孝感學(xué)院飲食服務(wù)公司發(fā)展研究.pdf

1、仁7籮多分類(lèi)號(hào)——孝中斜放大茅碩士學(xué)位論文Y778128密級(jí)——孝感學(xué)院飲食服務(wù)公司發(fā)展研究學(xué)位申請(qǐng)人：陳紅橋?qū)W科專(zhuān)業(yè)：公共管理指導(dǎo)教師：王國(guó)華副教授論文答辯日期2QQ5：塵2壘學(xué)位授予日期答辯委員會(huì)主席鍪民評(píng)閱人鍪民鮭盤(pán)垡黃拯華中科技大學(xué)碩士學(xué)位論文AbstractXiaoganUniversityFoodandDrinkServiceCompany，theproductofthesocializationofthelogistics

2、departmentsincollegesanduniversities，issubordinatetoXiaoganUniversityLogisticsandEnterprisesGroupAtpresent，serviceenterprisesineducationalinstitutionshavebeenendowedwiththeopportunityofrapiddevelopmentontheonehand，butont

3、heotherhand，theyarealsoconfrontedwiththeaftermathofthesocializationmoveandhencevariouschallengesInfaceoftheeverincreasingpotentialmarketandthemoreandmoreintensecompetition，howtoimplementmodernenterprisesystemandhowtostri

4、veforrapiddevelopmentareprioritiesforXiaoganUniversityLogisticsandEnterprisesGroupespeciallyforitsFoodandDrinkServiceCompanyInorderforthecompanytespondquicklytothechangingfuturemarket，toacquirecorecompetitiveness，andtoas

5、sureasustainabledevelopment，aplanningforitsfuturedevelopmentisessentialandanailingdownofitsdevelopmentalstrategiesisofpracticalsignificanceThisessay，afterlookingbackonthehistoryofthecompany’Sdevelopment，sketchesOUtitscur

6、rentstate，explorestheexistingproblemsandanalyzesthecausesoftheproblemsThen，byexaminingtheproblemsagainstcurrentuniversitydevelopments，theessayputstbrwardsolutionstotheproblemsFirst，talenttrainingstrategymustbedevelopedTh

7、atis，stressmustbelaidonhumanresourcesplanningSOthattheemployeescanbetrained，stimulatingmechanismcallbedeveloped，enterpriseculturecanbeestablishedandsustainabledevelopmentofthecompanycanbeguaranteedSecond，qualitycontrolst

8、rategymustbedevelopedThisinvolvesestablishingmodementerprisemanagementsystem，bringingintooperationtheIS0900IqualitycontrolsystemandsettingupsafetyresponsibilitysystemSOthatthecompanycanrespondsuccessfullytomarketcompetit

9、ionanddevelopitsowninnovativebrandsThird，marketingstrategymustbedevelopedThisinvolvesanoverallPESTanalysis，analysisofcompetitivenessandanalysisofproductsandconsumptionbehaviorsSOthatthewayofmarketingcanbeinnovatedandthec