家和生鮮網(wǎng)絡(luò)商業(yè)計(jì)劃書(shū)

1、第1頁(yè)，共125頁(yè)家和生鮮連鎖網(wǎng)絡(luò)商業(yè)計(jì)劃書(shū)本報(bào)告包含有關(guān)創(chuàng)建及運(yùn)營(yíng)家和生鮮連鎖企業(yè)（以下簡(jiǎn)稱(chēng)“家和”或“該企業(yè)”）的相關(guān)機(jī)密資料，只在機(jī)密的情況下根據(jù)下列條款向少數(shù)曾表示對(duì)該企業(yè)生鮮連鎖網(wǎng)絡(luò)合作項(xiàng)目有重大興趣和投資意向的人士提供，目的旨在協(xié)助有關(guān)人士決定是否有必要進(jìn)一步加深對(duì)創(chuàng)業(yè)人和構(gòu)建中的企業(yè)的了解。閣下在獲得資料時(shí)即同意：（i）促使貴公司之董事、人員、員工和代表除將資料用作評(píng)估對(duì)創(chuàng)業(yè)人及其預(yù)備創(chuàng)建的生鮮連鎖網(wǎng)絡(luò)權(quán)益的購(gòu)買(mǎi)意愿外不作

2、其它用途，（ii）不會(huì)將此等資料向任何第三方透露以及（iii）若創(chuàng)業(yè)人或者家和提出要求，將盡速將此資料連同其它副本交還創(chuàng)業(yè)人或其指派的單位。本報(bào)告僅涉及常德市城區(qū)范圍，如希望了解企業(yè)今后擴(kuò)張的相關(guān)信息，請(qǐng)具體咨詢。家和生鮮連鎖網(wǎng)絡(luò)商業(yè)計(jì)劃書(shū)第3頁(yè)，共125頁(yè)4.2市場(chǎng)細(xì)分....................................................................................

3、..................................284.3定價(jià)和價(jià)格管理...........................................................................................................294.4價(jià)值傳遞..........................................................

4、............................................................314.5營(yíng)銷(xiāo)溝通和促銷(xiāo)...........................................................................................................325物流和信息系統(tǒng)規(guī)劃.............................

5、.............................................................................375.1概述.............................................................................................................................375.2供應(yīng)鏈整體分

6、析...........................................................................................................385.3配送中心描述.....................................................................................................

7、.........425.4產(chǎn)品供應(yīng)管理..............................................................................................................435.5供應(yīng)商管理................................................................................

8、..................................445.6訂單作業(yè)......................................................................................................................505.7信息系統(tǒng)架構(gòu)................................................

9、..............................................................516連鎖便利店的建設(shè)..............................................................................................................536.1基本建設(shè)方針..........................

10、....................................................................................536.2商圈分析和店址選擇....................................................................................................536.3建立和保持便利店形象.......

11、.........................................................................................556.4商圈和網(wǎng)點(diǎn)覆蓋圖.......................................................................................................566.5店內(nèi)布置和陳列...

12、........................................................................................................567組織、人力資源和對(duì)外關(guān)系...............................................................................................597.1組