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1、外文翻譯原文DevelopmentofChinaC2CEcommercefromthePerspectiveofGoodsDeliveryMaterialSource:IFIPAdvancesinInfmationCommunicationTechnology2007Volume2512007179186DOI:10.10079780387754666_20Auth:HongjiaoFuYoubeiHuangXuxuWeiAbstrac

2、t.AsoneofthekeyappliedfmsonInterC2CEcommercehasbeengrowingataveryhighspeedinChinainrecentyears.StartingfromtheperspectivethatC2CEcommerceconsumerspursuelowpricewhileretailerstrytodecreasethecostbyusingthemethodsofsamplin

3、gsurveycasestudythepaperwilldiscussissuesaboutgoodsdeliverycostdeliverytimedeliveryqualityinC2CEcommercecomparethemwithB2BEcommerce.AccdingtotheresultofresearchthepaperpredictsthefuturedevelopmenttrendofChinaC2CEcommerce

4、.1IntroductionTheimptanceofEcommercehasbeenacceptedbymemepeopleinvariouscircles.TheemergencyofChinaC2CEcommercemodeismarkedbytheestablishmentofEBayChinaInc.in1999itsdevelopmentisveryrapid.Withtheimprovementmaturingofthee

5、nvironmentthetransactionvolumeofChinaC2CEcommercehasquicklyincreasedinrecentyears.In2001thetransactionvolumeofChinaC2CEcommercemarketwasmerelyRMB400million.ItreacheduptoRMB13.71billionby2005withaCAGRof142.0%.TodayChinasC

6、2CEcommercemarketisdominatedbythreemajplayers:Taobao()EBayChina(.cn)Paipai().Whentheissuesofcreditsafeonlinepaymentbecomethepublicsfocussomeproblemsemergedingoodsdeliverythataffectonlineconsumersbehaviswithoutbeingnotice

7、d.TheproblemsofcreditsafeepaymentpreventsomeconsumersfromgettingintofieldofEcommerce.TotheconsumerswhouseEcommerceaftercrossingthethresholdof“creditsafety“theymustfaceanotherbigproblemi.e.goodsdelivery.Itisclearthattheis

8、sueofgoodsdeliveryaffectsthenumberofconsumerswhowouldparticipateinEcommerce.StartingfromtheperspectivethatC2Cconsumerspursuelowpricewhileretailerstrytodecreasethecostthepaperwilldiscussissuesaboutdeliverycostdeliverytime

9、(.cn).ThereareaboutonethousexpresscompaniesinChinanow.2.4LogisticsdistributionsystemofEcommerceinChinaTherearethreewaysoflogisticsdistributionincurrentChinaEcommerce:(1)Establishingtheirowndistributionchannelsfacilitiest

10、odelivergoodsbythemselves.TheEcommercecompaniessetupstagecentersdistributioncenterswhereonlineconsumersaredenselypopulated.(2)Entrustingthethirdpartyprofessionallogisticsdistributioninstitutionstodelivergoods.(3)Cooperat

11、ingwithchaindepartmentstesChinaPostEMStocompletegoodsdeliverytogether.3StudyongoodsdeliveryofChinaC2CEcommerceGoodsdeliveryhasagreateffectonoperationcostofEcommercecompanies.MostC2CEcommerceconsumersarescatteredgroup.The

12、irdersareromscatteringthatleadstosmalldeliverybatchhighdeliverycost.Now“goodsdelivery“hasbecometopfourproblemof“themostuntrustableissueofC2Conlineshopping“aftergoodsqualitysellerscreditpayment.NextthispaperwilldiscussChi

13、naftituredevelopmenttendencyofC2CEcommercefromtheperspectiveofgoodsdeliverycostdeliverytimedeliveryquality.3.1DeliverycostAccdingtotherelatedrept78.4%ofonlineconsumerschooseC2Cwebsitetoshopfthereasonof“relativelycheappri

14、ce“.Bytheendof2006theyoungpeoplebetween1824yearsoldaccountf35.2%ofallInters.MainconsumersofC2CEcommercearethoseyoungpeople.Howevermostofthemearnalownoincomesopursuingcheappriceistheirmainintentionofonlineshopping.Infactw

15、henconsumersshoppingonC2Cwebsitestheyusuallyfindthatmostgoodsalwayshavesimilarpurchasepricesastraditionalstes.Sometimesthepriceisevenalittlehigherthanofflineshopping.WhythishappensThemainreasonisthatonlineshoppinghasextr

16、adeliverycost.CurrentC2Conlinetransactionsaremainlycheapgoodstheprofitsofthesegoodsareverylittle.Ifaddingdeliverycostintothepurchasepricetheconsumerswillnottaketheadvantageoffavablepricesofonlineshoppingsotheynaturallyhe

17、sitatewhenmakingonlineshoppingdecisions.3.1.1TheeffectofdeliverycostonC2CEcommerceAtpresentthegoodsdeliverycostsarecentralizedmainlybetweenRMB520.ThedeliverycostalmostequalstoretailpricefgoodscheaperthanRMB20.Thisphenome

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