體育新聞娛樂(lè)化的表現(xiàn)和控制研究——以南方體育為例

1、體育新聞娛樂(lè)化的表現(xiàn)和控制研究 分類號(hào)： 分類號(hào)： 單位代碼： 單位代碼：10727 10727 密 級(jí)： 級(jí)： 學(xué) 號(hào)： 號(hào)：2012131 2012131 西安體育學(xué)院 西安體育學(xué)院 碩士學(xué)位論文 碩士學(xué)位論文 體育新聞

2、娛樂(lè)化的表現(xiàn)和控制研究 ——以《南方體育》為例 The expression and regulation of sport news entertainment ——For the 學(xué) 位 申 請(qǐng) 人 王杰臣 指 導(dǎo) 教 師 馬增強(qiáng)（教授） 學(xué) 科 專 業(yè) 體育人文社會(huì)學(xué) 研 究 方 向 體育新聞與傳媒 二 0 一 五 年 五 月 體育新聞娛樂(lè)化的表現(xiàn)和控制研究 II ABSTRACT This article t

3、hrough the literature material method, mathematical statistics, case studies and comparative research method to analyze the “Nan Fang Sports“ entertainment show in its report: the title drawn, text style, picture selecti

4、on and thematic planning are used in a large number of entertainment coverage means, eventually forming a “provocative text + beautiful pictures“ based layout style, and on sports fashion presentation and humorous review

5、s becoming forum “match“, which means to help “Nan Fang Sports“ made a certain amount of circulation. On this basis, the “Nan Fang Sports“ hope that through these means to win the ads, so the entertainment means graduall

6、y become “excessive“ trend: “erotic content + beautiful pictures“ as its most significant feature. At the same time, “Nan Fang Sports“ for entertainment coverage obviously inadequate control, eventually leading to its br

7、and influence decline, loss of audience, the fall in profit and other issues. Because of these problems do not get solved in time, “Nan Fang Sports“ announced ceased.. For these problems, we propose the following recomm

8、endations for professional sports newspapers: a strengthening of laws and regulations, improve relevant systems: At present, China has not addressed the professional sports newspapers “entertainment“ reports related laws

9、 and regulations, which there is inadequate supervision reality issue. National Information Office and other relevant agencies have made on radio and television, online and mobile media-related provisions, will be able t

10、o make timely and appropriate combination of the status of these provisions with the sports newspaper, the early introduction of the relevant provisions; 2. changes in profit ideas, control excessive entertainment : the

11、sports newspaper should take the initiative to join the development of the sports industry to go, using their own advantages to participate in sporting events and publicity business nature. When conditions are ripe, spor

12、ts newspapers and even hosted his own like “road race“ folk events, competitions and publicity will be incorporated into the resulting among industrial chain. Sports newspaper obtained from the traditional profit model o

13、f liberation, the rise of China's sports industry to truly become beneficiaries of; 3 establish service awareness, good entertainment gatekeeper: reported by entertainment propaganda “sports fashion and healthy livin

14、g.“ The idea is correct, but the sense of service employees have the right: At present, China is experiencing the “only athletics theory“ to “national sport“ of the transition period, as a cheap sports newspaper news cha

15、nnels, the obligation to let the audience know more the importance of physical fitness to. In this publicity process, means entertainment coverage can get used, but must grasp the scale effectively fulfill gatekeeper obl

16、igations. The whole community should strengthen supervision, sports newspapers timely collect feedback: In “Nan Fang Sports“ in the development process, online forums have been flooded with all kinds of readers and many