義烏中國小商品城電子商務(wù)發(fā)展研究.pdf

1、浙江師范大學(xué)碩士學(xué)位論文ADissertationSubmittedtotheAcademicDegreeCommitteeofZhejiangNormalUniversity義烏中國小商品城電子商務(wù)發(fā)展研究ResearchontheEcommercedevelopmentofYiwuChinacommoditycity作者：趙靚婕ByZhaoLiangjie申請學(xué)位類別和級別：工商管理碩士、碩士學(xué)位Applicationdegreec

2、ategoryandrank：gasterofBusinessAdministrationMaster’SDegree研究方向：企業(yè)運營與管理Researchdirection：Enterpriseoperationandmanagement學(xué)位授予單位：浙江師范大學(xué)Degreeconferringunits：ZhejiangNormalUniversity指導(dǎo)教師：謝守紅SupervisedbyProXieShouhong論文提交日期

3、：2015年12月25日Submissiondate：December25，2015RESEARCH0NTHEECONIMERCEDEVELOPMENToFYIⅥrUCHINACOMMODITYCITYABSTRACTTodayeconomicglobalizationisunstoppabletorrent。theInternetindustrywasboomingtrend，China’Se—commercebutalsotofol

4、lowthedevelopmentofthetiinesCOlnlTlondevelopmentgohandinhandintermsofenterpriseapplications，onlineshopping，andotherrelatedservices2014Chinasecommercegrowthrateof64percentamongthe丘rStintheworldhasalreadyenteredanewphaseof

5、large—scalerapiddevelopmentInrecentyears，Taobao，Jingdong，Lynx，ledbyelectricitysuppliersIhadoccupiedabout50％oftheelectricitysuppliermarket，othersmallelectricprovidersalsosprungup，ecommerceprospectswerebrightYiwuSmallCommo

6、dityMarket1930sthestatetopromotethedevelopmentoftheiconicproductoftherealeconomyandtheprofessionalmarketbackdrop，astheolddistributioncenterofsmallcommoditiesmarketdi倚cultiesencounteredintheprocessofitsdevelopmentincreasi

7、nglyprominent：blindlyfollowthetrend，bipolarproductqualityoriented，nearthefamous，creditcrisis，businessmodelobsolete，andSOonWefoundactivelyexploringhowtospendthesedifficulties，whilebringingthecrisisfortheprofessionalmarket

8、ofecommerceispreciselythesolutiontothecurrentdilemmaofamedicineThiSarticlewillfocusontheanalysisoftheorganizersYiwuSmallCommodityMarket。yiwuChinaCOliUnoditycity(hereinafterreferredtoas；CommodityCity)ofe—coinnlercedevelop

9、ment，combinedwithdomesticandinternationalexperience，analysisofexistingproblems，proposeappropriatecountermeasures，electronicBusinessandprofessionalmarketsprovideabetterandfasterintegrationofnewmodelsandpathsThroughthisstu

10、dyCommodityCitye—commercemainlyclearawarenessofeconl_tuerceapplicationbutlowdegree109isticsdemandisdifficulttomeettheelectricitysupplierplatformisnotmatureenoughandproductmarketingcenterofgravityofthefourissues，byanalyzi

11、ngtheexistingproblemsandfindoutwhyanalysesthefactorsaffectingthedevelopmentofelectroniccommerceyiwucommoditycityatthesalnetimeTargetedmadethefollowingrecommendations：First，tofurtherimprovetheinformationtechnologymarketon

12、恤ebasisofthesystem，fromthenetwork，informationcollectionsyStem，usermanagementsystem，toenhancethecodingsystemfourbasicsystemconstruction；thesecondistofurtherupgradethemarketinformationservicesystern，fromacomprehensivetradi