從伊士曼化工看電子商務(wù)的應(yīng)用.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文從伊士曼化工看電子商務(wù)的應(yīng)用姓名：鄧瓊申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：黃麗華20030506!!絲!!翌蔓叢堡主墨些三重皇王塑墨墮壁望AbstractTheworIdischangingsmallerandsmallerwiththecomingofthe21“CenturyThecentinuouschangesandadvancedtechniquemaketheoldbusihessmodelseem

2、tohenotsuitableforuseTheebusinessconceptofB2BisalreadyenteringfromtherudimentalperiodtotheperiodofdevelopmentEvenifgeneralenterprisesdidnotcompletelyfollow，theyatleaststartedtoconsiderserious]Ytheinformationalizationinsi

3、dethecompanyandthefeasibilityofimplementingtheprocurementprocessthroughtheInternetconnectingwiththeforwardandbackwardfactoriesEastmanChemicalCompanyhasbeenoneofthemostwell一knowncompaniesinthechemicalindustryaftermorethan

4、70yearsofdevelopmentWiththeimpactofnetworkinformationtechnology，thismedium—sizedmanufacturerofchemicalproducttookthee—busihessstrategyonthebasisofinformationalizationinsidethecompanyin1990steformthewayoftraditionaloperat

5、ingandimproveitscompetitionabilityjnthenetworkagesbytamngadvantageofthemeritsofnetworkeconomyThisdissertationanalyzedthecaseofimplementingebusinessstrategyinEastmanChemicalCompanyinordertevealthesteps，thecriticalsuccessf

6、ulfactorsandtherisksofimplementingebusinessingeneralenterprisesThestrategyofeBusinessisoneofthebasiccomposingpartsofthecurrentcompanystrategyofEastmanChemicalCompanyThiscompanyexperiencedthreestagesofimplementingebusines

7、s：earlyunfoldingstage，middledevelopmentandthoroughevolutionstageEastmanChemicalCompanyisamemberofC1DX(ChemicalIndustryDataexchange)，positivelYseektobecometheconstitutoroi’standardsforChemicalIndustryintheageofebusinessTh

8、ecompanyestablishedtheeIS(eInformationServices)whichisaspecialorganizationforinformationservicesinordertocorrespondtheorganizationalinformationserviceswithcompanystrategyandtoenhancethedeliverycapabilityofinformationserv