電動跑步機行業(yè)呼喚中國名牌外文文獻翻譯、中英文翻譯、外文翻譯

1、<p><b>　　英文資料</b></p><p>　　The electronic race apparatus trade calls China's famous brand</p><p>　　The domestic electricity wins the race in the family</p><p>　

2、　Before 1996, electronic race apparatuses were all foreign products, the ones that entered the family were mostly mechanical race apparatuses that factories reformed system of by the bicycle factory made, compatriots ins

3、pire awe even from distance to the imported electronic race apparatus of the price of several ten thousand and even more than ten ten thousand yuan</p><p>　　After 1993, with the adjustment of the internation

4、al industrial structure, S.Korean enterprises shifted to our country, it is the happy and auspicious group company of Shandong that utilizes the electrical machinery of this area, controls the advantage that the power pr

5、oduces at first, set up the special factory in 1994, through the working ability of the substantiating machine, combined domestic and international information, the happy and auspicious group all produced the electronic

6、race appar</p><p>　　Gather together the auspicious electronic race apparatus in order to expand the production scale , the resources of production of rational utilization, successively for some domestic ente

7、rprise's sticking brand production , improved the domestic occupation rate of the electronic race apparatus greatly, have offer for numerous enterprises and develop samples too, has driven the flourishing development

8、 of the whole trade.</p><p>　　The electricity runs: Fashionable body-building products of the fairly comfortable life</p><p>　　At present, enterprises which produce the electronic race apparatus

9、 centre in the coastal area of the Changjiang Delta , Shandong Peninsula , Guangdong , Fujian, the total amount is about more than 50, it is about 15 that possess scale among them, and the joint-venture , proprietorship

10、account for 50%.</p><p>　　The electronic race apparatus is the integrated products of electromechanics, adopt assembler language programming, control with the computer, it is the development trade that the c

11、ountry encourages . The development of this product has driven making, plastic products , electronics industry of steel tube , electrical machinery industry ,etc. series develop , make people health is it limit by place

12、, environment , climate to do exercises, contain physical training in recreation amusement, improve</p><p>　　The Central Party Committee which regards Hu Jintao as the General Secretary advocates building ha

13、rmonious and orderly development environment in a more cost-effective manner, the development of the electronic race apparatus sticks to this theme closely, is playing an important role in driving the trade structural ad

14、justment. Raise through the national income entering the well-off society, the electronic race apparatus begins to enter the family too in recent years, it for example can't gather t</p><p>　　Three major

15、 key elements of promoting national economy to increase healthily are consumption , investment , net export. The development of and the electronic race apparatus, occupy very great proportion among them. One that is with

16、 domestic Engel coefficient constant to reduce, by clothing,food,lodging and transportion to raise life quality develop people, the electronic race apparatus will be the optimum seeking apparatus of compatriot's fitn

17、ess , because by the look of experience of foreign co</p><p>　　Intellectual property right and trade friction</p><p>　　The intellectual property right becomes " soft rib " of the sport

18、s goods industry of our country, it is the production that because we are correlated with to market economy and with the sports products, it invent, trade,,etc. the knowledge one possession, belong to, know little about

19、game the rules and laws and regulations and the information not relevant not transfer. One sports apparatus or equipment know which country invent , others had already registered unexpectedly, under the situation wh</

20、p><p>　　After our country enters the WTO , the self-satisfied Chinese brand is trying hard to seize the opportunity, while going abroad, the western developed country has made the strategic defence in time with

21、 this, set up to of our country sports goods including technology , standard , getting green environmental protection , move plant protection , anti-dumping , intellectual property right , community responsibility dishes

22、 of dishes of barrier, close down , stop the entry of the like product with th</p><p>　　Second, the one that strengthened to the market of our country was monitored . In order to safeguard its one's own

23、image and interests, attack the rival, the external brand is sent full-time or hire personnel, but the great majority are still the commercial networks utilizing the whole country to open, carry on omni-directional monit

24、oring to the market of our country. They carry on the investigation to classification of the goods , selling structure , product cost and consumer demand in the name</p><p>　　Third, strengthen and is protect

25、ed and put to the customs on record and applied working. The external brand tries hard to solve from flowing into outside the border and from exporting to the fake and forged products of the overseas market within the bo

26、rder through this kind of way , have domestic and international 1300 more than share is it is it involve thousands of of brand to apply to put on record 2003, through to protect jointly the whole country all pass, have n

27、otable effect.</p><p>　　Because of the absolute predominance in price of sports goods of our country , make international trade rub constantly, embody in the anti-dumping mainly. Taking sports shoes as an ex

