企業(yè)國際化管理的決策與營銷策略的選擇【外文翻譯】

1、本科畢業(yè)論文（設計）外文翻譯原文：原文：DecisionMakingConsiderationofEnterprises’InternationalizationManagementtheMarketingStrategyChoiceAbstract：TheeconomicintegrationimpelsanenterprisetodevelopitsinternationalizationmanagementThestrategyt

2、acticswithregardtotheinternationalizationmanagementbecomesthepriityofdiscussionintheacademiccircleatpresentButtheinvestigationdiscussionaboutwhetherallenterprisehastheabilityofinternationalizationmanagementnotisnotcommon

3、LackingthiskindofthoughtwillleadenterprisestopracticetheinternationalizationmanagementblindlytosuffertheunnecessarylossThepaperanalyzeswhatcrelativefactsshouldbeconsideredinprophasewithregardtotheenterprises’choiceofprac

4、ticinginternationalizationmanagementThattheenterprisesmakethestrategicdecisionaboutwhethertocarryouttheinternationalizationmanagementnotshouldbebasedonsuchanalysisastheproductacteristic，theindustrialnationalcomparativead

5、vantages，theenterprise’sabilityofcultivatingcompetitiveadvantagesFurtherme，anenterpriseneedstochoosethemarketingstrategyaccdingtoitsownconditionKeywds：WldwideDemfProduct；TheIndustrialNationalComparativeAdvantages；TheAbil

6、ityofCultivatingCompetitiveAdvantages；MarketingStrategyChoiceBasedontheInternationalizationManagementTheeconomicintegrationimpelsanenterprisetodevelopitsinternationalizationmanagementChinacloseditselftointernationalinter

7、coursebefel978NowitpracticestheopeningrefmpolicymanyenterprisesdevelopinternationallyIftheenterprisesrushintotheinternationalmanagementblindlythiswillleadtosetbacksduetolackstrengthimmatureopptunities，thusbringshugedisas

8、tertothedevelopmentofenterprises，F(xiàn)acingthechoiceofinternationalizationManagemententerprisesshouldmaintaintherationalityItisnecessarytomakethestrategicdecisionwhethertocarryouttheinternationalizationmanagementonthebasisof

9、theanalysisoftheproductacteristictheindustrialnationalcomparativeadvantages，theenterprise’sabilityofcultivatingcompetitiveadvantagesFurtherme，anenterpriseneedstochoosethemarketingstrategyaccdingtoitsowncondition1TheCause

10、ofEnterprise’sInternationalizationManagementTheeconomicglobalizationcausesvariouscountriestoblendtheireconomies，technologiesculturesdaybydayThefactstoimpelenterprisestodevelopinternationallyarethefollowing：soon；theintern

11、ationalizationmanagementshouldbelaunchedsuitablyatthestageofindustrialmaturityAstheentrepreneuroftheemergentindustrywhichiginatesinthehomecountrytheenterpriseshouldmakethemostoftherelativelylooseconditioninthedomesticmar

12、kettoobtaintheindustrialdevelopmentgrowstrongunceasingly；atthesametimeitalsoshouldfocusesontheevolutionoftheindustrialmaturitydegreethechangeintherelatedwldmarketAsthewldwide—basedentrepreneurs’insightisenhanced，thematur

13、itydegreeneededbytheinternationalizationmanagementwillbelowercomparingwiththeearlierperiodThird，complexmarketsegmenting：Inthemecomplexsegmentationmarket，thesamesimilardemislowerThecomplexmarketsegmentingmaycauserisks，whi

14、chmayfunctionsequallyastheinsufficientdemfproductsbythewldmarketThecomplexsegmentationmarketpossiblycomesfromvariouscountriesthathavedifferentdemsftheproductsthedifferentmarketingmethodsamongvariousdomesticmarketsTothose

15、enterpriseswhichhavetheplantousetheeconomyofscaletoparticipateininternationalizationmanagement，theeconomyofscaleeffectcausedbythecomplexsegmentationmarketcan’tbeusedfullyintheproductionthemarketingthepurchaseaspectThelit

16、tledifferencesofthedemfproductsbythewldwidemarketmaybringtheconfidencetotheenterprisestoparticipateininternationalizationmanagementIfthesituationisnotsotheenterpriseshouldponder：inproductionaspectwhetherithasabilitytodev

17、elopthelowcostproductiontransitionsystemgainthecompetitionadvantagescausedbythat；inmarketingaspect，whethertheproprietarymarketingmethodsadoptedbytheenterprise，whichareestablishedthroughhugefixedinvestment，possessthegreat

18、ercompatibilitytothemarket，enablezerocostlowcosttobeappliedrepeatedlyinothermarketswiththesemarketingmethods；inthepurchaseaspectwhethertheenterpriseisprovidedwithfablenegotiationabilitywithregardtothedifferentproductspro

19、ducedwithnondifferencerawmaterialssparepartsThemassivepurchasingvolumeofrawmaterialssparepartsisrelativelymoderatecomparingwiththeupstreamsuppliersindustrialscalewhichhasthecrucialfunctiontotheenterprise’scostadvantagebr

20、oughtbytheeconomyofscaleinpurchaseTotheseenterpriseswhopreparefadoptinglocalizationtoseparatemanagementintheirowndomesticmarket，thecompetitioninfactiscarryingoninmanydomesticmarketsseparately.Consideringcarryingouttheint

21、ernationalizationmanagementtheenterpriseshouldpayattentiontoownstrength：Whetheritpossessesenoughresourcestoguaranteethisoperation；Whetherithastheenoughabilitytoovercomeincreasingoverheadexpensesbroughtbytheseparatemanage

22、ment，whetheritcanovercomethesystembarriersthelimitsinvariousdomesticmarkets2211IeAvailableIndustrialNationalComparativeAdvantagesPossessingcomparativeadvantagesisthepowerfulsuppttocarryouttheinternationalizationmanagemen