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1、2800 英文單詞, 英文單詞,15500 英文字符,中文 英文字符,中文 4800 字文獻(xiàn)出處: 文獻(xiàn)出處:Jalali A A, Okhovvat M R, Okhovvat M. A new applicable model of Iran rural e-commerce development[J]. Procedia Computer Science, 2011, 3:1157-1163.A new applicable m

2、odel of Iran rural e-commerce developmentAli Akbar Jalali, Mohammad Reza Okhovvat, Morteza OkhovvatAbstractThe significant impact of e-commerce (EC) on the livelihood or rural populations in developing countries like Ira

3、n has made this topic of popular interest to many researchers in the past decade.To take advantage of e-commerce, employing suitable models which are adaptive to the circumstances of villages in rural areas is indispensa

4、ble. Iran is on track for achieving this goal, development of EC in Rural areas.Considering the importance of sharing rural ICT experiences, the trend and experiences of the Rural EC infrastructure in Iran are demonstrat

5、ed in this paper. According to our research, Iran’s rural ICT network development started in 2000 with the far northern village of Shahkooh which is known as the first multi-media center of Iran. In 2004, Iran national s

6、trategic plan of Rural ICT built two well-equipped telecentres near the villages of East Livan and Gharnabad. Taking availability of data and the duration of operational time to account, these two telecenters were select

7、ed for this paper. In 2005, UNESCO Tehran Cluster Office was empowered to carry out a study on the economic and social effect of rural ICTs to share with others, acting in this field at regional and social levels. In fac

8、t, in order to find applicable and durable solutions for economic, social and environmental problems, these projects were carried out in the rural areas of Iran.In this paper, a practical model of e-commerce for rural ar

9、eas of Iran is proposed. Our research is based on quantitative and qualitative methodologies. The qualitative methods comprised of open-ended interviews with officials and telecentre operators. The proposed model is rela

10、ted to the national project known as “10000 Rural ICT Center” which was started in the year 2004. In this project, Rural EC services are part of the IT application services at the Rural ICT Centers which supply four serv

11、ices; Communication Services, IT services, Postal Services and E-Banking services.Keywords: Telecentre; Rural ICT; E-commerce; Electronic Services; ICT Center; Information society;1. IntroductionSharing rural ICT experi

12、ences is a very important issue. Limited access to Information and Communication Technology, ICT, means that rural communities lack basic information that could assist them in improving their livelihoods. ICT services ca

13、n support development in rural areas [1].In many countries various centers of information and communication services like Telecentres, IT Centers, Information Kiosks, Information Access points (IAP), Coffee-nets, and T

14、elemedicine Centers have been created to provide communicative services to villagers. These centers are usually created by the private sector with some type of government support. In these centers, in addition to

15、 offering internet, e-mail, and phone services, computer training sessions are also held [2]. Establishment of rural ICT centers is a strategic key ?Occupation, employment status?Main institutions, organizations?Ph

16、ysical infrastructure, services Level of education?Distance to other services (medical, government, communications, libraries, education, markets, etc.)?Schools, other educational facilities?School enrollment, drop-out r

17、ates, completion rates?Adult literacy rate?Population growth rate, life expectancy?Water, sanitation services?Healthcare programs, facilities, vaccination ratesAll governments are preoccupied with employment for their pe

18、ople. Employment is making a big contribution to development in any society. Modern technologies, notably Information Technology, play a major role to that effect by offering virtual job opportunities. The respondents in

19、 Gharnabad have been asked to say how the telecentre has managed to offer them job opportunities [3].3. Similar experiences in the worldToday, information and communication technology offices which are named Telecentres

20、in other countries are working in many developing countries of the world. Many these centers especially exist in rural and disadvantaged areas which are used in economic and social development. For example, the governmen

21、t of Latin America and islands in the Caribbean Sea established more than ten thousand Telecentres in remote areas [5,6,7,12].4. Design model of rural E-CommerceTo determine the kinds of electronic services which can be

22、given through rural e-commerce, information services and universal experiences can be used. According to the studies on the given services via websites of public and private agencies, these services are grouped into seve

23、ral categories. This categorization helps to better analyze the services and lead improvements in performance and execution levels.Fig. 1. The given services in rural ICT officesThe main rural electronic services are usu

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