美特斯邦威廣告策略研究【畢業(yè)論文+任務(wù)書(shū)+開(kāi)題報(bào)告+文獻(xiàn)綜述+外文翻譯】

1、畢業(yè)論文畢業(yè)論文（20112011屆）屆）美特斯邦威廣告策略研究美特斯邦威廣告策略研究所在學(xué)院商學(xué)院專(zhuān)業(yè)班級(jí)市場(chǎng)營(yíng)銷(xiāo)學(xué)生姓名學(xué)號(hào)指導(dǎo)教師職稱(chēng)完成日期年月日AbstractAdvertisingstrategyistoachievetheimplementationofadvertisingstrategyspecificmeansmethodsmeasuresofstrategicsegmentation.Commonadvertisi

2、ngstrategiesarefourmaincategies:productstrategymarketingstrategymediastrategyadvertisingstrategy.Productstrategyincludingproductpositioningstrategiesproductlifecyclestrategiesinadditiontonewproductdevelopmentstrategyprod

3、uctpackagingtrademarkimageofthestrategy.Themainmostimptantadvertisingroleisthatithasbecomeacommodityproductioncommoditycirculationtopromotethefurtherdevelopmentofanimptantindispensablefactthatrolewiththedevelopmentofsoci

4、alizedmassproductionthedevelopmentofcommodityeconomywillbecomeincreasinglyimptant.Therefetheadistopromotetheeconomicdevelopmentofthemarketoneofthefacts.Basedontheliteraturereviewofadvertisingstrategiesbasedonthesurveyque

5、stionnairecanbedesignedfromproductstrategymarketingstrategymediastrategyadvertisingstrategiesadvertisingstrategyontheuseofMetersbonwetoanalyzecurrentsituationfoundthattheUnitedStatesTesiBangProblemsViagraadvertisingstrat

6、egiesare:betweenspokespersonproductbrdislocationdisconnectionchoosethemarketingspokesmanfthelackofoverallplanningionofclothingimageofthespokespersonofthephenomenonofduplicationhugeadvertisingeffectisnotobviousthelackofne

7、wmediaAdvertisingcampaignMetodevelopacompletemarketingplanspokesmenspokespersoncontractwithtaketheinitiativestrengthenthenewmediaoffensivefurtherME&CITYitsownpositionclear.Metersbonweadvertisingstrategytoprovidethebasisf