電視民生新聞在社會轉型期中的輿論導向——以南京地區(qū)為例.pdf

1、南京師范大學碩士學位論文電視民生新聞在社會轉型期中的輿論導向——以南京地區(qū)為例姓名：蔡雨玲申請學位級別：碩士專業(yè)：廣播電視藝術學指導教師：畢一鳴20080529AbstractBeginwiththebroadcastingof“NanjingZeroDistance”。greatattentionWaspaidtOPeople’SLivelihoodTvNewsProgrambybotllTvindustryandacademyItf

2、oCUSeSonthecommonpeople；representstheirlivesfromtheviewofcivilian做in2peopleasfoundationreflectingtheirlivelihoodandexpressingtheiropinionrnliSessaypointsoutthattheappearanceofPeople’sLivelihoodTVNewsProgram。hascloserelat

3、ionshipwithcurrenttransforillationperiodofChinaSocietyTheconflictinthisperiodis也eobjectofPeople’SLivelihoodTvNewsProgramanditneedsproperlypublicopinionguidancebymediaTelevisionstudies，broadcastingandsociologyscienceandre

4、latedresearchmethodusedinthisessayn圮relatedtheoriesincluding：socialtransfomationtheoryandsocialresponsibilitytheoryTliSpaperholdsthatinordertodobetteronpublicopiniondirectionbyusingPeople’sLivelihoodTVProgram，wbmusthavec

5、orrectunderstandingofthecharacteristicsoftransitionsocietyWeShouldproperlyreflectcurrentsocialsituationnotoverdrawtheconflictandissuesappearedinthistransformationperiodTheresearcherchoosethreeinfluentialTVnewsprograms(in

6、cludingPeople’SLivelihoodTVNewsProgram)inNanjingasobjectanalyzingtheseprogramsbyconcretecasesTheessaypointoutthattherearemanyproblemswithPeople’SLivelihoodTVNewsProgramatpresentsuchashomogeneouscorlapetitionvulgar，subjec

7、tiveandpartial，proportionofnegativenewsistoohi畦andSOdblnlereasoniscomplex：people’Sbias，pursuingsensationalism，thetemptationofmarketinterest，iournalistanddirectorCan’tkeepupwiththestepofthedevelopmentof’thesocietyandthech

8、angingofSOcialmoralvaluesn玲relatedtheoriesincluding：pseudoenvironment”and”socialtransformation。theoryTIlisessayreferenceforeignexperienceofpublicopiniondirectionduringtransfornlationperiodpointoutthedevelopmentorientatio

9、nofPeople’sLivelihoodTVNewsProgram：buildaproperpublicopinionatmosphereofunderstandingthesocialistmarketeconomyintransformationperiodspreadactiveopinionandimproveopiniond函∞60nskill，combinemediainterestswithsocietybenefit，

10、strengthentheethicdevelopmentofpractitionerconcernmoreabouttheordinarypeople’SlivelihoodDuringthetransitionperiod，People’SLivelihoodTvNewsProgramshouldinsisttheirprinciple，dotheirbestteflectpeople’Slivelihood。expresspubl