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1、0外文翻譯原文DifferentiatedmarketingMaterialSource:DIFFERENTIATEDAuth:RanWenLeWhatisthedifferentialmarketingSocalleddifferentialmarketingdifferentiateddiversitymarketstrategymarketstrategyalsocalleddifferencesbetweenothernessm

2、arketingreferstofacehassubdivisionmarkettheenterprisechoosetwomesonmarketasourtargetmarketrespectivelyfeachchildmarkettoprovidespecificproductsservicesaswellascrespondingsalesmeasures.Enterpriseaccdingtothesonmarketacter

3、isticsrespectivelyfmulateproductstrategypricestrategychannelstrategymarketingstrategytocarryout.TheceideaofdifferentialmarketingThedifferentialmarketingtheceideais“segmentmarketinviewoftargetedlocationimptbrsetsuptheimag

4、e“.Isthemarketsegmentationbasedonthetargetmarketthroughthepersonalizedneedsofbrpositioningcommunicationgivethebrofuniquevaluesetsupthedistinctimageestablishbrdifferentiationpersonalizedcecompetitiveadvantages.Marketingis

5、thekeydifferencesflowermarketactivelyseekingcurthetargetmarketmininghadbenottedsatisfypersonalizedneedsofconsumersdevelopnewproductsofnewfunctionsgivethebrnewvalue.Thedifferentialmarketingbasisisthemarketconsumptiondemdi

6、versityacteristics.differentialconsumershavedifferenttastesdifferentpersonalitydifferentvaluetropismthedifferenceistheincomeleveldifferentconsumptionideaetcthusdeterminestheirproductbrtohavedifferentneedsconsiderationsth

7、isiswhyneedtoundertakethedifferentialmarketingreasons.Thedifferentialmarketingnotsomemarketinglevelsomemarketingmethodofinnovationbutproductsideasvalueimagepromotionmeanspromotionmethodssuchascomprehensivesystematicmarke

8、tinginnovationinnovationonthebasisofrealizingbrinthemarketsegmentgoalonthefocusobtainstrategiclead.2satisfycustomerneedsinthebasiccircumstancetoprovidecustomerswithauniqueproductdifferentiationstrategyisthepursuitofthego

9、al.Chinainthe1980sis10peopleuseaproductthe1990sis10peoplewith10kindsofproductstodayisonein10kindsofproducts.Therefeanycompaniescannotuseaproducttomeet10kindsofneedbestlaunched10productsmeet10kindsofneedevenmeetaneed.Ente

10、rpriseimplementdifferentiationmarketingcanbefromtwoaspects.Oneisthefeature.Productacteristicsreferstoproductstosupplementthebasicfunctionofacteristics.Mostproductsarewithdifferentacteristics.Itsstartingpointistheproducto

11、fthebasicfunctionsthenenterprisebyaddingnewfeaturestointroducenewproducts.Intheimplementationofthemostsuccessfulwhenseveralprocter&gamblecompanywithitsshampooproductsthefloatsoftconsumerbuyingpurposeisnothingbuttoscurfco

12、mplaisantnutritionprotecthairblackhairadaptp&greleasedcrespondingbrmattsilkpantingsembellishyan.Inthedevelopmentofotherbrsofproductsp&galsomanyusethisstrategy.Chinasbeverageenterprisesinintroducingnewproductsareadoptings

13、uchstrategiessuchasthefarmermountainspring“havealittlesweet“thefarmerd“hybrid““drinkjuicebefeawave“the“dailyTHHCjuice“huiyuanjuice“true“acteristicsofangeinconsumermemyhaveleftdeepimpression.Visibletheproductacteristicise

14、nterprisestorealizeproductdifferentiationcompetitivetool.2itisstyle.Fashionisaproductwhichgivesthebuyersvisualeffectfeelings.ThehaiergroupofrefrigerathaierproductexemplerefrigeratdesignhaveEuropeAsiatheamericasofthreedif

15、ferentstyle.Europeanstyleisrigoussquaredowhiteneuroophthalmologicmanifestations.AsianstyleisgivenpriitytowithquietlyelegantwiththecirculardoroundeddocoldecativepatternsteelplatetoreflectAmericanstyleisprominentshowilywit

16、hwidebodystreamlinemodellingappeared.BelikeagainsomedrinkfactiesinChinafrompreviousrotateopenmeansconvertthesocalled“sptscover“directpullupthebottlemethodalsohasachievedgreatsuccess.Inadditiontoaverageconsumeracterwkingp

17、erfmanceconsistencyofqualitydurabilityreliabilityeasytofixtherationalisalsoseekingdifferencesfocus.Ifthecarbystardcomponenteasyreplacementpartsthecareasyfixrationalityishighinthecustomerheartwillhavecertaincompetitiveadv

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