南京菲亞特產(chǎn)品戰(zhàn)略分析.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文南京菲亞特產(chǎn)品戰(zhàn)略分析姓名：李嘉強申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：芮明杰200305040l2025396李搿強南京菲砸特產(chǎn)品戰(zhàn)略分析AbstractTherearemanyautomakersandautobrandswhichareoutsrandlnginthe2002NanjingFIATPalioandSienaaretwoofthemwhichhaveagoodrecordofsaIesNanj

2、ingFIAThadsoldthosetwokindsbrandcarstotal22360inthelOmonthsInthisarticle，authorwillresearchtheNanjingFIAT，andanalyzeitssuccessfulandunsuccessfulfactorsinthiscompanyHopethisarticleishelpfulforthepeoplewhentheymakestrategy

3、andimplementstrategy，especiallythepeoplewhoareengagedintheautoindustryAtthebeginningofthearticletheauthorreviewstherecent10yearshistoryoftheChinaautomotiveindustry，andsummarizesitscharactersAndthenauthorintroducesthemain

4、autoproducersinChina，describeawholepictureofChinaautoindustrytothereadersInthethirdpart，introducetheNanjingFIATMotorCompanytothereaders，andanalyzethereasonforthemtopositiontotheeconomicalautosegment，analyzeitscompetitive

5、advantagesandweaknessThengivetheproductstrategyandcompetitivestrategy，andthealltheaspectofstrategyimplementation，include—productposition，marketingintegration，operationmanagement，R&DstrategyetcInthefourthpart，authorgivesa

6、descriptionoftheperformancefromdifferentanglesIntroducetheperformanceofthecompany，comparedwiththecompetitorsandtheaverageoftheindustryAlsointroduceitsmarketshare，salevolumeinthedifferentareasInthefifthpart，authoranalyzes

7、thereasonsatthebackoftheperformanceThosearegoodmacroeconomy：theproperpositionoftheproducts，competitivestrategy，marketingintegration，operationmanagement，R&Dstrategyetcmeanwhile，andauthorgivestheanalysisoftheweaknessofthec

8、ompany，andthepointsthatcanbeimprovedAttheendofarticle，basedontheaboveanalysisandthepredictionofthe2003automarket，authorgivesthesomesuggestionsontheformulationandtheimplementationofthestrategytothecompanyKeywords：autoprod