基于空間競(jìng)爭(zhēng)的溫泉度假村旅游營(yíng)銷(xiāo)策略研究.pdf

1、分類(lèi)號(hào):t]D(”:密級(jí):學(xué)號(hào):4054()3()()9095南昌大學(xué)碩士研究生學(xué)位論文基于空間競(jìng)爭(zhēng)的溫泉度假村旅游營(yíng)銷(xiāo)策略研究一一以大洪山玉龍溫泉度假村為例ResearchonTheMarketingStrategyofHotSPringsResortbased，)11SpaceComPetitioll一，YulongSPaResortinDahongshan，forexamPle李玉培養(yǎng)單位(院、系):南昌大學(xué)經(jīng)濟(jì)與份理學(xué)院指導(dǎo)教師

2、姓名、職稱(chēng):魏莉教授中請(qǐng)學(xué)位的學(xué)科門(mén)類(lèi):管理學(xué)學(xué)科專(zhuān)業(yè)名稱(chēng):旅游管理論文答辯日期:呀口11心，鄉(xiāng)答辯委員會(huì)主席評(píng)閱人沁‘’年‘，月務(wù)日AbstractABSTRACTThesPatialeomPetitionofSPaeeTourism15eausedbyanumberoftouristapPearinginthesamegeographiearea，whenthishapPens，thesetouristshavetheirownap

3、PealtofallingthisuPorsynchronousdynamieehanges，andgeographicalstructureoftheto誡smmarketreorganization.HotSPrings15aubiquitousresources，itsdistributionhasobviousregionalandsub一zoning.Andtheeharacteristiesofthenaturalresou

4、reesofHotSPringsaresimilar.It15onetourismresoureethattherePlaeementofHeterogeneousresourees15weak，buttherePlacementofsimilarresourees15strong.50，thesPatialeomPetitionofhotsPringtourism15veryintense.Meanwhile，inthelastfew

5、years，withthetourism，sfmoftouristsgraduallyehangingfromtotjrist找yPetoexPerientialtourism，SPatourism，astherePresentativeofexPerientialtourism，flourishedthroughoutthecountry.EverywherehaveorganizedtodeveloPSPaResort，emergi

6、ngthattherearemanySPaTourisminonearea.50，thisresultthat，inthesameregionofsPaee，theeomPetitionamongSPaResortareineandeseent.InordertosustainabledeveloPmentinthisease，theSPaResortmustdeveloPamarketingstrategybasedonsPatial

7、eomPetition.Therefore，theresearchofSPaResortto而smmarketingstrategybasedonsPetialeomPetitionhaseertainPraetiealsignificanee.幾kingtheDahongshanYulongSPaResortforexamPle，thisPaper，basingonthetheoryandthefactorsofimPaetofsPe

8、cialeomPetition，eombiningwiththeeharaeteristiesofhotsPringsPaceandthemainPerfmaneeofsPatialcolnPetition，takinguseofthetheoriesandtoolofstrategicmanagementtoanalysisthemarketingenvironmentofDahongshanYulongSpaResort，eonta