old Peng Kai hasn't obtained a job after graduating from the design school of a university,

22、 he is quite satisfied with his present career. His title is online shop decorator. </p><p>　　"Just as its name implies, my job is to 'dress up' online shops and make them more beautiful. From t

23、he head to the background, even the pattern of the counter and the music, all of them need to be unique enough so as to give a big impression to buyers". Peng Kai said that he knows clearly about the online shop pat

24、terns offered by major domestic service providers like Taobao.com, eBay.com and Paipai.com, "then make deep processing on their basis, even though it is different to design the promotio</p><p>　　In spit

25、e of the fast development, individual internet merchants are still weak and isolated. Being restricted by limited individual power, it is difficult for them to make large size market development and to get the best of ba

26、rgain with e-business relevant service providers. Therefore, a new internet-based creation-"internet merchant union" arises at the historic moment.</p><p>　　Sellers in the same region, of the same

27、industry or even with the same credit level gather together and set up alliances such as "Beijing Merchant Union" and "Cosmetic Merchant Union", the members of the alliances exchange their links in or

28、der to make popularization for each other, and consumers might be able to enjoy discount when shopping in different online stores of the same alliance. Internet merchants of Guangdong established "South China Intern

29、et Merchants Association" and obtained the hi</p><p>　　Wang Leilei, CEO of eBay-TOM, defined eBay-TOM as "Internet Wangfujing" that only provides high quality products to consumers. The produc

30、ts are supplied by nearly a hundred manufactures with famous brands and having signed agreement with eBay-TOM to open online flag ship stores, including such famous brands like HP, ASUS, Goldlion and Daphne. </p>

31、<p>　　The transformation of eBay-TOM testifies the big trend of the mix of B2C (Business to Consumer e-Business) and C2C. Just like what US e-business experts have said, "Consumers do not care where to buy, wha

32、t they concern is to buy the product with the most preferential price." The active online individual shopping platform is becoming a new marketing channel of traditional enterprises, which could even determine the s

33、urvival or death of a product. </p><p>　　Some other enterprises move a single transaction link to the internet and take internet as a necessary transaction method. Many software, digital communication, and c

34、ommercial service enterprises allow consumers to use PayPal.com. In Shanghai, "Decoration PayPal" is booming silently. Owners pay the decoration fees to the website, and invite a consulting & supervising co