開(kāi)發(fā)我國(guó)大學(xué)生體育市場(chǎng)的相關(guān)理論與實(shí)踐研究--兼論中國(guó)大學(xué)生體育協(xié)會(huì)對(duì)大學(xué)生體育市場(chǎng)的開(kāi)發(fā).pdf

1、北京體育大學(xué)博士學(xué)位論文開(kāi)發(fā)我國(guó)大學(xué)生體育市場(chǎng)的相關(guān)理論與實(shí)踐研究兼論中國(guó)大學(xué)生體育協(xié)會(huì)對(duì)大學(xué)生體育市場(chǎng)的開(kāi)發(fā)姓名：王朝軍申請(qǐng)學(xué)位級(jí)別：博士專(zhuān)業(yè)：體育教育訓(xùn)練學(xué)指導(dǎo)教師：葛春林20040601開(kāi)發(fā)我國(guó)大學(xué)生體育市場(chǎng)的相關(guān)理論與實(shí)踐研究兼論中國(guó)大學(xué)生體育協(xié)會(huì)對(duì)大學(xué)生體育市場(chǎng)的開(kāi)發(fā)2StudyontheRelatedTheiesPracticesoftheCollegeStudents’SptsMarketDevelopmentinChin

2、aAnalysisontheCollegeStudents’SptsMarketDevelopmentConductedbytheFederationofUniversitySptsofChinaAbstractAbstract:Thedissertationexplestherelatedtheiespracticesofthecollegestudents’sptsmarketdevelopmentconductedbytheFed

3、erationoftheUniversitySptsofChina(FUSC)24subcommissionssoastoprovideimptantfoundationspracticalresultsftheFederationoftheUniversitySptsofChinamanyuniversitiestoservethedevelopmentofeducationsptsmarkets.Furthermethedisser

4、tationwillfillupthevacancyinthefield.Theconclusionsareasfollows:FirstlyDevelopingcollegestudents’sptmarketsmainlyinvolvessuchfourrelatedtheiesasdoublyeducatedsptsmarketPotentialcultureprolongationgreenmarketingthecombina

5、tionof7P.Thesetheies7Parethecenterstothedevelopmentofcollegestudents’sptsmarkets.Thefmertwotheiesarethekeystofmthecompetitiveabilitiestothecollegestudents’sptsserviceproductprolongationisoneofthetheiestoextendcollegestud

6、ents’sptsmarketsgreenmarketingisoneoftheimptanttheiestomakethecollegestudents’sptsserviceproductdevelopedsustainably.SecondlythesptsmarketsdevelopedbyFUSCitssubcommissionsincludesptperfmancemarketwhosestructuresaresptcom

7、petitionspttrainingsptsinsurance.Theprocessofcollegestudents’sptsmarketsconductedbyFUSCitssubcommissionsisinthestageofuniteddevelopment.Operationmodelsofdevelopingcollegestudents’sptsmarketsmainlyarefriendlysponsshipmode

8、lcomplexmodel.Thefmsofdevelopmentmainlyareleaguejuridicalpersons.Thesourcechanneltoobtaininfmationmostlyareinthefederationupperlevelleaders.ThirdlyDevelopingcollegestudents’sptmarketsisadifferentcompetitionaddingthecombi

9、nationofsptsservicetoculturewhosekeycompetitiveabilityistheadaptedcompositionamongcollegestudents’sptscultureuniversitycampusculturespt.Collegestudents’sptmarketsarequitedifferentfromtheothermarkets.Inthefuturerefmofsptl

10、awthedevelopmentofcollegestudents’sptmarketswillhaveactiveimptanteffectsonthedevelopmentoftheothermarkets.Fourthlythedevelopmentofcollegestudents’basketballmarketsconductedbytheBasketballFederationisagoodexamplecomparedw

11、iththeothersptsmarketsdevelopmentinChinaftheytookadvantageofuniversitycampusculturecollegestudents’culturebasketballcultureadheredtotheeducationalnatureattachedmeimptancetoestablishingbetteringtheathletes’trainingsystemf

12、ollowedthelawsofeducationsptsmarketsfmedkeycompetitiveabilityadheredtoitsownbr.FifthlyCollegestudents’sptsmarketsinChinahaveabrightfutureespeciallyaftertheBeijingOlympicgameswhosepositionwillberaisedalot.Thedevelopmental

13、strategiesaresystemculturepersonneladvantagesdevelopmentalnewexperience.Finallythemainfactsaffectingthedevelopmentofcollegestudents’sptmarketsinChinaarelackingtherelatedtalentsofdevelopingmanagingsptmarkettheperfectsyste