28、ample, our country is the manufacture big country of sports shoes in the world, because the domestic market is limited in capacity, the majority depended on exporting, 2003, exported about 3,200 million pairs. Nike shoes

29、 the whole world sell 60% China production, beautiful Tianjin strong shoes the whole world sell 9</p><p>　　No famous brand , no competitiveness</p><p>　　The precedence accounted for in national

30、economy of sports industry of the developed country ranks more than ten location , main trade and main power of grwoth of the national economic, because our country trade this does not unify and not centralized lacking r

31、egulation and control that putting in place and counting systemming, so, guide and encourage the momentum of this industry development to lag behind correspondingly . But with the deepening development and drive of the O

32、lympic Games econom</p><p>　　The manufacturing industry of the foreign electronic race apparatus started since last century later stage of the seventies, compared with like product in our country, except tha

33、t have and relatively take the lead in style diversification and surtax functional development, other disparity are relatively small. Such as steel, the belted steel that my national treasure steel , Anshan Iron and Stee

34、l Plant ,etc. produce reaches or exceeds the international standard , related steel tube its is it rea</p><p>　　Though growth momentum fine, domestic electricity run circumstances at domestic and internation

35、al markets or have difference. Main reason not strong of the competitiveness in the international market of the domestic electronic race apparatus, lack the effect of leading brand products. And compared with overseas en

36、terprise start than such reasons as the impact to the market for late , some fake and forged production of small enterprise ,etc., have weakened the market competitiveness of the domest</p><p>　　At present,l

37、ove brand not internationally famous health , strength strong in, must true, space, having a match there aren't one hundred, some furnish a huge amount of money for making the investment and founding the factory, and

38、 exert pressure to domestic enterprises with higher brand awareness, under this situation , promote the emergence of leading brand products of electronic race apparatus as soon as possible, can yet be regarded as the gov

39、ernment and promote one of the national industry of </p><p>　　The strong promotion of the Whole-Peop1e Health-Building Plan, the pulling of sports consumption of the Olympic Games economy, drive the tremendo

40、us development of the sports industry effectively, have far-reaching meanings in promoting the public cognition degree of the Chinese sports goods, to the development of the sports goods industry including electronic rac

41、e apparatus, to the whole promotion promoting the sports goods industry trade, construct scale merit, enter the global markets , will a</p><p>　　電動跑步機行業(yè)呼喚中國名牌</p><p><b>　　國產電跑第一家</b>

42、</p><p>　　1996年之前,電動跑步機都是國外產品，進入家庭的大都是由自行車廠改制的生產廠制造的機械跑步機,國人對價格幾萬乃至十幾萬元的進口電動跑步機望而生畏。</p><p>　　1993年以后，隨著國際產業(yè)結構的調整，韓國企業(yè)向我國轉移，首先是山東祥和集團公司利用該地區(qū)電機、控制電源生產的優(yōu)勢，于1994年組建了專廠，通過充實機加工能力，結合國內外信息，祥和集團于1995年生

43、產出了全部為自制部件的家用電動跑步機，并于次年的南昌體博會上參展。被譽為第一個民族品牌的匯祥電動跑步機，當年產量達到七千臺，銷量達到五千臺，開了生產國產電動跑步機的先河。通過不停的技術改造，到2004年達到了年產十萬臺的生產能力，同年銷售跑步機4.8萬臺，產值9360萬元，銷售收入7200萬元，同時完成了ISO9001及歐盟CE認證，并被評為山東名牌產品。</p><p>　　匯祥電動跑步機為擴大生產規(guī)模，合理利

44、用生產資源，先后為一些國產企業(yè)貼牌生產，極大地提高了電動跑步機的國產占有率，也為眾多企業(yè)提供了發(fā)展樣品，帶動了整個行業(yè)的蓬勃發(fā)展。</p><p>　　電跑:小康生活的時尚健身產品</p><p>　　目前，生產電動跑步機的企業(yè)集中在長江三角洲、山東半島及粵、閩沿海地區(qū)，總數約為50余家，其中具備規(guī)模的約為15家，而合資、獨資企業(yè)約占50%。</p><p>　　電

45、動跑步機系機電一體化產品，采用匯編語言編程，用計算機控制，系國家鼓勵的發(fā)展行業(yè)。該產品的發(fā)展帶動了鋼管制造、塑料制品、電子工業(yè)，電機工業(yè)等系列發(fā)展，使人們身體鍛煉不受場地、環(huán)境、氣候的制約，寓體育鍛煉于休閑娛樂之中，全面提高國民身體素質。該產品制作過程中，無污染物及有害物質產生，外采購鋼鐵、塑料配件，電子元器件組裝，是綠色制造產業(yè)。</p><p>　　以胡錦濤為總書記的黨中央大力倡導建設和諧有序的發(fā)展環(huán)境，電動

