國(guó)航加入星空聯(lián)盟的風(fēng)險(xiǎn)識(shí)別與防范.pdf

1、中國(guó)民航大學(xué)碩士學(xué)位論文國(guó)航加入星空聯(lián)盟的風(fēng)險(xiǎn)識(shí)別與防范姓名：王永亮申請(qǐng)學(xué)位級(jí)別：碩士專(zhuān)業(yè)：企業(yè)管理指導(dǎo)教師：趙桂紅黨亞茹20080406中國(guó)民航大學(xué)碩士學(xué)位論文AbstractInordertogainacompetitiveedge，domesticairlinesseektojointheintemationalaviationstrategicallianceIndeed，therearevariouskindsofrisksi

2、nastrategicalliance，thefailurerateofalliancewereveryhighInChinathreebigairlineshavejoinedtheinternationalallianceTherefore，therisksanalyzingandpreventingforairlinesinChinaisallimportanttopicaboutairtransportationresearch

3、fieldinChinathispapermainlyanalyzeddsksfacedbyAirChina(shortforAirChinacompanyLimited)whenitiscooperatingwiththeStarAlliance，atthesametime，someworksaboutriskidentification，evaluationandpreventionmechanismsresearchshouldb

4、edoneFirstthispaperintroducedallianceriskingeneral，onthebasisoftheriskofthegeneralindustryalliance，analyzedcompetenceofAirChinaandthecompetitiveenvironmentandcooperationformsandcontentsbetweenAirChinaandStarAlliance，addi

5、tionallyidentifiedtherisksfacedbyAirChinawhenitcooperatedwithStarAlliancethroughtheenvironmentalanalysisandflowchartMethodSecondlyitproposedairlineallianceriskfuzzycomprehensiveassessmentmodelthroughusingtherelevantknowl

6、edgeofA眥fuzzycomprehensiveevaluationtheriskcharacteristicsofairlinealliancesAndestablishedindexsystemofevaluationandcomputedtheindexweightThroughconsultingsomeexpertsandfiltratingcarefullyscreenedoutindicatorsoffirstclas

7、sriskandsecondclassriskAtthesametime，figuredouttheweightofeachindicatorthroughAHPFinallyitevaluatedtheriskdegreeaboutAirChinacooperatingwithStarAlliancethroughtheriskfuzzycomprehensiveassessmentmodel，andSomepreventivemea