營(yíng)銷商戰(zhàn)三十六計(jì)

1、1營(yíng)銷商戰(zhàn)三十六計(jì)營(yíng)銷商戰(zhàn)三十六計(jì)......目錄第一篇第一篇?jiǎng)賾?zhàn)計(jì)勝戰(zhàn)計(jì).........................................................................................................................................................5第1計(jì)“瞞天過?！?...................

2、.....................................................................................................................5●長(zhǎng)城飯店傳總統(tǒng)要聞聲振海外........................................................................................

3、.............................6●派克公司借尸還魂使企業(yè)得以新生.............................................................................................................7●店老板示假隱真生財(cái)有道....................................................

4、.........................................................................7第二計(jì)“圍魏救趙”.........................................................................................................................................

5、....9●房買主趨利避害妙購高價(jià)位住宅...............................................................................................................10●塑膠公司投李報(bào)桃，被譽(yù)為“經(jīng)營(yíng)之神”....................................................................

6、...........................11●草船借箭天下之財(cái)為我所用.......................................................................................................................12第三計(jì)“借刀殺人”................................................

7、.......................................................................................12●Ac集團(tuán)靠人才戰(zhàn)略開拓新領(lǐng)地..................................................................................................................13

8、●“WN”與足球聯(lián)姻提高知名度.................................................................................................................14第四計(jì)“以逸待勞”.................................................................................

9、......................................................15●友尼利福公司以退為進(jìn)平安渡過難關(guān).......................................................................................................15●海爾策劃有道，締造世界級(jí)品牌...........................

10、....................................................................................16●小作坊后發(fā)制人反敗為勝..........................................................................................................................

11、.18第五計(jì)“趁火打劫”.......................................................................................................................................19●“BX”趁勢(shì)而上注冊(cè)國際名牌商標(biāo)......................................................

12、....................................................19●華爾街大佬因機(jī)而發(fā)操縱美國白宮...........................................................................................................20●數(shù)公司采取反擊戰(zhàn)略大獲全勝...........................

13、........................................................................................21●“XY”公司乘虛而入產(chǎn)品占領(lǐng)國際市場(chǎng)..................................................................................................21第六計(jì)“聲東擊西”..

14、.....................................................................................................................................22●婁維川故作姿態(tài)逼對(duì)手稱心讓步......................................................................

15、.............................................22●“本田”“亞馬哈”聲東擊西誰主沉浮.....................................................................................................23●聲東擊西，不過早地暴露自己......................................

16、.............................................................................25第二篇第二篇敵戰(zhàn)計(jì)敵戰(zhàn)計(jì).................................................................................................................................

17、......................26第7計(jì)“無中生有”.....................................................................................................................................26●蘭麗綿羊油編撰故事譽(yù)滿寶島......................................

18、.............................................................................27●珠寶店精心制作假象轟動(dòng)首都全城...........................................................................................................28第8計(jì)“暗渡陳倉”.......

19、................................................................................................................................29●哈默炫耀投標(biāo)獨(dú)占兩塊租地.............................................................................

20、..........................................30●英方拖延時(shí)間轉(zhuǎn)移資產(chǎn)逃避責(zé)任...............................................................................................................31●驚人的博覽會(huì)取得罕見的成功..................................

21、.................................................................................32第9計(jì)“隔岸觀火”................................................................................................................................

22、.......34●復(fù)印機(jī)廠相機(jī)行事坐收漁利.......................................................................................................................35●手足相煎兩敗俱傷漁人得益................................................................

23、.......................................................36●礦泉壺混戰(zhàn)中取勝.......................................................................................................................................37第10計(jì)“笑里藏刀”.......

24、..............................................................................................................................40●《佐賀報(bào)》精誠所至金石為開..............................................................................

25、.....................................40●王銀飛在經(jīng)營(yíng)中的人情味...........................................................................................................................41●洗染廠不靠錢緣靠情緣吸引客戶.............................

