長沙市煙草公司營銷戰(zhàn)略研究.pdf

1、分類弓UDC密級編號午南大學(xué)CENTRALSoUTHUNIVERSITY碩士學(xué)位論文論文題目長沙市煙草公司營銷戰(zhàn)略研究學(xué)科、專業(yè)工商管理研究生姓名導(dǎo)師姓名及專業(yè)技術(shù)職務(wù)顏劍輝沈超紅教授2007年5月ABSTRACTChinesetobaccoindustryisthenationaleconomymainstayIthavecontributedSOmuchtoChineseeconomyWithChinajoinedWTOandFCT

2、C(Frameworkconventionontobaccocontr01)，themarketingprocessofChinesetobaccomanagementsystemWaSquickenedThedomestictobaccoenterpriseswereforcedtofacethestrongcompetitionfrominternationaltobaccofirmChangshatobaccoIncisacomm

3、ercialenterpriseoftobaccoItwastaken011thedutyoftobaccomonopolizationanddevelopingmarketInordertoadaptthemarketingprocessandthecompetitionChangshatobaccoIncmustconstitutethemarketingstrategySOthatitCancontroltheChangshato

4、baccomarketandupgradeitscompetitiveabilityItwasveryimportanttosurvivalanddevelopmentofChangshatobaccoBasingonthespecialbackgroundoftobaccomonopolizationfustauthoranalysedtheChangshatobaccomarketing，forecastedthesalestren

5、dinthefuture，investigatedthetobaccotradesmenandthetobaccocustomersInthebases，thenauthordesignedthemarketingstrategyofChangshatobaccoInc，confirmedthemarketingstrategytarget，thetargetmarkettargetcustomerandthepositioningin

6、ChangshatobaccomarketingEitherbroughtforwardthemarketingmixabouthowtealitystrategytargetinbaseofChangshatobacco’SmanagementactualityAtlast，authorbroughtforwardthecontrolstepofmarketingstrategyexecuteandthemethodabouthowt