盛衰之道——論長(zhǎng)盛公司經(jīng)營(yíng)發(fā)展戰(zhàn)略.pdf

1、對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)碩士學(xué)位論文盛衰之道——論長(zhǎng)盛公司經(jīng)營(yíng)發(fā)展戰(zhàn)略姓名：陳英濤申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：馬春光2001.6.1AbstractUriderthemarketeconomy，COrt)oratestrategyplaysanimportantroleinthedevelopmentandgrowthofenterprisesthroughcompetitionThedifiereneesamongenterpr

2、isesintheformulation，implementation，andcontrolofcompetitivestrategiestoalargeextentdeterminethecompetitiveadvantagesinthemarketplaceaswellasthefateofenterprisesForastate—ownedenterprise，theeffeetivenessofstrategyhastobeb

3、asedonthein—d印threformintheoperatingmechanismsandestablishmentofthemodernenterprisesystern，heneeamostdifficulttaskrequiringspeeialattentionThispaperemployingMiehaelPorter’Sindustrystructureanalysisframeworkasitsmajortool

4、，analyzestheevolutionofgasolinedispenserindustryandthestrategicfailureofChangshengCo，Ltd，astateownedcompanywhichwasoncetheleaderintheindustryThen，theauthorproposesanoverallcompetitivestrategyasanalternativeforChangshengt

5、oenterintothenaturalgasdispenser(asubstitutetogasolinedispenser)industryThepapercomprisesoffourchaptersInthefirstchapterthehistoryofChangshengin1990’Sisreviewed，theintentionandeffectofitsstrategicactionisdiscussedInthese

6、condchapterfactorsandevolutionofgasolinedispenserindustryandthedirectcausesofChangsheng’SfailureareanalyzedInthethirdchapterthreehiddencausesofthestrategicfailure，iecorporategovernance，choosing，motivatingandevaluatingmec

7、hanismofhmanresources，andcorporateculturearediscussedindetailIntheforthchaptertheauthorfirstlydealswimtheprofitabilityofthenaturalgasdispenserindustrybasedontheanalysisofitsfivecompetitiveforces，then，proposesacostleaders

8、hipstrategyforChangshengtoemployThecoreofthisstrategyisaframeworksynthesizedbyfourparts，competitivemarketingstrategytechnologicalinnovationstrategyqualityexcellencestrategyandstrategicpartnershipToactualizethisstrategyth

9、ecompanymustdrasticallyreforminfouraspects，corporategovemanee，choosing，motivatingandevaluatingmechanismofhumanresources，reengineering，andcorporatecultureInaddition，aneffectivebalancescoreboardevaluationsystemshouldbeintr