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1、分類號(hào)C931r)86soi學(xué)校代碼:1056。1學(xué)號(hào):200142049212033華南理工大學(xué)碩士學(xué)位論文雅居樂(lè)在廣州的馬失前蹄文學(xué)紅指導(dǎo)教師:虛國(guó)良副熬撞工直暨壁堂隧申請(qǐng)學(xué)位級(jí)別:亟土專業(yè)名稱:工直筻理論文提交日期:!QQ4:』』答辯日期:2QQ:!!:2Z學(xué)位授予單位和日期:垡直理工盍堂答辯委員會(huì)主席:蘊(yùn)查塑熬援論文評(píng)閱人:塞世田直盈絲溘』』巫班整副麴攫AbstractThestudyingobjectofthisdiscour

2、se,Agile(Holding)CoLTD,takesontherepresentationinthe‘ZhuSanJiao’realestateindustryThisdiscourseanalysesthecase,theanabasisofAgiletoGuangzhonrealestatemarket,anditanalysesAgile(Holding)CoLTDfromitsmarketorientation,target

3、customers,managementstratagemetc。totrytoopenoutthepertinencebetweenouter—circumstanceandinter—resource,probeintothedevelopmentrulefortheprivaterealestateenterprisesgrowingup,andexplainthattheyhowtOinstitutetheirdevelopme

4、ntstratagemtoholdtheirCompetitiveadvantage,developcontinuouslyandachievetheirmanagementgoalThefirstpartofthisdiscoursefirstintroducethebackground,generallydescribesGuangzhourealestateindustryfromitsdevelopment,amountofen

5、terprisemarketgeneralsituationetc,andthenstatesthefoundinghistoryofAgileandthedetailedcourseofthecase,themorasstoenterGuangzhourealestatemarket,finallydescribestheprimarycompetitorofAgileThesecondpartofthisdiscoursefirst

6、analysesindetailthecausethatwhyAgilebedefeatedinthefirstwaroftheanabasisofAgiletoOuangzhourealestatemarketAndthenusetheFiveCompetitiveForcemodelandSWOTmodeltoanalysisthechangeofoutercircumstanceandopportunitiesandchallen

7、gesforAgileinGuangzhourealestatemarketAndthenusecompetitivestratagemcolonytheorytoidentifytheprimaryareacompetitorsofAgile,andpointoutthekeycompetitivefactorInsuccession,usetheValueChainmodelandCompetitiveStatusMatrixmod

8、eltoanalysesAgileanditsprimarycompetitorscontrastivelyandsummarizeitsdevelopmentchance,menace,itsadvantageandinferiorpositiontodefinitudeitscompetitivestatusFinally。thisdiscourseadviceAgiletOuselowestCoStanddiversityincr

9、ementstratagem,andgiveitadvicesfromtradingidea,organizestructure,corporationculture,researchstratagemandmarketingstratagemthisdiscoursefinallysumupthatinthenewcompetitiveenvironmentAgileshouldaccuratelyestimatetheindustr

10、ydevelopment,itsadvantageandinferiorposition,itscompetitivestatusrelativetOitscompetitor,andherebyfinditspositioninthemarketaccurately,adjUStitsstratagemanddrawmeasuresinpoint,andfinallyturnltsdisadVantageousscaleToanato

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