研究生公共英語閱讀理解練習(xí)2

1、研究生公共英語閱讀練習(xí)121Thecompetitionamongproducersofpersonalcomputersisessentiallyaracetogetthebestmostinnovativeproductstothemarketplace.Marketersinthisenvironmentfrequentlyhavetomakeajudgmentastotheircompetits’rolewhenmakingma

2、rketingstrategydecisions.Ifmajcompetitsarechangingtheirproductsthenamarketermaywanttofollowsuittoremaincompetitive.AppleComputerInc.hasintroducedtwonewfasterpersonalcomputerstheMackintoshⅡMackintoshSEinanticipationofthei

3、ntroductionofanewPCbyIBMoneofApple’smajcompetits.Apple’snewcomputersaremuchfastermepowerfulthanitsearliermodels.TheimprovedMackintoshisabletorunprogramsthatpreviouslywereimpossibletorunonanApplePCincludingIBMcompatible（兼

4、容的）programs.Thiscompatibilityfeatureillustratescomputermanufacturers’newattitudeofgivingcustomersthefeaturestheywant.MakingApplecomputerscapableofrunningIBMsoftwareisApple’sefftatmakingtheMackintoshcompatiblewithIBMcompu

5、tersthusmepopularintheofficewhereApplehopestoincreasesales.UsersofthenewApplecanalsoaddaccessies（附件）tomaketheirmachinesspecializeinspecificusessuchasengineeringwriting.Thenewcomputersrepresentabigimprovementoverpastmodel

6、sbuttheyalsocostmuchme.Companyofficialsdonotthinkthehigherpricewillslowdownbuyerswhowanttostepuptoamepowerfulcomputer.Applewantstostayinthehighpriceendofthepersonalcomputermarkettofinanceresearchfevenfastermesophisticate

7、dcomputers.EventhoughAppleIBMaremajcompetitsbothcompaniesrealizethattheircompetit’scomputershavecertainfeaturesthattheirownmodelsdonot.TheApplelinehasalwaysbeenpopularfitssophisticatedcolgraphics（圖形）whereastheIBMmachines

8、havealwaysbeenfavedinoffices.Inthefuturetherewillprobablybemecompatibilitybetweenthetwocompanies’productswhichnodoubtwillrequirethatbothAppleIBMchangemarketingstrategies.1.AccdingtothepassageAppleComputerInc.hasintroduce

9、dtheMackintoshⅡtheMackintoshSEbecause__________.A)IBMischangingitscomputermodelscontinuouslyB)itwantstomakeitsmachinesspecializeinspecificusesC)itwantstostayaheadofIBMinthecompetitivecomputermarketD)itexpectsitsmajcompet

10、itIBMtofollowitsexample2.ApplehopestoincreaseMackintoshsaleschieflyby__________.A)makingitsnewmodelscapableofrunningIBMsoftwareB)improvingthecolgraphicsofitsnewmodelsC)copyingthemarketingstrategiesofIBMD)givingthecustome

11、rswhattheywant3.Applesellsitsnewcomputermodelsatahighpricebecause__________.A)theyhavenewfeaturesfunctionsB)theyaremesophisticatedthanothermodelspricesincreasesrapidlyfadegreefromthe“UniversityofPurdue”.AsthereisnoSmootS

12、tatetherealschoolinIndianaisproperlycalledPurdueUniversitythepricesseemratherhighfonesheetofpaper.1.Themainideaofthispassageisthat__________.A)employersarecheckingmecloselyonapplicantsnowB)lyingaboutcollegecredentials（證件

13、）hasbecomeawidespreadproblemC)bogus（偽造的）collegedegreescannowbepurchasedthroughthemailD)employersarenolongerimpressedbycollegedegreesbecausetheycan’tbesurethey’reauthentic2.Accdingtothepassage“specialcases”(Para.3Line3)re

14、fersto__________.A)studentswhoattendedaschoolonlyparttimeB)studentswhoneverattendedaschooltheylistedontheirapplicationC)studentswhoattendedaprestigiousschoolastemparystudentsD)studentswhopurchasephonydegreesfromcommercia

15、lfirms3.Wecanconcludefromthepassagethat__________.A)perfmanceisabetterjudgeofabilitythanisacollegedegreeB)experienceisthebestteacherC)adegreefromaprestigiousschoolgivesanapplicantthe“edge”injobcompetitionD)pastwkhistiesi

16、nfluencepersonnelofficersmethandegreesdo4.Thepassagesuggeststhat__________.A)buyingabogusdegreeisimmalB)personnelofficersonlyconsiderapplicantsfromprestigiousschoolsC)mostpeoplelieonapplicationsbecausetheyfailedoutofcoll