上海紫光新一輪發(fā)展的戰(zhàn)略研究.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文上海紫光新一輪發(fā)展的戰(zhàn)略研究姓名：范捷申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：項(xiàng)保華2003050401$M041范捷上海紫光新一輪發(fā)展的戰(zhàn)略研究AbstractAsthebiggestpost—printingandspecialprintingmachinerymanufacturingcompany，ShanghaiPurluxMachineryCompanyLtdhasahistoryof50years’d

2、evelopmentandtenyears’experienceinjointventureThispapermainlyfocusesontheopportunitiesandchallengesthecompanyisfacingforitsfurtherdevelopmentFirstofall，thepaperanalyzesthemacro—environmentoftheChina’sprintingmachineryman

3、ufacturingbusinessandbrieflyintroducesthegeneraldevelopmentofboththeworldanddomesticbusinessinthisfield‘TheFiveForcesModelofCompetition’’hasbeenappliedinanalyzingdomesticprintingmachineryindustry，demonstratingthe，favorab

4、leopportunitiesforthislinewhileit’sconfrontedwitllchallengesBasedonthecomprehensiveanalysisofthemacroenvironmentandindustrystructure，thepapermakesaninvestigationintomicroenvironmentofthecompanyItprovesthatinthetwofields：

5、postprintingbindingequipmentandbusinessformprintingmachineryShanghaiPurluxisinafavorablepositionforcompetitionintermsofbothproducts’gradeandmarketshareMeanwhile，thepaperdiscussestheexternalenvironment，internalresourcesan

6、dexistingproblemsofthecompanyBythemeansofSWOTanalysis，thepapercomestoaseriesofsignificantconclusionsIndemonstratingthedevelopmentstrategythepaperfirstclarifiesthegeneraltacticsandgoalsofthecompanyNexLthedevelopmentstrate

7、gyforthecurrentbusinessisestablishedandthefeasibilityanalysisismadewithregardtothenewbusinessdevelopmentForthelatteroneitispredictedthatflexographyprintingmachinerywillhavebroadmarketinthefutureconsideringthehorizontaldi

8、versityoftheproductsAsitfitstheresourcesandcapabilityofthePurhix，itcanberegardedasafeasiblestrategyoptionThepaperalsodemonstratesthestrategyimplementationfromthefollowingfouraspects：humanresources，managementopfimimng，inf

9、ormationconstruction，andenterprisecultureFinallyintheaspectofstrategycontrol，withtheapplicationofgametheory，thePaperproposesthematrixanalysisdraftofstrategyrevisingmethodsandtacticflexibilityplan，basedonthefeedbacksfromt