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1、2351-9789 © 2017 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-review under responsibility of the org

2、anizing committee of the 14th Global Conference on Sustainable Manufacturing doi: 10.1016/j.promfg.2017.02.065 Procedia Manufacturing 8 ( 2017 ) 511 – 516 Available online at www.sciencedirect.com ScienceDirect14t

3、h Global Conference on Sustainable Manufacturing, GCSM 3-5 October 2016, Stellenbosch, South Africa The Importance of Communication in Sustainability Gender and Cultural Differences * Corresponding author. Tel.: +90216

4、 333 3219. E-mail address: drgench@gmail.com © 2017 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer-re

5、view under responsibility of the organizing committee of the 14th Global Conference on Sustainable Manufacturing513Ruhet Genç / Procedia Manufacturing 8 ( 2017 ) 511 – 516 They also ought to be aware of how

6、message is transferred from source to receiver and how the message is perceived by the receiver. Today, developments in technology provide opportunities for communication tools. By means of these developments communicati

7、on tools gain ground for public relations. So, communication stands on a more central position than it did before. Organizational intelligence and organizational integration are the two key terms in understanding communi

8、cation. Through giving and taking messages, these two terms as consequences of organizational communication are fulfilled. As people settle exchange of messages in an organization, they may start to have common expectati

9、ons and meanings that are transferred by messages (Figure 1). Level of the Individual Level of the Organization Fig. 1. Key terms in the definition of communication as an organizing pro

10、cess According to Figure 1, exchange of messages affects meaning and expectations at the individual level and at the same time meaning and expectations coming from individuals affect the exchange of messages. Moreover, t

11、he meaning created within the minds of individuals affects the organizational intelligence at the level of organization and this organizational intelligence also has an impact on the meaning creation process of the indiv

12、iduals. Also, the expectations of individuals affect the organizational integration at the level of organizations and similarly, organizational integration affects the expectations of individuals at the level of individu

13、al. 2.1. Communication & Productivity Although the amount of the effect differs according to type of the business, or job design, or conceptualization of productivity, employees present a relationship between communi

14、cation in job environment and their productivity [9]. The study showed that successful businesses were those which “more frequently provide channels for upward communication and listen to what their employees say” [10].

15、In addition, successful businesses are better at downward communication patterns because of the fact that employees are more informed appropriately just in time, as well as they achieve “better understanding of organizat

16、ional goal” [11]. Kress suppose five points of explanation to enlighten the relationship between productivity and communication [12]: ? Demonstrating the organization's investment in employees ? Educating employees a

17、bout how payment is determined ? Reinforcing reward-and-recognition programs ? Recognizing contributions in noncash ways ? Soliciting employee feedback on issues that affect job performance Exchange of Messages Meaning

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