網(wǎng)絡(luò)傳播中的服飾話語研究.pdf

1、學(xué)位論文獨(dú)創(chuàng)性聲明本人鄭重聲明：所提交的學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作和取得的研究成果。本論文中除引文外，所有實(shí)驗(yàn)、數(shù)據(jù)和有關(guān)材料均是真實(shí)的。本論文中除引文和致謝的內(nèi)容外，不包含其他人或其它機(jī)構(gòu)已經(jīng)發(fā)表或撰寫過的研究成果。其他同志對(duì)本研究所做的貢獻(xiàn)均已在論文中作了聲明并表示了謝意。學(xué)位論文作者簽名：物l嘞日期：加)芏上弓。學(xué)位論文使用授權(quán)聲明研究生在校攻讀學(xué)位期間論文工作的知識(shí)產(chǎn)權(quán)單位屬南京師范大學(xué)。學(xué)校有權(quán)保存本學(xué)位論文的電

2、子和紙質(zhì)文檔，可以借閱或上網(wǎng)公布本學(xué)位論文的部分或全部內(nèi)容，可以采用影印、復(fù)目j等手段保存、匯編本學(xué)位論文。學(xué)?？梢韵驀矣嘘P(guān)機(jī)關(guān)或機(jī)構(gòu)送交論文的電子和紙質(zhì)文檔，允許論文被查閱和借閱。(保密論文在解密后遵守此規(guī)定)保密論文注釋：本學(xué)位論文屬于保密論文，密級(jí)：——保密期限為年。一虢桷嗍撇：m蚴日期：加l了s鄉(xiāng)D日期：)J汐／5寶、弓D＼AbstractAbstractNowadaysinthemodemsociety，duetotheim

3、provementoflivingstandards，peoplenolongerdemandforclothesonthepremiseofwarmness，hutmorelikelytopursuefashiontrendsandbrandcontents，whicharepresentedrepeatedlyinthemediaHowever，massmediahavethecapitalandpowerwhichisgivenb

4、ythemediapropaganda，tocreatetheknowledgeoffashionandstructurethesystemofpopularityThus，creatorsofdressdiscoursemustusestrategies，suchasmakingthemeaningandconstructingthemyth，tostatethisconceptTherefore，thestudyofdressdis

5、coursecanhelpthepublictealizetherealitythatthemediamanufactureillusions，andcanprovidethecontemporarysociety，inwhichconsumerismisverytrendy，aprofoundwarningDressdiscourseinmassmediaisaseriesofdressdescriptionstatedbymedia

6、practitionersusingwords，picturesandvideosThebrilliantexpositionaboutwrittendressdescriptionsinfashionmagazinesdatesbacktothe1960s，byRolandBarthesHeanalyzedthiskindofmagazinesasawrittendresslanguage，andthoughtthatthewritt

7、endressdescriptionnotonlyprovidetheduplicationofrealitybutpropagatethemeaningofdressaswellHowever，astimegoesby，withthepopularityofconsumerisminthewholesociety，themediadressdiscoursehasbeenaffectedinevitablyInaddition，due

8、totheimprovementofmodemmediatechnology，theIntemethasreplacedmagazinestobethemainchannelandcarrierofpeople’Saccesstoinformationinthe21”centuryFurther，theappearanceofdressdiscourseintheIntemethaschangedtoo，suchasthetendenc

9、yofstorytellingincopies，eroticisminclothingpictures，andusingtheplotinvideos，etc，Currently，therearefewmonographsorthesesonthemediadressdiscourse，SOtheexistingresearchfromtheperspectiveofsociology，clothingscience，mediaandc

10、ulture，haveanimportantmeaningofinspirationandreferencetomythesisMythesisconsistsoffivepartsTheintroductionpartmainlystatestheresearchsource，themeaning，theconcept，relatedliteraturereviewsandtheoreticalorigins’Fhefirstchap

11、teranalyzestheoveralllanguagebackgroundofthedressdiscoursefromthreemacrolevels，whicharethemediatechnology，thepopularculture，andtheconsumereraThesecondchapterstatesthespecificexpressionofonlinedressdiscoursefromthreeaspec