重塑形象再創(chuàng)輝煌--呼和浩特移動(dòng)通信公司企業(yè)形象管理情況分析.pdf

1、復(fù)旦大學(xué)碩士學(xué)位論文重塑形象再創(chuàng)輝煌呼和浩特移動(dòng)通信公司企業(yè)形象管理情況分析姓名：趙紅梅申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：管理科學(xué)指導(dǎo)教師：龔國華2000.3.1——一竺塑造掛塾塾望焦坌塵亟全些墅鏨篁壟墮鎏坌塹AbstractAlongwiththearrivalofthenewmillennium，thelongcourseofChinathiestojionintheWTOsuccessfullycomestotheendCorrespond

2、ingly，alltheChinesecorporationswithencounteravitalchallengeinthefaceofsuchworldclasscompetitors，especiallytheonesinposttelocomvocation，theyarebearingthebruntofstandinthebreachAseriesofreformationpoliciesinposttelecomvoca

3、tionhavebeencarriedoutsince1998inourcoutryinordertostrengthenthecorporations’competence；includingtheestablishmentofMinistryofInformationIndustries，theseparatemanagementofthePostandTelecommunications，andtherebuildingofChi

4、naTelecomaswellInthemeantime，ChinaUnicomhasalsobeenreorganizedPoliciesrelatedwithChinaUnicornhaveappearedonthestageandmeasureshavebeentakeninordertohelpChinaUnieomdevelopquicklyItwasintheparticularbackgroudmentionedabove

5、thatHuhhotBranchofInnerMogoliaMobilwasseparatedfromChinaTelecomonJuly29，1999andwasformallyestablishedonSeptember16，1999Forseveralmonths，theCompanyhasdevelopedsmoothlyandhasgotasatisfactoryachievementAtpresentthecompanyha

6、shadmorethan100，000userswhichamountto75percentofthemarketStartingwithbusinessmanagementcombinedwithsometheoriesaboutservicemanagement，thethesisanalysessuccessfulexperiencesanddeficienciesofbusinessmanagementinHuhhotBranc

7、hofInnerMogoliaMobilThepurposeistoshowhowtoestablishagoodandcharacteristicbusinessimageandhowtowinthepopularityandgoodreputationofHuhhotBranchsoastoimprovecompetitivepowerformarketsintheeraofknowledgeeconomywhencosumersa

8、regettingmoreandmorematureThethesisisdividedintofourpartsPartI：TogiveabriefintroductionastothebackgroundofTelecommunicationIndustryandthepresentcomnditionoftheCompany’sdevelopmentPart11：Tointroducebusinessmanagementofthe

9、Companyinthefourrespects，theimageofbusinessculture，ofstaffofserviceandofpropagandaPartHI：ToanalysesuccessfulexperiencesofbusinessmanagementandtobriefsomecreativeworkforimprovingbusinessimagePartIV：Toanalysetheexistingpro