創(chuàng)業(yè)計(jì)劃xx家電生產(chǎn)集團(tuán)調(diào)查報(bào)告

1、目錄一、一、概述概述......................................................................................41.1歷史及沿革...................................41.2發(fā)展計(jì)劃.....................................51.3重大投資項(xiàng)目和發(fā)展方向....................

2、...61.4ERP信息管理.................................61.5企業(yè)報(bào)刊及雜志...............................7二、二、20002000年的產(chǎn)銷數(shù)據(jù)年的產(chǎn)銷數(shù)據(jù)............................................................82.1實(shí)際產(chǎn)量.....................................8

3、2.2完成銷量.....................................82.3盈利情況.....................................92.4出口情況.....................................92.5費(fèi)用支出情況.................................9三、三、20012001年計(jì)劃年計(jì)劃........................

4、..............................................10103.1產(chǎn)量計(jì)劃....................................103.2銷量計(jì)劃....................................103.3費(fèi)用預(yù)算....................................10四、四、20012001年?duì)I銷政策年?duì)I銷政策.............

5、.................................................11114.1營(yíng)銷策略....................................114.2價(jià)格政策....................................114.3貨款結(jié)算....................................134.4組織及營(yíng)銷隊(duì)伍建設(shè)....................

6、......147.1國(guó)際支持....................................217.2原材料供應(yīng)..................................217.3成本構(gòu)成...................................21八、八、物流管理物流管理...................................................................

7、.........21218.1倉(cāng)儲(chǔ)、運(yùn)貨公司..............................218.2發(fā)貨流程：..................................218.3發(fā)票流程：..................................21九、九、人員管理制度、程序人員管理制度、程序.......................................................

8、.21219.1各職位的匯報(bào)程序及相互配合關(guān)系圖：..........219.2人員招聘制度................................219.3個(gè)人獎(jiǎng)勵(lì)....................................219.4費(fèi)用報(bào)銷制度................................219.5臨時(shí)人員申請(qǐng)、工資發(fā)放制度..................219.6SALESTEAM工作條例

9、.........................219.7市場(chǎng)促銷活動(dòng)申請(qǐng)執(zhí)行程序...................219.8銷售部門管理................................519.9日常工作管理................................529.10主要負(fù)責(zé)人員介紹...........................539.11內(nèi)部信息系統(tǒng)圖...................

10、..........54十、十、產(chǎn)品的售后服務(wù)產(chǎn)品的售后服務(wù)................................................................545410.1售后服務(wù)理念...............................5410.2售后服務(wù)網(wǎng)絡(luò)...............................55十一、十一、綜合評(píng)價(jià)綜合評(píng)價(jià)......................