當(dāng)今我國廣播媒體生存態(tài)勢及競爭策略研究.pdf

1、湖南大學(xué)碩士學(xué)位論文當(dāng)今我國廣播媒體生存態(tài)勢及競爭策略研究姓名：楊莎申請學(xué)位級別：碩士專業(yè)：新聞學(xué)指導(dǎo)教師：彭菊華20071010耋塵塞里』莖堡竺圭至奎墊壘耋蘭薹墜至塞AbstractBroadcastingisallimportantpartofChina’SmediacompetitionmarketAlthoughChina’sbroadcastingisnotaSpowerfulasothermediaandthcyhavewe

2、akerinfluence，they撕facingintensivecompetitionandhavinggreatdevelopmentopportunitiesaswellduringtheprocessofmediaindustryadoptingthemarketpdncipleandtheperiodofsocialtransformationBasedonthepresentdevelopmentsituationthis

3、thesisdefinesthepatternofChina’sbroadcastingmediamarkwhichistwowaypattern(nationallocal)Andintermsoftheadvantagesofbroadcasting，theaudiencemarket，communicationincountrysideandadvertisementspace，thisthesisanalysesthedevel

4、opingspaceofChinasbroadcastingfromwhichWecanconcludethatthereisahllgespaceforthedevelopmentofChina’SbroadcastingHowevertheremstillmanyobstaclesforChina’sbroadcasting’Sdevelopmentsuchasopponentsoftraditionalmedianewmediaa

5、ndotherbroadcastingfrequencies，thelostoftalentsandlackingofcapitalsThisthesistakingVoiceofChinaandBeijingRadioandereaspresentobjects，pointsoutdevelopmentstrategiesforChina’SnationalandlocalbroadcastingrespectivelyKeyword