體育新聞娛樂(lè)化的表現(xiàn)和控制研究——以《南方體育》為例.pdf

1、體育新聞娛樂(lè)化的表現(xiàn)和控制研究分類(lèi)號(hào)：分類(lèi)號(hào)：?jiǎn)挝淮a：?jiǎn)挝淮a：1072710727密級(jí)：級(jí)：學(xué)號(hào)：號(hào)：20121312012131西安體育學(xué)院西安體育學(xué)院碩士學(xué)位論文碩士學(xué)位論文體育新聞娛樂(lè)化的表現(xiàn)和控制研究——以《南方體育》為例Theexpressionregulationofsptnewsentertainment——Fthe學(xué)位申請(qǐng)人王杰臣指導(dǎo)教師馬增強(qiáng)（教授）學(xué)科專(zhuān)業(yè)體育人文社會(huì)學(xué)研究方向體育新聞與傳媒二0一五年五月體育新聞

2、娛樂(lè)化的表現(xiàn)和控制研究IIABSTRACTThisarticlethroughtheliteraturematerialmethodmathematicalstatisticscasestudiescomparativeresearchmethodtoanalyzethe“NanFangSpts“entertainmentshowinitsrept:thetitledrawntextstylepictureionthematicplan

3、ningareusedinalargenumberofentertainmentcoveragemeanseventuallyfminga“provocativetextbeautifulpictures“basedlayoutstyleonsptsfashionpresentationhumousreviewsbecomingfum“match“whichmeanstohelp“NanFangSpts“madeacertainamou

4、ntofcirculation.Onthisbasisthe“NanFangSpts“hopethatthroughthesemeanstowintheadssotheentertainmentmeansgraduallybecome“excessive“trend:“eroticcontentbeautifulpictures“asitsmostsignificantfeature.Atthesametime“NanFangSpts“

5、fentertainmentcoverageobviouslyinadequatecontroleventuallyleadingtoitsbrinfluencedeclinelossofaudiencethefallinprofitotherissues.Becauseoftheseproblemsdonotgetsolvedintime“NanFangSpts“announcedceased..Ftheseproblemswepro

6、posethefollowingrecommendationsfprofessionalsptsnewspapers:astrengtheningoflawsregulationsimproverelevantsystems:AtpresentChinahasnotaddressedtheprofessionalsptsnewspapers“entertainment“reptsrelatedlawsregulationswhichth

7、ereisinadequatesupervisionrealityissue.NationalInfmationOfficeotherrelevantagencieshavemadeonradiotelevisiononlinemobilemediarelatedprovisionswillbeabletomaketimelyappropriatecombinationofthestatusoftheseprovisionswithth

8、esptsnewspapertheearlyintroductionoftherelevantprovisions2.changesinprofitideascontrolexcessiveentertainment:thesptsnewspapershouldtaketheinitiativetojointhedevelopmentofthesptsindustrytogousingtheirownadvantagestopartic

9、ipateinsptingeventspublicitybusinessnature.Whenconditionsareripesptsnewspapersevenhostedhisownlike“roadrace“folkeventscompetitionspublicitywillbeincpatedintotheresultingamongindustrialchain.Sptsnewspaperobtainedfromthetr

10、aditionalprofitmodelofliberationtheriseofChinassptsindustrytotrulybecomebeneficiariesof3establishserviceawarenessgoodentertainmentgatekeeper:reptedbyentertainmentpropaga“sptsfashionhealthyliving.“Theideaiscrectbutthesens

11、eofserviceemployeeshavetheright:AtpresentChinaisexperiencingthe“onlyathleticsthey“to“nationalspt“ofthetransitionperiodasacheapsptsnewspapernewschannelstheobligationtolettheaudienceknowmetheimptanceofphysicalfitnessto.Int

12、hispublicityprocessmeansentertainmentcoveragecangetusedbutmustgraspthescaleeffectivelyfulfillgatekeeperobligations.Thewholecommunityshouldstrengthensupervisionsptsnewspaperstimelycollectfeedback:In“NanFangSpts“inthedevel