湖北旅游產業(yè)發(fā)展戰(zhàn)略研究.pdf

1、武漢理工大學碩士學位論文湖北旅游產業(yè)發(fā)展戰(zhàn)略研究姓名：劉俊剛申請學位級別：碩士專業(yè)：產業(yè)經濟學指導教師：云俊2002.5.1塞堅墨三盔蘭堡主蘭堡堡壅AbstractThepasttwodecadeshavewitnessedthedevelopmentofthetourismindustryofHubeiprovince，whichresultsinastrikingachievementMeanwhile，someproblemsha

2、vearisenoutofit，whichurgentlydesiredtheconductionofsystematicandperfectstrategyplanningTheresearchiSinaccordancewiththecharacteristicofobtainingsustainabledevelopmentmainlythroughsystemseconomyinsteadofscaleeconomyinmode

3、rntourism，appliesthegeneralprinciplesonstrategicstudies，andusesthethinkingofresearchastheoreticalanalysiscurrentsituationandfeatureanalysisSWOTanalysis—objectiveandmodeanalysisforwardingstrategicmeasuresBasedonthis，aprac

4、ticalinvestigationisconductedtothedevelopmentstrategyofHubei’stourismandapreliminarystudyismadetothetheoryrespectingthestudyonthedevelopmentstrategyofregionaltourismThepapergoesonwithkindsofintegratedbasictheoriessuchasi

5、ndustrialeconomics，thescienceofsystem，thescienceofstrategyandthescienceofregionalplanningandSOon，adoptingtheintegratedmethodsoftheoreticalresearchandempiricalresearch，quantitativeanalysisandqualitativeanalysis，contrastiv

6、eanalysisandanalogicalanalysisFirstly，inrespectofthepresentinvestigationinthisfieldintheworld，thepapersumsupthewesternscienceoftourismconcerningtheresearchtheoriesandmethodsonthedevelopmentstrategyintourism，drawsaconclus

7、iontotheadvancementofthatinChinawhilepointingoutitsdeficiency，aswellanalysesthefundamentalrequirementsandcurrentcharacterizedsituationsandproblemsofHubei’SdevelopmentintourismThen，inrespectofSWOTanalysis，thepaperanalyses

8、andpredictsthedomesticandoverseastouristmarkets，basicallyevaluatesHubei’Stouristeconomy，alsoanalysesitsstrength，weakness，opportunityandthreatincompetitions，basedonwhichthepaperfinallyputsforwardsuchstrategicobjectivesoft

9、hetourismdevelopmentofHubeiprovinceincludingoverallobjective，stageobjectives，qualitativeobjectiveandquantitativeobjective，suchstrategicchoiceasthestrategyofnetwork—construction，thestrategyofdestinationimage，thestrategyof