經(jīng)濟(jì)新常態(tài)下中國(guó)商業(yè)地產(chǎn)行業(yè)面臨的挑戰(zhàn)與應(yīng)對(duì)策略探究——基于紅星美凱龍商業(yè)實(shí)踐的案例研究.pdf

1、經(jīng)濟(jì)新常態(tài)下中國(guó)商業(yè)地產(chǎn)行業(yè)面臨的挑戰(zhàn)經(jīng)濟(jì)新常態(tài)下中國(guó)商業(yè)地產(chǎn)行業(yè)面臨的挑戰(zhàn)與應(yīng)對(duì)策略探究與應(yīng)對(duì)策略探究——基于紅星美凱龍商業(yè)實(shí)踐的案例研究基于紅星美凱龍商業(yè)實(shí)踐的案例研究THERESEARCHOFCHALLENGESSTRATIGIESFCOMMERCIALREALESTATEINTHENEWNMALCASESTUDYBASEDONMACALLINE學(xué)校：上海交通大學(xué)學(xué)院：上海高級(jí)金融學(xué)院專業(yè)：高級(jí)工商管理（EMBA）作者：潘寧導(dǎo)師：

2、于曉筠學(xué)號(hào)：1143802040班級(jí)：Z1438021答辯日期：2016年5月8日CHALLENGESSTRATEGIESFCOMMERCIALREALESTATEINChina’sNewNmal–CASESTUDYBASEDONMACALLINEABSTRACTInChinathehistyofcommercialrealestateisyoungcomparedtomedevelopedcountriesbutalongwithth

3、eurbanizationprocessthecommercialrealestateindustryhasgainedhighspeedgrowth.HoweverwiththecomingofChina’sNewNmaltherearemajchallengesintermsofthedevelopmentofcommercialrealestate.Thispapercombsthroughthecurrentsituationt

4、heoperationmechanismsofcommercialrealestateindustryincludingthesiteionintheearlystagesofprojectstheinvestmentoperationinthelatestagesofprojectsfinancingoperationthroughoutthelifecycleoftheprojects.Meanwhilewealsoanalyzet

5、heconnotationacteristicsoftheNewNmaldiscusstheimpactoncommercialrealestateinthisnewerawhichincludeshomogeneitybusinessmodalitieslowinvestmentefficienciestheimpactofelectroniccommerce.AsacasestudythispapersMacallinealeadi

6、ngplayerinthecommercialrealestateindustry.InviewofthechallengesfacedbythecommercialrealestateintheNewNmaleconomymentionedaboveitrepresentsthemeasurestakentoadapttotheenvironment.Firstitestablisheslocationdifferentiations