46、跑步機的發(fā)展就緊貼這一主題，為帶動行業(yè)結構調整發(fā)揮著重要作用。通過進入小康社會的國民收入提高，電動跑步機近年來也開始進入家庭，例如匯祥牌電動跑步機在中、小城市的銷售量逐年增量超過50%，許多富裕起來的城鄉(xiāng)居民紛紛選擇這一優(yōu)越的健身方式，一大批人性化設計的跑步機正在問世，通過電子技術、計算機技術、制造設備工裝的改造革新，其發(fā)展空間很大，是一種有可持續(xù)發(fā)展前途的產品。</p><p>　　促進國民經濟健康增長的三大要

47、素為消費、投資、凈出口。而電動跑步機的發(fā)展，在其中占有很大比重。隨著國內恩格爾系數的不斷降低，人們由衣食住行向提高生活質量發(fā)展，電動跑步機將是國人健身的優(yōu)選器材，因為，從國外的經驗看，在電動跑步機上進行平衡鍛煉已經成為時尚。從國民經濟分類看，體育消費屬第三產業(yè)，近年增速連續(xù)超過10%，而且速度逐年加快。體育健身的消費拉動國民經濟增長的份額必然會繼續(xù)增加。這種健身消費涵蓋較廣，既有居民消費又有公共消費（如健身俱樂部等），它的消費增速超過2

48、0%，其中，電動跑步機超過40%，具有較強的發(fā)展勢頭。、知識產權與貿易摩擦    知識產權之所以成為我國體育用品業(yè)的“軟肋”，是因為我們對市場經濟以及與體育產品相關的生產、發(fā)明、貿易、等知識的擁有、歸屬、轉讓的游戲規(guī)則以及相關法律、法規(guī)和信息知之甚少。一件體育器材或設備竟在不知道是哪國發(fā)明的，人家是否已經注冊，注冊了哪些內容的情況下，我們卻生產和賣了多年。有的產品不僅款式、結構一樣，連外觀、顏色都十分相近

49、，更可悲的是，由于對上述情況的漠視，我們還拿著自己生產的（實際上是仿造人家的專利產品）到該產品的誕生地去參展、銷售，我們說</p><p>　　沒有名牌就沒有競爭力</p><p>　　發(fā)達國家的體育產業(yè)在國民經濟中所占位次排名十幾位，是國民經濟增長的主要行業(yè)和主要動力，由于我國該行業(yè)不統(tǒng)一和不集中、缺乏到位的調控與統(tǒng)計體系，因此，指導和鼓勵該產業(yè)發(fā)展的勢頭也相應滯后。但隨著全民健身活動的

50、深入發(fā)展和奧運經濟的帶動，以名牌戰(zhàn)略實施為契機，不斷整合產業(yè)結構，這個行業(yè)必將越發(fā)顯示出其在國民經濟中的重要地位。</p><p>　　國外電動跑步機制造業(yè)從上個世紀七十年代后期起步，與我國同類產品相比，除款式多樣化及附加功能開發(fā)上比較占先外，其他差距較小。例如鋼材，我國寶鋼、鞍鋼等生產的帶鋼均達到或超過國際標準，其配套的鋼管制作也達到國外標準，電機等電跑配件通過消化吸收，我們從材料到新款開發(fā)均在國際先進行列。因

51、此，電動跑步機不同于飛機、汽車行業(yè)，與國外先進水平幾乎沒有多大差距。由此，國際著名電跑生產企業(yè)日益關注，已經開始讓我國企業(yè)為其進行貼牌產品生產。</p><p>　　雖然發(fā)展勢頭不錯，但是國產電跑在國內外市場上的境遇還是有差別。而國產電動跑步機在國際市場上競爭力不強的主要原因，則是缺乏名牌產品效應。而與國外企業(yè)相比起步較晚、一些小企業(yè)假冒偽劣產品生產對市場的沖擊等原因，也削弱了國產電動跑步機的市場競爭力。<

52、/p><p>　　目前，國際著名品牌愛康、力健、必確、太空、賽百斯等紛紛涉足中國市場，有的斥巨資投資建廠，并以較高的品牌知名度向國內企業(yè)施壓，在此情況下，盡快促進電動跑步機名牌產品的崛起，不失為政府對電動跑步機民族工業(yè)的一個有力推動，也是推動民族品牌和國產產品提高國際市場競爭力的一大捷徑。在電動跑步機國際市場競爭白熱化的情況下，國產產品能否取勝，與名牌戰(zhàn)略能否及時有效推進關系密切。</p><p&