陜西移動(dòng)通信公司市場(chǎng)競(jìng)爭(zhēng)力的經(jīng)濟(jì)學(xué)分析.pdf

1、分類號(hào)：密級(jí)：?jiǎn)挝淮a：～。塑魚里王學(xué)號(hào)：西北大學(xué)碩士學(xué)位論文題El：迭亟整塾堡籃金魚主塹塞壘壟鮑絲盜芏金塹作者李先祿指導(dǎo)教師塑室國(guó)專業(yè)技術(shù)職務(wù)塾撞學(xué)科(專業(yè))——國(guó)氐絲盜堂答辯日期學(xué)位授予日期二oo五年六月EconomicAnalyseofMarketingCompetitiononshah’ximobileCommunicationCO，LTDAbstractSurveyingthedevelopmenttendencyofthew

2、orldtelecommunicationsandthepmsentdevelopmentconditionsThemarketwillbeopentotheoutsideworldandthereforebefullofcompetifionSinceourteleeommarketwillopenstepbystepandwiththeintemationalteleeomtrade’Sliberalizationnativepro

3、tectionto血eteleeomwillbeunderminedSothetelecomenterpriseswillenteranopenandcompetitivemarketbl1999ChinaTeleeomwasdividcdinto3partslocaltelephonecompanymobilecommunicationcompanysatellitetransmissioncompanyandcallcompanyT

4、hefixedtelephonedatacommtmicationcompanywillsucceed‘ChinaTelecom’brandEachspecificcompanywillbeinitsownfieldrecentlyhthefuture，theywiltbepermittedtoenterotherfieldsownedbytheircompetitorsFacingthegreatchallenge，shaan’xim

5、obilecommunicationhastotakesomeeffectivemeasurestocatchtheholdoftheopportunitytoenhanceitscompetitionabilityItisbelievedthatthereformwillbringUSopportunitiesandchallengesandWeCans銘SUCCESSandventureaswell。hlthisessaytheco

6、recompetitionabilityofShaanxiMobilCompanyisdiscussedbydemonstratingsomeeconollLicstheoriesasreference，throughwhichtospeedupitbusinessoperationandtofollowtheboomingtrendofnationandworldwideByusingsomeCUlTentthenfiesinclud

7、ingPESTcompetitionframeworktheorydouble—oligarchmonopolycompetitionanalysisasthereference，thisessayaimstoelaborateexteriorcircumstanceandinteriorcompetitionofShaanximobilecommunicationLtdbyfocusingonthediscussiononmanage

8、mentnetworks，service，information，finance，andmanpowertohighlightitsshortcomingandstrongpoint，opportunityandthreatfrommarketBasedondiscUSsionofinteriorandexteriorcircumstanceofdevelopmentandevaluationofitscompetence，嬲wella

9、sintroductionofrelativeeconomicstheoriesandSWOTformulaapplication，companymarketingstrategyandapackageofmeasuresarecreatedtostrengthenthecompetenceofShaanxiMobilcommunicationLtd【KeyWords】Shaall’ximobileCompetitionStrategy