大學生鏈鎖餐飲平臺商業(yè)計劃書范文

1、融資報告“來個便當來個便當”創(chuàng)業(yè)投資商業(yè)計劃書創(chuàng)業(yè)投資商業(yè)計劃書聯(lián)系人：陳乾開聯(lián)系方式：15280801500電子郵箱：18947228717@目錄一、項目概述....................................................................................................................................11.1項目概述

2、..............................................................................................................................11.2市場容量及需求概述.................................................................................

3、........................11.3為什么我們要做“來個便當”..........................................................................................21.4融資金額及資金使用動向概述........................................................................

4、..................2二、市場背景及SWOT分析..........................................................................................................22.1學生餐飲市場現(xiàn)狀分析....................................................................

5、..................................22.2“來個便當”的優(yōu)勢分析...................................................................................................32.2.1與傳統(tǒng)食堂相比...........................................................

6、............................................32.2.2與校外門店餐館相比...............................................................................................52.3“來個便當”的機會分析...................................................

7、................................................62.4“來個便當”威脅分析.......................................................................................................82.5“來個便當”劣勢分析.........................................

8、..............................................................8三、項目具體分析............................................................................................................................93.1項目核心及工藝流程............

9、..............................................................................................93.2客戶定位......................................................................................................................

10、......103.3產(chǎn)品定位............................................................................................................................10四、營銷策略.........................................................................

11、.........................................................114.1營銷方式............................................................................................................................114.2銷售渠道.....................

12、.......................................................................................................12五、戰(zhàn)略目標.............................................................................................................

13、.....................13六、融資資金使用動向..................................................................................................................146.1融資總額說明..............................................................

14、......................................................146.2資金使用............................................................................................................................14七、風險及應(yīng)對措施......................

15、................................................................................................15八、政府扶持政策..................................................................................................................