儀征市茶葉品牌發(fā)展研究.pdf

1、揚州大學(xué)碩士學(xué)位論文儀征市茶葉品牌發(fā)展研究姓名：趙建芳申請學(xué)位級別：碩士專業(yè)：農(nóng)業(yè)推廣種植指導(dǎo)教師：莊恒揚20061201揚州大學(xué)農(nóng)業(yè)推廣碩士專業(yè)學(xué)位論文ResearchonTeaBrandDevelopmentofYizhengCityPostgraduate：ZhaoJianfangSupervisor：ProfZhuangHengyang2AbstractForlocalspecialsoilconditionandexcelle

2、ntenvironment，teahasbeingplantedfornearly50yearsinYizhengcityandthecovered440thousandmuinrecentyearsThelocalgovernmenthasbeingtakenteadevelopmentasanimportantactiontoadjustagriculturalstructureallthetimes，yetthefameofYiz

3、hengteaWasstillwanderinthemarketaroundYangzhoucitywithoutfurtherpromotionSohowtostrengthenbranddevelopmentofteaisnotonlypropitioustoagriculturalstructureadjustment，peasants’incomegrowthagriculturalincreasingbenefittogeth

4、erasakeytOcompetewitllhomeandoverseamarket，butalsocouldofferobjectiveaccordingforthegovernmenttoformulaterationalindustrialpolicyTherefore，thebranddevelopmentofteaindustryforYizhengcityWasofobvioussignificanceWeanalyzeds

5、ocialeffect，economiceffectandecologicaleffecttheteaindustryinYizhengWithanalytichierarchyprocessthemainfactorsaffectingthebranddevelopmentofteaindustryforYizhengcitywererankedwithanalytichierarchyprocessandprobedintothek

6、eyfactorsuchasteavarietychoice，theeffectofteaindustrysignificance，effectofdragonheadenterprise，marketingsystemTheS(superiority)，W(weakness)，O(opportunity)，T(threat)forbranddevelopmentofteawereexploredSomesuggestionstostr

7、engthenbranddevelopmentonthebasisofkeyregulatingfactorsTheymainlyweretheaggrandizementofbrandconsciousness，scaleeconomyproductionandmanagement，prominencetoteaassociation，improvementofmarketenvironmentsandreinforcementoft