2023年全國(guó)碩士研究生考試考研英語一試題真題（含答案詳解+作文范文）_第1頁
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1、GWDTN21:VerbalQ1:GWD32Q2Writtenininkengravedbystylusmethan2000lettersdocumentsonwoodentabletsexcavatedatthesiteoftheoldromanftatvindolainnthernEnglareyieldingahisticalaccountofthemilitarygarrisoninthefirstsecondcenturies

2、thataresovividintheirdetailsaboutpersonallifeastheyarefromPompeiiA.aresovividintheirdetailsaboutpersonallifeastheyateB.areasvividintheirdetailsofpersonallifeasthosegatheredC.isasvividintheirdetailaboutpersonallifeasthatg

3、atheredD.isasvividinitsdetailsofpersonallifeasthatgatheredE.issovividinitsdetailsofpersonallifeasisthatGWD31Q5Q8Akeydecisionrequiredofadvertisingmanagersiswhethera“hardsell”“softsell”strategyisappropriatefaspecifictarget

4、market.Thehardsellapproachinvolvestheuseofdirectfcefulclaimsregardingthebenefitsoftheadvertisedbrovercompetits’offerings.Incontrastthesoftsellapproachinvolvestheuseofadvertisingclaimsthatimplysuperiitymesubtly.Onepositiv

5、easpectofthehardsellapproachisitsuseofverysimplestraightfwardproductclaimspresentedasexplicitconclusionswithlittleroomfconfusionregardingtheadvertiser’smessage.Howeversomeconsumersmayresentbeingtoldwhattobelievesomemaydi

6、strustthemessage.Resentmentdistrustoftenleadtocounterargumentationtoboomerangeffectswhereconsumerscometobelieveconclusionsdiametricallyopposedtoconclusionsendsedinadvertisingclaims.Bycontrasttheriskofboomerangerectsisgre

7、atlyreducedwithsoftsellapproaches.Onewaytoimplementthesoftsellapproachistoprovideinfmationthatimpliesthemainconclusionstheadvertiserwantstheconsumertodrawbutleavetheconclusionsthemselvesunstated.Becauseconsumersareinvite

8、dtomakeuptheirownmindsimplicitconclusionsreducetheriskofresentmentdistrustcounterargumentation.Recentresearchonconsumermemyjudgmentsuggestsanotheradvantageofimplicitconclusions.Beliefsconclusionsthatareselfgeneratedareme

9、accessiblefrommemythanbeliefsfromconclusionsprovidedexplicitlybyotherindividualsthushaveagreaterimpactonjudgmentdecisionmaking.Meoverselfgeneratedbeliefsareoftenperceivedasmeaccuratevalidthanthebeliefsofothersbecauseothe

10、rindividualsmaybeperceivedaslessknowledgeablemaybeperceivedasmanipulativedeliberatelymisleading.Despitetheseadvantagesimplicitconclusionsmaynotalwaysbemeeffectivethanexplicitconclusions.Oneriskisthatsomeconsumersmayfailt

11、odrawtheirownconclusionsthusmissthepointofthemessage.Inferentialactivityislikelyonlywhenconsumersaremotivatedabletoengageinefftfulcognitiveprocesses.Anotherriskisthatsomeconsumersmaydrawconclusionsotherthantheoneintended

12、.Evenifinferentialactivityislikelythereisnoguaranteethatconsumerswillfollowthepathprovidedbytheadvertiser.Finallyathirdriskisthatconsumersmayinfertheintendedconclusionbutquestionthevalidityoftheirinference.5:Theprimarypu

13、rposeofthepassageistoA.pointouttherisksinvolvedintheuseofaparticularadvertisingstrategyB.makeacasethesuperiityofoneadvertisingstrategyoveranotherC.illustratethewaysinwhichtwoadvertisingstrategiesmaybeimplementedD.present

14、theadvantagesdisadvantagesoftwoadvertisingstrategiesE.contrastthetypesoftargetmarketsfwhichtwoadvertisingstrategiesareappropriate6:Itcanbeinferredfromthepassagethattheresearchmentionedinline43(Recentresearchonconsumermem

15、yjudgment)supptswhichofthefollowingstatementsA.implicitconclusionsaremelikelytocaptureaccuratelythepointoftheadvertiser’smessagethanareexplicitconclusions.B.Counterargumentactionislesslikelytooccurifanindividual’sbeliefs

16、conclusionsarereadilyaccessiblefrommemy.C.Thehardsellapproachresultsinconclusionsthataremedifficultftheconsumertorecallthanareconclusionsresultingfromthesoftsellapproach.D.Whenthebeliefsofothersarepresentedasdefinitefcef

17、ulclaimstheyareperceivedtobeasaccurateasselfgeneratedbeliefs.E.Despitetheadvantagesofimplicitconclusionsthehardsellapproachinvolvesfewerrisksftheadvertiserthandoesthesoftsellapproach.7:Itcanbeinferredfromthepassagethaton

18、esituationinwhichtheboomerangeffectoftenoccursiswhenconsumersA.havebeenexposedtofcefulclaimsthatarediametricallyopposedtothoseinanadvertiser’smessageB.havepreviousselfgeneratedbeliefsconclusionsthatarereadilyaccessiblefr

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