免費(fèi)贈(zèng)送--星耀五洲2008年度營(yíng)銷(xiāo)總綱

1、打造中國(guó)地產(chǎn)最具增值價(jià)值的整合運(yùn)營(yíng)專(zhuān)業(yè)機(jī)構(gòu)星耀五洲星耀五洲20082008年度營(yíng)銷(xiāo)總綱年度營(yíng)銷(xiāo)總綱至道地產(chǎn)至道地產(chǎn)二0000八年三月八年三月打造中國(guó)地產(chǎn)最具增值價(jià)值的整合運(yùn)營(yíng)專(zhuān)業(yè)機(jī)構(gòu)目錄目錄序言...........................................................................................................................

2、.....4第一章目標(biāo)篇............................................................................................................5一品牌目標(biāo)..............................................................................................

3、............51、企業(yè)品牌....................................................................................................................52、項(xiàng)目品牌..............................................................................

4、......................................5二、銷(xiāo)售目標(biāo)..........................................................................................................6１、2008年度目標(biāo)：.........................................................

5、..............................................6２、整體戰(zhàn)略目標(biāo)..........................................................................................................6三、價(jià)值目標(biāo)....................................................

6、......................................................61、2008年目標(biāo)：............................................................................................................62、整體戰(zhàn)略目標(biāo)：.....................................

7、...................................................................6第二章策略篇.............................................................................................................8一定位策略...............................

8、...........................................................................8１客戶(hù)群定位..............................................................................................................8２產(chǎn)品定位......................

9、...........................................................................................10３、推廣定位.................................................................................................................11二推廣策略.

10、.......................................................................................................13１核心指導(dǎo)思想——堅(jiān)持一個(gè)核心不動(dòng)搖.....................................................13２、一條副線：企業(yè)品牌塑造線............................

11、...................................................14３、實(shí)現(xiàn)雙城互動(dòng)........................................................................................................14４、編織一張銷(xiāo)售網(wǎng)——一張實(shí)現(xiàn)全方位覆蓋的營(yíng)銷(xiāo)推廣網(wǎng)......................14５、整

12、合三個(gè)平臺(tái)........................................................................................................15三、銷(xiāo)售策略.......................................................................................................