雅居樂在廣州的馬失前蹄.pdf

1、分類號C931r)86soi學(xué)校代碼：1056。1學(xué)號：200142049212033華南理工大學(xué)碩士學(xué)位論文雅居樂在廣州的馬失前蹄文學(xué)紅指導(dǎo)教師：虛國良副熬撞工直暨壁堂隧申請學(xué)位級別：亟土專業(yè)名稱：工直筻理論文提交日期：!QQ4：』』答辯日期：2QQ：!!：2Z學(xué)位授予單位和日期：垡直理工盍堂答辯委員會主席：蘊查塑熬援論文評閱人：塞世田直盈絲溘』』巫班整副麴攫AbstractThestudyingobjectofthisdiscour

2、se，Agile(Holding)CoLTD，takesontherepresentationinthe‘ZhuSanJiao’realestateindustryThisdiscourseanalysesthecase，theanabasisofAgiletoGuangzhonrealestatemarket，anditanalysesAgile(Holding)CoLTDfromitsmarketorientation，target

3、customers，managementstratagemetc。totrytoopenoutthepertinencebetweenouter—circumstanceandinter—resource，probeintothedevelopmentrulefortheprivaterealestateenterprisesgrowingup，andexplainthattheyhowtOinstitutetheirdevelopme

4、ntstratagemtoholdtheirCompetitiveadvantage，developcontinuouslyandachievetheirmanagementgoalThefirstpartofthisdiscoursefirstintroducethebackground，generallydescribesGuangzhourealestateindustryfromitsdevelopment，amountofen

5、terprisemarketgeneralsituationetc，andthenstatesthefoundinghistoryofAgileandthedetailedcourseofthecase，themorasstoenterGuangzhourealestatemarket，finallydescribestheprimarycompetitorofAgileThesecondpartofthisdiscoursefirst

6、analysesindetailthecausethatwhyAgilebedefeatedinthefirstwaroftheanabasisofAgiletoOuangzhourealestatemarketAndthenusetheFiveCompetitiveForcemodelandSWOTmodeltoanalysisthechangeofoutercircumstanceandopportunitiesandchallen

7、gesforAgileinGuangzhourealestatemarketAndthenusecompetitivestratagemcolonytheorytoidentifytheprimaryareacompetitorsofAgile，andpointoutthekeycompetitivefactorInsuccession，usetheValueChainmodelandCompetitiveStatusMatrixmod

8、eltoanalysesAgileanditsprimarycompetitorscontrastivelyandsummarizeitsdevelopmentchance，menace，itsadvantageandinferiorpositiontodefinitudeitscompetitivestatusFinally。thisdiscourseadviceAgiletOuselowestCoStanddiversityincr

9、ementstratagem，andgiveitadvicesfromtradingidea，organizestructure，corporationculture，researchstratagemandmarketingstratagemthisdiscoursefinallysumupthatinthenewcompetitiveenvironmentAgileshouldaccuratelyestimatetheindustr

10、ydevelopment，itsadvantageandinferiorposition，itscompetitivestatusrelativetOitscompetitor，andherebyfinditspositioninthemarketaccurately，adjUStitsstratagemanddrawmeasuresinpoint，andfinallyturnltsdisadVantageousscaleToanato