激活飲料上市策劃書

1、娃哈哈”激活”飲品湖南上市策策劃人:劉振東20141010目錄前言....................................................................................................................2一、市場(chǎng)分析................................................................

2、................................4(一)、宏觀環(huán)境.............................................................................................41、經(jīng)濟(jì).................................................................................

3、............................................42、人口.............................................................................................................................53、文化.........................................

4、....................................................................................64、風(fēng)俗習(xí)慣.....................................................................................................................7（二）、微觀環(huán)境...

5、......................................................................................91、競(jìng)爭(zhēng)產(chǎn)品：.................................................................................................................92、銷售渠道......

6、.............................................................................................................10（三）、消費(fèi)者分析....................................................................................111、年齡..........

7、...............................................................................................................112、男女比例.....................................................................................................

8、..............113、地區(qū)...........................................................................................................................124、學(xué)歷.......................................................................

9、....................................................12二、新品分析.....................................................................................................12三、新品swot.................................................

10、.................................................13（一）、優(yōu)勢(shì)..............................................................................................13（二）、劣勢(shì).............................................................

11、.................................14（三）、機(jī)遇..............................................................................................14（四）、挑戰(zhàn).............................................................................