26、..................................................................................41●上海家庭飯館笑中經(jīng)營(yíng)生意興隆...............................................................................................................423●經(jīng)銷商金蟬脫

27、殼將積壓產(chǎn)品全部銷售.......................................................................................................70●保健品公司聲東擊西吸引顧客擴(kuò)大銷路.......................................................................................

28、............71第22計(jì)“關(guān)門捉賊”.................................................................................................................................71●出口公司無理錢貨雙失......................................................

29、.........................................................................73●TCL王牌彩電逐鹿中原...............................................................................................................................74●斯航公

30、司請(qǐng)君入甕成為全球聞名公司.......................................................................................................78第23計(jì)“遠(yuǎn)交近攻”............................................................................................

31、.....................................79●雀巢公司聯(lián)合第三世界國家擺脫危機(jī).......................................................................................................79●店老板棄眼前小利與顧客成為至交...........................................

32、................................................................80第24計(jì)“假途伐虢”.....................................................................................................................................82●武田制藥借助抽獎(jiǎng)

33、打假有方.......................................................................................................................82●永不滿足的皮爾卡丹.....................................................................................

34、..........................................83●華美的菜名未食口味大開...........................................................................................................................84●頭腦清醒無中生有三思而行..........................

35、.............................................................................................85●利用嚴(yán)謹(jǐn)合同使對(duì)手無隙可乘...............................................................................................................

36、....85第五篇第五篇并戰(zhàn)計(jì)并戰(zhàn)計(jì).......................................................................................................................................................86第25計(jì)“偷梁換柱”.......................................

37、..............................................................................................86●某廠家頻更其陣刮出“旋風(fēng)”..............................................................................................................

38、.....87●TVN抽其勁旅揚(yáng)起“風(fēng)帆”.......................................................................................................................88●偷梁換柱以取得談判成功..................................................................

39、.........................................................89第26計(jì)“指桑罵槐”.....................................................................................................................................90●小職員痛斥主管沖破椎銷禁區(qū)..

40、.................................................................................................................90●說其長(zhǎng)也道其短，更能收到意想不到的效果.....................................................................................

41、......91●家丑外揚(yáng)令人信服.......................................................................................................................................92●干什么不吆喝什么效益更理想....................................................

42、...............................................................92●體貼下屬調(diào)動(dòng)大家的積極性.......................................................................................................................92●經(jīng)營(yíng)中的一大秘訣：管理中的人情味....

43、...................................................................................................93●鼓勵(lì)創(chuàng)業(yè)發(fā)揮人才專長(zhǎng)............................................................................................................

44、...................93●香港銀行一流服務(wù)爭(zhēng)取儲(chǔ)戶.......................................................................................................................94●吐故納新適應(yīng)潮流發(fā)展要求....................................................

45、...................................................................94●柯林南標(biāo)新立異在競(jìng)爭(zhēng)中占絕對(duì)優(yōu)勢(shì).......................................................................................................95第27計(jì)“假癡不癲”...................

46、..................................................................................................................96●商品包退換生意做滿店.............................................................................................

47、..................................96●需求各不同服務(wù)要適應(yīng)...............................................................................................................................97●兄弟相煎街頭旁觀眾如蒙童受欺.............................

48、..................................................................................97第28計(jì)“上屋抽梯”..............................................................................................................................

49、.......99●走進(jìn)世界名牌的“深圳中華”.................................................................................................................100●慢中求成穩(wěn)中求勝，欲速則不達(dá)..................................................................

50、...........................................101●航空公司以退為進(jìn)后發(fā)制人.....................................................................................................................102第29計(jì)“樹上開花”...............................

51、....................................................................................................103●名人效應(yīng)“505”大神功，神功誘人...................................................................................................

52、......103●滬州老窖借亞運(yùn)歡歌飄香海內(nèi)外.............................................................................................................104●借題發(fā)揮成為同行業(yè)的標(biāo)志.......................................................................

53、..............................................105●保證賠償推銷并未賠償.............................................................................................................................105第30計(jì)“反客為主”......................

54、.............................................................................................................106●扼其天時(shí)新聞發(fā)布會(huì)要有良策..............................................................................................