[雙語(yǔ)翻譯]自媒體外文翻譯--自媒體時(shí)代信息傳播的公共風(fēng)險(xiǎn)管理研究

1、4200 英文單詞， 英文單詞，24500 英文字符，中文 英文字符，中文 7000 字文獻(xiàn)出處： 文獻(xiàn)出處：Xu S, Dong Y. Research of Information Dissemination’s PublicRisk Management in We-media Era[C]//Proceedings of the Seventh International Conference on Management Sci

2、ence and Engineering Management. Springer, Berlin, Heidelberg, 2014: 227-238.Research of Information Dissemination’s Public Risk Management in We-media EraShuai XuAbstract We-media which stands out among many network app

3、lications, has largely changed the form of information dissemination’s public risk management. Through such a personalized network platform of information and dissemination, users can release the words, pictures, audio,

4、videos and other multimedia information by the WBE, mobile phone and other developing client components. At present, our country is undergoing a special period of economic transition and social transformation which cause

5、d fierce social changes. In this paper, based on the analysis of We- media technology characteristics, forms and features of dissemination, the author will further analyze present state and problems of information dissem

6、ination’s risk management in We-media era. And finally the author puts forward risk management measures of We-media information dissemination.Keywords：We-media, Information dissemination, Risk management1 PrefaceAs a po

7、pular way of information dissemination, We-media such as microblog, represents the latest technology and information features of internet era. Microblog, the typical representative of We-media, was born abroad and revolv

8、ed into new internet dissemination media after being introduced to China. According to the “Social Blue Book” issued in December 2009 by Chinese Academy of Social Science, microblog is called “the most destructive public

9、 opinion carrier” by researchers.Some researchers think that based on web2.0 technology and its multi-media nature, We-media multiplies its dissemination stage and mode, and makes original form-classified group dissemin

10、ation upgrade into mass transmission. The revolution from level one and two, to even higher dissemination levels, has enriched dissemination modes and channels, diversified and maximized dissemination effects [1].Additio

11、nally, the emergence of the microblog is regarded as a symbol of the coming Web3.0 era. In 2006, American website Twitter firstly launched the mi- croblog service which afterwards swept around the world. In 2009, with th

12、e strong cooperation with some domestic portal websites such as Sina, Netease, Phoenix and Tencent, the microblog has been surging forward vigorously. According to the investigation report of the Social Survey Center of

13、China Youth Daily in February, 2010, among 2117 research objects, there were 69% involving in applying the mi- croblog and 43.1% intending to utilize it. In January, 2011, Jack Rossi who was the president of Twitter Comp

14、any revealed that the registered users globally of twitter had reached 200 million, of which many are celebrities.2 Definitionalways able to obtain information directly from the original source, but often transfer inform

15、ation by message forward. The whole structure of microblog is also a binary transmission structure formed by “the key node and common node”. Thus the roles of users are naturally divided into key communicator and ordinar

16、y communicator. Its dissemination mode is shows in Fig. 1.Fig. 1 Binary Dissemination Structure of Mircobloy Information Network3.2 Realization of Content Polymerization TechnologyThe standardization and serialization of

17、 components production in the 19th century makes USA the leading role in machinery industry. And the same important role that Web2.0 takes to support the internet spreading its content proved that: only by certain standa

18、rdized polymerization can micro content display its value. In this polymerization, the search engine holds a strong position, searching behavior is providing the appreciation value to the contents, thus strengthened the

19、value chain of the information flow, integrated the scattered micro contents, and at the same time added their former value [8].4 Dissemination System of Micro-content InformationInformation dissemination is of increasin

20、g importance to our society. Existing work mainly focuses on delivering information from sources to sinks in a timely manner based on established subscriptions, with the assumption that those subscriptions are persistent

21、 [9]. A complete dissemination process is composed of five elements: dissemination subject, dissemination content, dissemination channels, audiences and dissemination effect. As for We-media, it has the following dissemi

22、nation mechanism (1) dissemination subject: the “follow-up” interactive mode breaks the original classification of distributor and recipient (2) dissemination content: bears narrative characteristics of fragmented and pr

23、ivate text; (3) dissemination mode: the diverse information release channel; (4) dissemination effect: construct social public discourse space. This dissemination mechanism makes the grassroots’ discourse power get its r

24、egression, make it possible that grassroots opinions eventually become public opinions and at the same time have a profound impact upon the traditional pattern of public domain. To be specific, it is equipped with the fo

25、llowing characteristics.? One-multiple dissemination with multiple centers. Users are the center organizations and dissemination contents, which is a kind of one-multiple dissemination with many dissemination centers. Fr

26、om microscopic angle, a Netease user releases an essay which can be read by friends of A. Similarly, when the Sina microblog user B updates a message, all his fans will receive this message, which reflects the one-multip

27、le fan-shaped spread. Macroscopically, there are people expressing their moods, issuing the logs and updating their messages in Netease and Sina microblog at every moment. Besides, each user has a group of his friends, w