中國電信企業(yè)數(shù)據(jù)模型3.0

1、中國電信企業(yè)數(shù)據(jù)模型中國電信企業(yè)數(shù)據(jù)模型中國電信企業(yè)數(shù)據(jù)模型中國電信企業(yè)數(shù)據(jù)模型中國電信企業(yè)數(shù)據(jù)模型中國電信企業(yè)數(shù)據(jù)模型3.03.03.03.03.03.0中國中國電信股份有限公司上海研究院信股份有限公司上海研究院二〇一九二〇一九年九月二〇一九二〇一九年九月文檔編號：文檔編號：中國電信企業(yè)數(shù)據(jù)模型3.0中國電信ii4.2.1核心概念.....................................................

2、.........................................................................254.2.2產(chǎn)品規(guī)格層面......................................................................................................................274.2.3銷售品規(guī)格層面..

3、................................................................................................................294.2.4產(chǎn)品實(shí)例層面...............................................................................................

4、.......................304.2.5銷售品實(shí)例層面..................................................................................................................314.2.6營銷類資源層面.......................................................

5、...........................................................324.3帳務(wù)主題域..................................................................................................................................334.3.1核心概念..........

6、....................................................................................................................334.3.2帳戶層面.............................................................................................

7、.................................364.3.3帳目層面..............................................................................................................................374.3.4支付層面.......................................

8、.......................................................................................384.3.5余額管理層面......................................................................................................................38

9、4.3.6欠費(fèi)處理層面......................................................................................................................394.3.7定價(jià)計(jì)劃層面..............................................................................

10、........................................404.3.8攤分層面..............................................................................................................................414.4市場營銷主題域...............................

11、...........................................................................................414.4.1核心概念......................................................................................................................

12、........414.4.2市場計(jì)劃層面......................................................................................................................444.4.3營銷活動層面....................................................................

13、..................................................454.4.4銷售機(jī)會層面......................................................................................................................474.4.5銷售活動層面..........................

14、............................................................................................494.4.6渠道層面.....................................................................................................................

15、.........504.4.7責(zé)任對象層面....................................................................................................................514.4.8品牌客戶俱樂部層面..................................................................

16、.......................................524.5事件主題域..................................................................................................................................534.5.1核心概念..............................

17、................................................................................................534.5.2事件層面.................................................................................................................

18、.............554.5.3客戶交互事件層面..............................................................................................................564.5.4內(nèi)部業(yè)務(wù)事件層面...................................................................

19、...........................................594.6地域主題域..................................................................................................................................614.6.1核心概念..........................

20、....................................................................................................614.6.2地域?qū)用?............................................................................................................

21、.................624.6.3行政區(qū)域?qū)用?.....................................................................................................................634.6.4電信管理區(qū)域?qū)用?........................................................

22、.....................................................64第5章邏輯模型邏輯模型....................................................................................................................................655.1參與人主題域...........

23、...................................................................................................................655.1.1參與人層面.............................................................................................

24、.............................655.1.2客戶層面..............................................................................................................................665.1.3競爭對手層面.........................................

25、.............................................................................675.1.4合作伙伴層面......................................................................................................................685.1.5員工層面.

26、.............................................................................................................................705.1.6協(xié)議層面....................................................................................