幸福滿意度與保險消費——基于省級區(qū)域面板數(shù)據(jù)模型的實證分析.pdf

1、 II Abstract Happiness as the overall quality of people life and comprehensive assessment of condition, gradually become indicators and the masses attention in many countries.As early as the 1970s, the south Asian count

2、ry Bhutan has offered to gross national happiness as the evaluation standard, Europe ，the United States and other developed countries to carry out the happiness index and other related work. In February, the united Ara

3、b emirates set up happiness minister who fully improve residents' happiness .In our country, with the rapid development, people material life greatly ascend, promote national happiness has become the important goal

4、, the third plenary session of the eighteenth report also explicitly issued “must be to promote social fairness and justice, to improve people's well-being as the starting point and the foothold”.Happiness is so im

5、portant to national comprehensive development, so happiness whether satisfaction affect insurance consumption, and what difference? As is well-known, human is happier, human may be more inclined to expert future.To study

6、 the influence of happiness satisfaction and differences of different coverage for people to buy insurance behavior, the paper build a covers 30 provinces and autonomous regions of mainland China panel data from 2004 to

7、 2012, the residents' happiness is satisfaction with life insurance density, the density of the property casualty insurance and life insurance density of two types of investment-oriented life insurance, traditional l

8、ife insurance density respectively through regression.In order to control the impact of endogenous at the same time, introduce the sunshine amount as residents satisfaction happiness tool of endogenous variable through

9、GMM regression.In control of the economic level, custody, social security, economic openness, marketization of education, the index such as variables, the empirical results show that: 1. There is significant positive cor

10、relation between happiness satisfaction and insurance ;2. Happiness satisfaction of life insurance consumption promoting effect superior to the property, effect of investment-oriented life insurance consumption is stron

11、ger than the traditional life insurance;3. Position effect of happiness satisfaction to insurance consumption of east and west is greater than the central This may indicate that targeted on the higher happiness, satisf

12、action of insurance marketing strategy could be more effective, improve the eastern and western provinces and autonomous regions happiness will significantly promote the development of this area is the insurance industr